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1、單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,Unit 13 Rainy days make me sad,Section B,Lead in,Match each slogan with one of the products,A.Whiter than white,B.For that mysterious look,C.For the shiniest hair ever,D.For silky skin,Task 1,Listen and match what people said about these products?,1.,Easy Ca

2、re Shampoo,2.Lookout Sunglasses,3.Beauty Cream,4.,Starshine,Toothpaste,a.It tastes terrible.,b.It worked really well.,c.They dont even keep out the sun.,d.It didnt work.,Groupwork,What do you think about advertisement?,Here are some ads,after you watch them please tell your feelings to your partner.

3、,Useful expression,It makes me do,It makes me adj.,Compare the following two ads,which one you prefer?,Task 2,There is an article on page 106,Advertising:pros and cons,from the title could guess what the article is about?,Scan this article and tell us whether you agree with it.,The article is about

4、advantages and disadvantages of ads.,Read carefully and fill in the chart.,Advertising:pros and cons,Advantages of ads,Ads can help you _.,Ads can help you _.,Disadvantages of ads,Ads make our cities and countries _.,Ads can be _ and _.,Ads can lead you to _.,compare products,save money,look ugly,co

5、nfusing,misleading,buy something useless,Language study,1.,pros and cons n.,贊成和反對的理由,2.,Its true that some ads can be very useful.,一些廣告的確很有用。,To consider all the pros and cons of a matter before reaching a decision.,作出決定前先好好考慮所有贊成和反對的理由。,(1),Its+adj.+that,其中,It,是形式主語，代替,that,引導(dǎo)的主語從句。,(2),usefuladj.,

6、有用的,useless adj.,無用的，無價值的,。,It is strange that be had made a mistake.,真怪，他竟做錯了。,a useful idea,有用的主意,a few useless suggestions,一些無價值的建議,3.,For instance，they can help you to compare two different products so that you can buy the one you really need.,例如，他們能夠幫你比較兩種不同的產(chǎn)品，以至于你能買到你真正需要的那個。,(1),for instance

7、，for example,例如,(2),compare,比較，對照,compare.with.,把與相比,If we compare French schools with British schools，we will find many differences.,如果我們把法國的學(xué)校與英國的學(xué)校相比，會發(fā)現(xiàn)許多不同之處。,(3),so that,為了，以便，引導(dǎo)目的狀語從句：,compare.to.,把比作,The poet compares the woman he loves to a rose.,這位詩人把他所鐘情的女人比作玫瑰花。,We have to hurry up so th

8、at we can catch the last train.,我們?yōu)榱粟s上末班車不得不快一點。,the one,是定語從句中的先行詞，,that,作為引導(dǎo)詞在從句中做賓語省略掉了。,(4),the one you really need,是定語從句,4.,However，some advertising can be confusing or misleading.,然而，一些廣告會混淆或誤導(dǎo)你。,(1),confuse v.,使迷惑,confusing a.,令人迷惑的,confused adj.,迷惑的，糊涂的,(2),mislead v.,使某人想錯/做錯，誤導(dǎo),misleading

9、adj.,Waking up in strange surroundings confused her.,她醒來時看到一片陌生的環(huán)境，這把她搞糊涂了。,The instructions are very confusing and I cant understand them.,這些指示莫名其妙，我沒有辦法理解,He gets confused easily.,他很容易被弄糊涂。,a misleading description/advertisement,誤導(dǎo)人的描述（廣告）,5.,At times an ad can lead you to buy something you dont n

10、eed at all.,有時，一個廣告能導(dǎo)致你去買你根本不需要的東西,。,At times I wonder if its all worthwhile.,有時我懷疑我干這件事是否值得。,(1),at times，sometimes,有時,(2),lead,sb,.to do,慫勇，引誘,She led me to believe that she had a lot of influence.,她誘使我相信她很有權(quán)勢。,(3),not.at all,無論如何（都不），一點（都不）,I dont agree with you at all.,我完全不同意你的話。,It was late，but

11、 they were not tired at all.,已經(jīng)夜深了，但是他們一點都不覺得累。,Task 3,Image you read the advertisement and tried it.But you found you were cheated.Write a letter to the,Consumers Association,about your feelings.,Ponds,bring you the first oil-reducing cream that keeps your skin clear and matt all day.,Ponds,absorb

12、all the oil in your skin all day.,Try it and see how beautiful your skin can be,Last month,I read an ad in the newspaper.Its about a cream called,Ponds,.It said that it can keep your skin clear and matt all day.But I tried it,_,_.,and found that it did not work at all.There is also much oil in my face.I cant feel clear.My face looks dirty and faint(,暗淡).,I think its ad is misleading.I hate it.,Sample:,中央電教館資源中心制作,2005.12,