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1、,The Market Forces of Supply and Demand,Chapter 4,Copyright 2001 by Harcourt, Inc.All rights reserved. Requests for permission to make copies of any part of thework should be mailed to: Permissions Department, Harcourt College Publishers,6277 Sea Harbor Drive, Orlando, Florida 32887-6777.,The Market

2、 Forces of Supply and Demand,Supply and demand are the two words that economists use most often. Supply and demand are the forces that make market economies work. Modern microeconomics is about supply, demand, and market equilibrium.,Markets,A market is a group of buyers and sellers of a particular

3、good or service. The terms supply and demand refer to the behavior of people . . . as they interact with one another in markets.,Markets,Buyers determine demand.,Sellers determine supply.,Market Type: A Competitive Market,A competitive market is a market. . .,with many buyers and sellers.,that is no

4、t controlled by any one person.,in which a narrow range of prices are established that buyers and sellers act upon.,Competition: Perfect and Otherwise,Products are the same Numerous buyers and sellers so that each has no influence over price Buyers and Sellers are price takers,Perfect Competition,Co

5、mpetition: Perfect and Otherwise,Monopoly One seller, and seller controls price Oligopoly Few sellers Not always aggressive competition,Competition: Perfect and Otherwise,Monopolistic Competition Many sellers Slightly differentiated products Each seller may set price for its own product,Demand,Quant

6、ity demanded is the amount of a good that buyers are willing and able to purchase.,Law of Demand,The law of demand states that there is an inverse relationship between price and quantity demanded.,Demand Schedule,The demand schedule is a table that shows the relationship between the price of the goo

7、d and the quantity demanded.,Demand Schedule,Determinants of Demand,Market price Consumer income Prices of related goods Tastes Expectations,Demand Curve,The demand curve is the downward-sloping line relating price to quantity demanded.,Demand Curve,$3.00,2.50,2.00,1.50,1.00,0.50,2,1,3,4,5,6,7,8,9,1

8、0,12,11,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,Ceteris Paribus,Ceteris paribus is a Latin phrase that means all variables other than the ones being studied are assumed to be constant. Literally, ceteris paribus means “other things being equal.”,The demand curve slopes downward because

9、, ceteris paribus, lower prices imply a greater quantity demanded!,Market Demand,Market demand refers to the sum of all individual demands for a particular good or service. Graphically, individual demand curves are summed horizontally to obtain the market demand curve.,Determinants of Demand,Market

10、price Consumer income Prices of related goods Tastes Expectations,Change in Quantity Demanded versus Change in Demand,Change in Quantity Demanded Movement along the demand curve. Caused by a change in the price of the product.,Changes in Quantity Demanded,0,D1,Price of Cigarettes per Pack,Number of

11、Cigarettes Smoked per Day,A tax that raises the price of cigarettes results in a movement along the demand curve.,A,20,2.00,Change in Quantity Demanded versus Change in Demand,Change in Demand A shift in the demand curve, either to the left or right. Caused by a change in a determinant other than th

12、e price.,Changes in Demand,0,D1,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,D3,D2,Increase in demand,Decrease in demand,Consumer Income,As income increases the demand for a normal good will increase. As income increases the demand for an inferior good will decrease.,Consumer IncomeNormal Goo

13、d,$3.00,2.50,2.00,1.50,1.00,0.50,2,1,3,4,5,6,7,8,9,10,12,11,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,Increase in demand,An increase in income.,D1,D2,Consumer IncomeInferior Good,$3.00,2.50,2.00,1.50,1.00,0.50,2,1,3,4,5,6,7,8,9,10,12,11,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones

14、,0,Decrease in demand,An increase in income.,D1,D2,Prices of Related GoodsSubstitutes & Complements,When a fall in the price of one good reduces the demand for another good, the two goods are called substitutes. When a fall in the price of one good increases the demand for another good, the two good

15、s are called complements.,Change in Quantity Demanded versus Change in Demand,Supply,Quantity supplied is the amount of a good that sellers are willing and able to sell.,Law of Supply,The law of supply states that there is a direct (positive) relationship between price and quantity supplied.,Determi

16、nants of Supply,Market price Input prices Technology Expectations Number of producers,Supply Schedule,The supply schedule is a table that shows the relationship between the price of the good and the quantity supplied.,Supply Schedule,Supply Curve,The supply curve is the upward-sloping line relating

17、price to quantity supplied.,Supply Curve,$3.00,2.50,2.00,1.50,1.00,0.50,2,1,3,4,5,6,7,8,9,10,12,11,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,Market Supply,Market supply refers to the sum of all individual supplies for all sellers of a particular good or service. Graphically, individual s

18、upply curves are summed horizontally to obtain the market supply curve.,Determinants of Supply,Market price Input prices Technology Expectations Number of producers,Change in Quantity Supplied versus Change in Supply,Change in Quantity Supplied Movement along the supply curve. Caused by a change in

