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1、商務(wù)英語07年考卷 第 1 頁 共 8 頁 Ⅰ、Translate the following terms into Chinese or vice versa. (25%) 1．marketing budget 2．controlling stake 3．capital-spending binge 4．money and bond markets 5．clearing and settlement cycles 6．上市公司 7．電子商務(wù) 8．垃圾債券 9．價(jià)格透明度 10．證券交易所 11．短期投資 12．農(nóng)業(yè)補(bǔ)貼 13．貿(mào)易逆差 14．經(jīng)濟(jì)繁榮與蕭條交替循環(huán) 15． 股票市

2、場泡沫 Ⅱ、Choose the appropriate phrases given below to fill in each blank of the sentences. Make changes when necessary. (20%) 1．The market imports from Asia, Europe, Central and South America ever since. 班級 學(xué)號(hào) 姓名 命題教師 教研室（系）主任審核(簽字) -- -- - - -- - - -- - -- - - - - --- - -- -

3、 - - -- - - -- - - -- - - -- ---裝 - --- - --- - - -- - - -- - - -- -- ---- ----- -- --------訂-- ---------- ---- --- - - -- - - --- - -- - -- --- -- -線 - - - - - - - -- ---------------- 裝 訂 線 以 內(nèi) 不 準(zhǔn) 作 任 何 標(biāo) 記

4、2021 /2021學(xué)年第 一 學(xué)期考試題（卷） 2．The politician popular prejudices to serve his political ends. 3．The ambitious student was taken a rich entrepreneur and was thus able to embark on his market research program. 4．The economic crisis can not be viewed from other social factors. 5．For families in that are

5、a, footwear can be a . 6．The government a mandatory report on the implementation of the resolution approval. 7．However attractive the program might be, no one can deny that it will 80 percent of the budget. 8．a(chǎn) new plan is expected to by the end of the year. 9．Since the program started, everyth

6、ing has been . 10．The whole debate in early 1990s the question whether china should adopt a market economy or not. Ⅲ、Translate the following paragraphs into Chinese. (30%) 1．"Made in china "lost its novelty long ago. the label has become ubiquitous in much of the world, affixed to shoes, toys, ap

7、parel and a host of other items produced for global companies. What is a novelty, however, are China-made goods sold under Chinese brand names .Only a handful of Chinese firms so far have money and the management expertise to establish international brands. 第 2 頁共8 頁 第 3 頁 共 8 頁 2．Along with

8、being faster-growing, the New Economy is more exposed to the forces of volatility. The tech investment cycle has extreme ups and downs. Innovations, once funded by fairly stable corporate research-and-development budgets and government grants, is whipsawed by fluctuations in financing from venture c

9、apitalists and initial public offerings . 3．This analysis even puts a different perspective on the euros impact on price transparency. True, the single currency will make it easier for consumers to compare prices. But the starting point for this change is that Europe currently has heterogeneous cust

10、omers who largely buy heterogeneous products with different ingredients, labels and packages. Much else will need to converge before prices do. 課程名稱: 商務(wù)英語（1） 使用班級 經(jīng)管院04級 班級 學(xué)號(hào) 姓名 -- -- - - - - - --- - -- - - -- ---- --- - - --- - -- - - -- - - -- - - -裝 ----

11、-- ---- --- - - -- - --- - --- - ---- - --- --- - --- 訂- --- ----- - --- --- - --- ---- -- -- - --- - -- - --- - 線- - --- - --- - -- - --- -- -- --- - --- -- --- - --- - -- - -- - - 裝 訂 線 以 內(nèi) 不 準(zhǔn) 作 任 何 標(biāo) 記 4.The buzzword in

12、 business before September 11 was “visibility”.Company after company lamented its inability to see clearly about future prospects amid the worsening economy and dot-com debacle. Now, though, corporate America has a clear vision of the immediate future--and its not a pretty one. 5. There is no doubt

13、 that, in the long run, a system of both freer trade and fair trade which ensures that all participants play by a well-defined set of humane, market-based rules can maximize incomes for most, if not all, countries around the world. NAFTA and the WTO have failed to achieve these desirable outcomes be

14、cause they were fatally flawed. 第 4 頁共8 頁 第 5 頁 共 8 頁 Ⅳ、Read the following text and choose the best sentence from A to E below to fill in each of the gaps in the text. (10%) The senior managements of China ’s leading brands have realized the need to expand overseas. For instance Haier ’s CEO,

15、 Zhang Ruimin, has stated that in his view, the key to the Group ’s rapid growth will continue to rely on an internationalization strategy, especially with the development of the Internet economy and China ’s pending entry to the WTO. 1) The Group has employed the OEC management model to its market

16、chains and has progressed from being a borrower of ideas into becoming a successful innovator in business development. While a brand like Haier has started to earn a reputation abroad in its own right, other leading Chinese brands have become suppliers overseas, though these brands may not be instan

