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1、2020學(xué)年人教版英語精品資料Unit 5 Inside advertising Period 1Warming Up，Prereading & Reading 同步精練（人教版選修9，課標(biāo)通用）時間：45分鐘.介、副詞填空1. Do you know how many advertisements you are exposed_in your daily life? 2_so many messages from advertisers filling our daily lives, it is important to understand how advertisements wor

2、k. 3Their money would be wasted if the message didnt reach its target audience，_other words the people the advertisement intends to persuade.4Researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit_their lives.5It appe

3、als_peoples desire to“fit in” and be part of the group. 6You have to be a big corporation_a big budget to afford television ads.7Advertisements in newspapers，_the other hand, are much cheaper.8However, it would be no use advertising products on radio if the ad relies_visual effects.9Television adver

4、ts are great for generating emotional responses_a product, but magazines and newspapers can give more detail.10For example, no matter how good an ad for a car stereo system is, people who dont own cars are unlikely to run_and buy one.答案1.to2.With3.in4.into5.to6.with7.on8on9.to10.out.單詞拼寫1. This info

5、rmation then forms the b_for decisions about what type of advertising techniques to use with this group.2Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be w_citizens.3It was just a c_remarkI wasnt serious.4At the meeting，the proposal ha

6、s g_a lot of interest.5His c_troubled him after he took the money.6Ill keep you i_.7The news is often heard _(廣播)over the radio.8He has had no _(回應(yīng))to my letter.9Dont achieve speed at the _(代價)of accuracy.10Mindless violence _(成為特色)in too many television programs.答案1.basis2.worthy3.casual4.generated

7、5.conscience6.informed7.broadcast/broadcasted8.response9expense10.features.翻譯與仿寫1. However, it would be no use advertising products on radio if the ad relies on visual effects.翻譯：_仿寫：我認(rèn)為繼續(xù)下去沒有用處。_2. However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable fo

8、r them. 翻譯：_仿寫：無論多難我都要解決這一問題。_3. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.翻譯：_仿寫：有許多問題要解決，總統(tǒng)的日子會不好過。_4. Committee members recently appointed me their chairman and have asked me to tell you how much we all appreciate your do

9、nation. 翻譯：_仿寫：我們指定我們的教室為晚會會場。_5. We consider your offer of help to be a lifesaver for many of these poor children and cannot thank you enough.翻譯：_仿寫：你的話使我如釋重負(fù)。讓我怎么感謝你好呢？_答案1. 但是如果一則廣告要依靠視覺效果，那么它在收音機里播出就毫無意義。 I dont think its any use going any further.2. 一則廣告無論制作得多好，如果產(chǎn)品不合適，也不可能使人信服。 I will work out

10、 the problem, however difficult it is. 3. 我們的日常生活中充滿了眾多的廣告信息，可見了解廣告如何發(fā)揮作用是 很重要的事情。 With many problems to settle, the president will have a hard time.4. 委員會最近任命我為主席，并讓我代為轉(zhuǎn)達我們對您慷慨捐贈的感激之 情。 We appointed our classroom as the place for the party.5. 我們認(rèn)為您的捐贈對這些窮苦孩子是及時雨，真是不知如何表達我們的感謝。 Your words have taken

11、 a burden off my mind. How can I thank you enough?.語篇填詞An advertisement is a message or an announcement that_1_or influences people.We can know many messages from_2_on buses and_3_，on trains and in train stations and so on.Adverts are not only made or paid for by business，but also by_4_，organization

12、s and_5_that wish to inform or educate the public.Advertisers must identify their_6_audience and find out the product would_7_their lives.The ad _8_peoples desire to fit in and be part of the group.Advertisers must also consider which media are most_9_for their product and which their target group i

13、s most likely to see or hear.Would really good advertising persuade you to buy products and services you are not interested in or_10_？答案1.informs2.adverts3.billboards4.individuals5associations6.target7.fit into8.appeals to9.appropriate10.have no use for.單項填空1. Which team is_to win the race?In my opi

14、nion，it is_for our team to win.Aprobable；likely Bpossible；probableCpossible；likely Dlikely；possible解析which team 作主語，只能選用likely。第二個空為Its possible for sb to do sth句型。答案D2Parents_much importance to education.They will do their best to give their children that priceless gift.Aattach Bpay Clink Dapply解析句

15、意：父母認(rèn)為教育很重要。他們會盡全力給他們的孩子那份無價的禮物?？疾閯釉~短語搭配。attach much importance to.認(rèn)為很重要；link.to.把與聯(lián)系起來；apply.to運用，應(yīng)用。答案A3As a new graduate，he doesnt know_it takes to start a business here.Ahow Bwhat Cwhen Dwhich解析考查名詞性從句。句意：剛剛畢業(yè)，他不知道在這里開公司需要些什么。根據(jù)句子結(jié)構(gòu)可知動詞take缺少賓語；what在名詞性從句中可作主語、表語、賓語。故B項正確。答案B4I have told you the

16、 truth，_I keep repeating it?AMust BCan CMay DWill解析句意：我已經(jīng)告訴你實情了。非要我一遍遍重復(fù)嗎？考查情態(tài)動詞。must表示對方的行為使說話人不滿或懊惱，意為“偏要”。can，may用在句首表請求或疑問。答案A5Dina，_for months to find a job as a waitress，finally took a position at a local advertising agency.Astruggling BstruggledChaving struggled Dto struggle解析句意：幾個月以來，Dina一直努