19、the market price of the product.,Change in Quantity Supplied,1,5,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,S,1.00,A,C,A rise in the price of ice cream cones results in a movement along the supply curve.,Change in Quantity Supplied versus Change in Supply,Change in Supply A shift in the s

20、upply curve, either to the left or right. Caused by a change in a determinant other than price.,Change in Supply,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,0,S1,Change in Quantity Supplied versus Change in Supply,Supply and Demand Together,Equilibrium Price The price that balances supply an

21、d demand. On a graph, it is the price at which the supply and demand curves intersect. Equilibrium Quantity The quantity that balances supply and demand. On a graph it is the quantity at which the supply and demand curves intersect.,Supply and Demand Together,Demand Schedule,Supply Schedule,At $2.00

22、, the quantity demanded is equal to the quantity supplied!,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,Equilibrium of Supply and Demand,2,1,3,4,5,6,7,8,9,10,12,11,0,$3.00,2.50,2.00,1.50,1.00,0.50,Price of Ice-Cream Cone,Quantity of Ice-Cream Cones,2,1,3,4,5,6,7,8,9,10,12,11,0,$3.00,2.50,2.00

23、,1.50,1.00,0.50,Supply,Demand,Surplus,Excess Supply,Surplus,When the price is above the equilibrium price, the quantity supplied exceeds the quantity demanded. There is excess supply or a surplus. Suppliers will lower the price to increase sales, thereby moving toward equilibrium.,Excess Demand,Quan

24、tity of Ice-Cream Cones,Price of Ice-Cream Cone,$2.00,0,1,2,3,4,5,6,7,8,9,10,11,12,13,Supply,Demand,$1.50,Shortage,Shortage,When the price is below the equilibrium price, the quantity demanded exceeds the quantity supplied. There is excess demand or a shortage. Suppliers will raise the price due to

25、too many buyers chasing too few goods, thereby moving toward equilibrium.,Three Steps To Analyzing Changes in Equilibrium,Decide whether the event shifts the supply or demand curve (or both). Decide whether the curve(s) shift(s) to the left or to the right. Examine how the shift affects equilibrium

26、price and quantity.,How an Increase in Demand Affects the Equilibrium,Price of Ice-Cream Cone,2.00,0,7,Quantity of Ice-Cream Cones,Supply,Initial equilibrium,D1,1. Hot weather increases the demand for ice cream.,Harcourt, Inc. items and derived items copyright 2001 by Harcourt, Inc.,Shifts in Curves

27、 versus Movements along Curves,A shift in the supply curve is called a change in supply. A movement along a fixed supply curve is called a change in quantity supplied. A shift in the demand curve is called a change in demand. A movement along a fixed demand curve is called a change in quantity deman

28、ded.,How a Decrease in Supply Affects the Equilibrium,Price of Ice-Cream Cone,2.00,0,1,2,3,4,7,8,9,11,12,Quantity of Ice-Cream Cones,13,Demand,Initial equilibrium,S1,10,1. An earthquake reduces the supply of ice cream.,New equilibrium,What Happens to Price and Quantity When Supply or Demand Shifts?,

29、Summary,Economists use the model of supply and demand to analyze competitive markets. The demand curve shows how the quantity of a good depends upon the price.,Summary,According to the law of demand, as the price of a good rises, the quantity demanded falls. In addition to price, other determinants

30、of quantity demanded include income, tastes, expectations, and the prices of complements and substitutes.,Summary,The supply curve shows how the quantity of a good supplied depends upon the price. According to the law of supply, as the price of a good rises, the quantity supplied rises.,Summary,In a

31、ddition to price, other determinants of quantity supplied include input prices, technology, and expectations. Market equilibrium is determined by the intersection of the supply and demand curves.,Summary,Supply and demand together determine the prices of the economys goods and services. In market ec

32、onomies, prices are the signals that guide the allocation of resources.,How an Increase in Demand Affects the Equilibrium,How an Increase in Demand Affects the Equilibrium,How an Increase in Demand Affects the Equilibrium,How an Increase in Demand Affects the Equilibrium,How an Increase in Demand Af

33、fects the Equilibrium,Harcourt, Inc. items and derived items copyright 2001 by Harcourt, Inc.,How an Increase in Demand Affects the Equilibrium,Harcourt, Inc. items and derived items copyright 2001 by Harcourt, Inc.,How a Decrease in Supply Affects the Equilibrium,How a Decrease in Supply Affects the Equilibrium,How a Decrease in Supply Affects the Equilibrium,How a Decrease in Supply Affects the Equilibrium,How a Decrease in Supply Affects the Equilibrium,How a Decrease in Supply Affects the Equilibrium,