17、tly recognized.2) Erdos has been superb at developing cashmere garments for the domestic and international market. Globally, department stores now carry reasonably-priced cashmere sweaters as do the large US mail-order catalogues, such as Lands End and LL Bean. 3) New product innovation is also a ha

18、llmark of many of the leading brands. This is true for the electronic appliance manufacturers as well as the pharmaceutical companies and automobile makers.4) For instance, Erdos, China ’s largest cashmere garment manufacturer, is working on a range of new products to suit the changing global market

19、. These include un-dyed ecologically sound products, products that can be hand washed, cashmere and silk blends, stretchable cashmere, beans cashmere (which is blended with fibres produced from beans) and new superior quality cashmere range under the super Erdos ’ brand. There is also an element of

20、succeeding in the market through longevity. Hongtashan cigarettes, a valuable brand in China, is an example of this. There is little scope for product innovation. 5) A ．These sweaters are mostly China-made and mostly by Erdos. 班級 學(xué)號(hào) 姓名 -- --- - - -- - --- -- -- - - --- - --- --

21、 -- -- -- --- --- -- -- -裝- --- - --- - --- - ---- --- ---- - -- ---- -- -- ----- -訂------ ---- - ----- --- - --- - -- -- --- - ----- -- -線 -- - --- - --- -- --- - -- - - -- - --- - -- - --- - --- -- - -- - - 裝 訂 線 以 內(nèi) 不 準(zhǔn) 作

22、 任 何 標(biāo) 記 課程名稱: 商務(wù)英語（1） 使用班級 經(jīng)管院04級 B．much of the company’s success has been attributed to him, who has been applauded both at home and abroad for his creative leadership and corporate management practices. C．An example of this is Erdos, the cashmere company from Inner Mongolia. D．However, long

23、evity and beating the foreign competition are crucial elements for brand success in China. E．Though this is more difficult for a long-standing brand with little scope for innovation such as Hongtashan cigarettes, other brands that have been around a long time have found ways to innovate. Ⅴ、Read th

24、e passage Carefully，and then do the questions their follow. Choose the best answer A, B, C, or D and Mark the corresponding letter on your Answer Sheet. (15 points) Large companies need a way to reach the savings of the public at large.The same problem, on a smaller scale, faces practically every c

25、ompany trying to develop new products and create new jobs. There can be little prospect of raising the sort of sums needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long-term projec

26、ts. So companies turn to public, inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through The Stock Exchange. By doing so they can put into circulation the savings of individuals a

27、nd institution, both at home and overseas. When the saver needs his money back, he does not have to go to the company with whom he originally placed it. Instead, he sells his shares through a stockbroker(證券經(jīng)紀(jì)人)to some other saver who is seeking to invest his money. Many of the services needed both

28、by industry and by each of us are provided by the Government or by local authorities. Without hospitals, roads, electricity, telephones, railways, this country could not function. All these require continuous spending on new equipment and new development if they are to serve us properly, 第 6 頁共8 頁

29、 第 7 頁 共 8 頁 requiring more than is raised through taxes alone. The government, local authorities, and nationalized industries therefore frequently needed to borrow money to finance major capital spending, and they, too, come to The Stock Exchange. There is hardly a man or woman in this country

30、 whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another, this new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can rea

31、ch those who need finance. 1.Almost all companies involved in new production and development must A)rely in their own financial resources. B)persuade the banks to provide long-term finance. C)borrow large sums of money from friends and people we know. D)depend on the population as a whole for financ

32、e. 2.The money which enables these companies to go ahead with their projects is A)repaid to its original owners as soon as possible. B)raised by the selling of shares in the companies. C)exchanged for part ownership in The Stock Exchange. D)invested in different companies on The Stock Exchange. 3.wh

33、en the savers want their money back they _____. A)ask another company to obtain their money for them. B)look for other people to borrow money from. C)put their shares in the company back on the market. D)transfer their money to a more successful company. 4.All the essential services on which we depe

34、nd are _____. A)run by the Government or our local authorities. B)in constant need of financial support. C)financed wholly by rates and taxes. 班級 學(xué)號(hào) 姓名 -- -- - - - -- - --- --- - - ---- ---- -- -- -- -- -- - - -- -- -- -裝- --- - --- - --- - ---- --------------

35、-- -- ----- -訂------ - --- ------ --- - --- --- --- -- ------ -- -線 -- - --- ---- --- -- --- - ---- --- - -- - --- - --- ------- 裝 訂 線 以 內(nèi) 不 準(zhǔn) 作 任 何 標(biāo) 記 課程名稱: 商務(wù)英語（1） 使用班級 經(jīng)管院04級 D)unable to provide for the needs of the population. 5. The Stoc

36、k exchange makes it possible for the Government, local authorities and nationalized industries _____ A) to borrow as much money as they wish. B) to make certain everybody saves money. C) to raise money to finance new developments. D) to make certain everybody lends money to them. 第8 頁共8 頁