17、力想找一份女服務(wù)員的工作，最終她在一家廣告代理處謀到了一個職位?？疾榉侵^語動詞作狀語。設(shè)空處與句子主語為邏輯上的主謂關(guān)系，排除B項；不定式作狀語一般表目的，排除D項；C項所表示的動作已經(jīng)發(fā)生或先于謂語動作發(fā)生。根據(jù)句意選C項。答案C6. In the reading room, we found her_at the desk, with her attention_on a book.Asitting; fixing Bto sit; fixedCseating；fixing Dseated; fixed解析句意：在閱覽室里，我們發(fā)現(xiàn)她正坐在桌邊，專心致志地看書。seated作her的補足語

18、，fixed在with復(fù)合結(jié)構(gòu)中作補足語。答案D7. Sometimes we are asked_the likely result of an action will be.Athat we think Bwhat we thinkCwhat do we think Dthat what we think解析句意：有時我們被問及行動可能出現(xiàn)的結(jié)果?？崭裉帪閍re asked的賓語，從句不用倒裝，排除C項，疑問詞要放在前邊，不用that，排除A、D兩項。答案B8. When you want to write a persons biography(傳記), you must find ou

19、t_about his or her life.Aas many as you canBas much as you canCas possible as you canDas complete as possible解析句意：當(dāng)你打算寫個人傳記的時候，必須盡量多地找到有關(guān)他的資料。用as much as one can。答案B9. Yesterday she sold her car，_she bought a month ago.Awhen Bwhere Cthat Dwhich解析句意：昨天她賣了車，那車是她一個月前買的。which引導(dǎo)非限制性定語從句，且在從句中作賓語。答案D10. T

20、here are_words in English that came from other languages.Aa good many of Ba great deal ofCa great many of Da large number of解析句意：有許多英語單詞來自于外來語。a large number of相當(dāng)于a good/great many，意為“許多”，修飾可數(shù)名詞復(fù)數(shù)。當(dāng)A、C兩項后接的名詞前有限定詞時，才需接介詞of；B項修飾不可數(shù)名詞。答案D.完形填空There are about fifteen hundred languages in the world. But

21、 only a few of them are very_1_. English is one of them. Many people_2_it, not only in England and the USA, but in other parts of the world. About 20 million speak it_3_their native language. It is difficult to say how many people are learning it as a_4_language. Many millions are_5_to do so.Is it e

22、asy or difficult to learn English? Different people may have different_6_. Have you ever_7_such advertisements(廣告) in the newspapers or magazines? “Learn English in six weeks, or your_8_back.“Of course, it never_9_quite like this.The only language that seems easy to learn is the mother tongue.We sho

23、uld_10_that we all learned our own language well when we were_11_. If we could learn English in the same way, it would not seem so difficult._12_what a small child does. He listens to what people say. He_13_what he hears. When he is using the language, taking in it，_14_all the time, just imagine how

24、 much_15_that he gets!So it is_16_to say that learning English is easy_17_a good command(掌握)of English depends on(取決于) a lot of practice. And practice needs great effort(努力) and_18_much time. Sometimes teachers, records, tapes, books, and dictionaries will_19_. But they cant do the students _20_for

25、him.1A.difficult BimportantCeasy Dinteresting解析由下文對英語的介紹可知此處意為：只有其中的幾種語言是非?！爸匾摹?。答案B2A.learn Btry Cunderstand Duse解析根據(jù)文意，此處表達的是“很多人使用它”。答案D3A.as Bfor Cwith Dlike解析as為介詞，意為“作為”，符合句意。答案A4A.good Bforeign Cuseful Down解析與上文的native相對。很難說有多少人正在把它作為一門“外語”來學(xué)習(xí)。答案B5A.learning Benjoying Ctrying Dliking解析很多人正在努力

26、去學(xué)英語。try to do sth意為“盡力去做某事”。答案C6A.questions BproblemsCideas Danswers解析與前面的問句相呼應(yīng)，不同的人有不同的回答。答案D7A.found Bwatched Cnoticed Dknown解析句意：你有沒有注意到報紙上或雜志上的此類廣告？答案C8A.knowledge BtimeCmoney DEnglish解析指廣告內(nèi)容“六周之內(nèi)學(xué)會英語，否則退款”。答案C9A.happened Blooked Cseemed Dfelt解析指前面提到的承諾的事從來沒有“發(fā)生”過。答案A10A.know BrememberCundersta

27、nd Dthink解析用以提醒讀者應(yīng)該“記得”。答案B11A.students BchildrenCbabies Dparents解析還是“孩子的時候”，我們就都已經(jīng)學(xué)會了自己的母語。答案B12A.Imagine BLearn CCopy DFollow解析“想一想”孩子是怎么做的吧。答案A13A.uses Benjoys Ctries Dfinishes解析孩子先聽別人說，然后“嘗試”他所聽到的事情。答案C14A.using BthinkingCtrying Dpractising解析指使用母語、說母語以及用母語“思考”。答案B15A.time Bmoney Clanguage Dpract

28、ice解析上文所提到的using，talking，thinking都是為掌握一種語言所做的練習(xí)。答案D16A.hard Beasy Cnice Dclever解析很難說英語是很容易學(xué)的，因為熟練掌握英語要取決于大量的練習(xí)。答案A17A.because Bfor Cwhen Dbefore解析表示直接原因時應(yīng)該使用because。答案A18A.uses Btakes Cwastes Dspends解析take在此表示“花費”，spend的主語應(yīng)該是人。答案B19A.do Btry Chelp Dlearn解析help在此表示“起作用；有幫助”。答案C20A.work BstudyChomework Dlistening解析但它們代替不了學(xué)生應(yīng)該做的事情。B、C、D三項只側(cè)重了學(xué)生應(yīng)該做的事情的某一方面。答案A