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1、 大學(xué)英語四級考試全國統(tǒng)考試卷（2008年6月）Part I Writing (30 minutes) 15%(注意：此部分試題在答題卡1上。)Directions: For this part, you are allowed 30 minutes to write a composition on the topic Recreational Activities. You should write at least 120 words following the outline given below in Chinese.1. 娛樂活動多種多樣2.娛樂活動可能使人們受益，也可能有危害性

2、3.作為大學(xué)生，我的看法。_ Part II Reading Comprehension (Skimming and Scanning) (15 minutes) 10%Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose the best answer from the four choices marked ABCD, for question

3、s 8-10, complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in ad

4、vertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of

5、 four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for

6、this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for inst

7、ance, is watched by people who play golf, Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特點的) than they have been in the past. Second, there is an increase in the number of television channels available t

8、o viewers, and thus advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from t

9、he networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circ

10、ulation(發(fā)行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than

11、they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree

12、of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards(廣告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which

13、means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and

14、 in the evening hours.Two major changes-satellite and Internet radio-will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly a

15、ttract target audiences who live many miles apart.MagazinesNewsweeklies, womens titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium su

16、ch as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated., for example, you will have much in common with the magazines other readers. Advertisers see magazines as an efficient way of reaching target audience members

17、.Advertisers using the print media-magazines and newspapers-will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspaper. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand

18、 how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increas

19、ingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distan

20、ces to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. Th

21、is allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Inte

22、rnet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations advertising in the near future. Internet audiences ten

23、d to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a clients

24、 message. Direct mail includes newsletters, postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.注意：此部分試題請在答題卡1上作答。1. Television is an attractive advertising medium in that

25、_.A) it has large audiencesB) it appeals to housewivesC) it helps build up a companys reputationD) it is affordable to most advertisers2.With the increase in the number of TV channels, _.A) the cost of TV advertising has decreasedB) the number of TV viewers has increasedC) advertisers interest in ot

26、her media has decreasedD) the number of TV ads people can see has increased3. Compared with television, newspaper as an advertising medium _.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4. Advertising on radio

27、continues to grow because _.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio5. Magazines are seen by advertisers as an efficient way to _.A) reach target audiencesB) appe

28、al to educated peopleC) attract diverse audiencesD) convey all kinds of messages6. Out-of-home advertising has become more effective because _.A) billboards can be replaced within two hours B) consumers travel more now than ever beforeC) such ads have been made much more attractiveD) the pace of urb

29、an life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are _.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_.9. Direct mail is an eff

30、ective form of advertising for businesses to develop_.10. This passage discusses how advertisers select _ for advertisements.Part III Listening Comprehension (35 minutes) 35%Section A 15%（151%）Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of ea

31、ch conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then

32、mark the corresponding letter on Answer Sheet 2 with a single line through the centre.注意：此部分試題請在答題卡2上作答。Questions 11 to 18 are based on the conversation you have just heard.11. A) Give his ankle a good rest. C) Continue his regular activities. B) Treat his injury immediately.D) Be careful when climb

33、ing steps.12. A) On a train. C) In a theater. B) On a plane. D) In a restaurant.13. A) A tragic accident. C) Smiths unusual life story.B) A sad occasion. D) Smiths sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C) Talk with her about his learning p

34、roblems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B) The man misunderstood the womans apology.C) The woman offered to pay for the mans coffee.D) The woman spilt coffee on the mans jacket.16. A) Extremely tedious. C) Lacking a good plot.B) Hard to

35、understand. D) Not worth seeing twice.17. A) Attending every lecture. C) Reading very extensively.B) Doing lots of homework.D) Using test-taking strategies.18. A) The digital TV system will offer different programs.B) He is eager to see what the new system is like.C) He thinks it unrealistic to have

36、 500 channels.D) The new TV system may not provide anything better.Questions 19 to 22 are based on the conversation you have just heard. 19. A) A notice by the electricity board. B) Ads promoting electric appliances. C) The description of a thief in disguise.D) A new policy on pensioners welfare.20.

37、 A) Speaking with a proper accent. B) Wearing an official uniform.C) Making friends with them.D) Showing them his ID.21. A) To be on the alert when being followed.B) Not to leave senior citizens alone at home.C) Not to let anyone in without an appointment.D) To watch out for those from the electrici

38、ty board.22.A) She was robbed near the parking lot. B) All her money in the bank disappeared. C) The pension she had just drawn was stolen. D) She was knocked down in the post office.Questions 23 to 25 are based on the conversation you have just heard.23.A) Marketing consultancy.B) Professional acco

39、untancy.C) Luxury hotel management.D) Business conference organization.24.A) Having a good knowledge of its customs.B) Knowing some key people in tourism.C) Having been to the country before.D) Being able to speak Japanese.25.A) It will bring her potential into full play.B) It will involve lots of t

40、rain travel.C) It will enable her to improve her Chinese.D) It will give her more chance to visit Japan.Section B 10%（101%）Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only onc

41、e. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.注意：此部分試題請在答題卡2上作答。Passage OneQuestions 26 to 28 are based on the passage you have just heard.26.A)

42、The lack of time C) The frustrations at workB) The quality of lifeD) The pressure on working families27. A) They were just as busy as people of today. B) They saw the importance of collective efforts. C) They didnt complain as much as modern man. D) They lived a hard life by hunting and gathering.28

43、.A) To look for creative ideas of awarding employees.B) To explore strategies for lowering production costs.C) To seek new approaches to dealing with complaints.D) To find effective ways to give employees flexibility.Passage Two Questions 29 to 31 are based on the passage you have just heard.29.A) F

44、amily violence.C) Her fathers disloyalty.B) The Great Depression. D) Her mothers bad temper.30.A) His advanced age.C) His improved financial condition.B) His childrens efforts.D) His second wifes positive influence.31.A) Love is blind. B) Love breeds love. C) Divorce often has disastrous consequence

45、s. D) Happiness is hard to find in blended families.Passage ThreeQuestions 32 to 35 are based on the passage you have just heard.32.A) It was located in a park.C) It went bankrupt all of a sudden.B) Its owner died of a heart attack. D) Its potted plants were for lease only.33.A) Planting some trees

46、in the greenhouse. B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Business sign. D) Helping a customer select some purchases.34.A) Opening an office in the new office park.B) Keeping better relations with her companyC) Developing fresh business opportunities.D) Building a bi

47、g greenhouse of his own.35.A) Owning the greenhouse one day. B) Securing a job at the office park. C) Cultivating more potted plants. D) Finding customers out of town.Section C 10%（80.5% + 32%）Directions: In this section, you will hear a passage three times. When the passage is read for the first ti

48、me, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these

49、 blanks, you can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is read for the third time, you should check what you have written.注意：此部分試題請在答題卡2上；請在答題卡2上作答。Were now witnessing the emergence of an advanced economy based on in

50、formation and knowledge. Physical (36)_, raw materials, and capital are no longer the key (37) _in the creation of wealth. Now, the (38) _ raw material in our economy is knowledge. Tomorrows wealth depends on the development and exchange of knowledge. And (39) _entering the workforce offer their kno

51、wledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) _in mind work. They deal with symbols: words, (41) _, and data.What does all this mean for you? As a future knowledge worker, you can expect to be (42)_, processing, as well a

52、s exchanging information. (43)_, three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44) _.In the new world of work, you can look forward to being in constant training (45)_. You can also expect to be taking grea

53、ter control of your career. Gone are the nine-to-five jobs, lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46)_. And dont wait for someone to empower you. You have to empower yourself.Part IV Reading Comprehension (Reading in Depth) (25 min

54、utes) 25%Section A 5%（100.5%）Directions: In this section, there is a passage with ten blanks. You are requested to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank

55、is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the bank more than once.Questions 47 to 56 are based on the following passage.years ago I was offered a writing assignment that w

56、ould require three months of travel though Europe. I had been abroad a couple of times, but I could hardly 47_to know my way around the continent. Moreover, my knowledge of foreign languages was 48_ to a little college French.I hesitated. How would I, unable to speak the language, 49_ unfamiliar wit

57、h local geography or transportation systems, set up 50_ and do research? It seemed impossible, and with considerable 51_. I sat down to write a letter begging off. Halfway through, a thought ran through my mind: you cant learn if you dont try. So I accepted the assignment.There were some bad 52_. Bu

58、t by the time I had finished the trip I was an experienced traveler. And ever since, I have never hesitated to head for even the most remote of places, without guides or even 53_ bookings, confident that somehow I will manage.The point is that the new, the different, is almost by definition 54_. But

59、 each time you try something, you learn, and as the learning piles up, the world opens to you.Ive learned to ski at 40, and flown up the Rhine River in a 55_. And I know Ill go on doing such things. Its not because Im braver or more daring than others. Im not. But Ill accept anxiety as another name for challenge and I believe I can 56_ wonders.注意：此部分試題請在 答題卡 2 上作答。A) accomplishI) manufactureB) advanced