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1、國開(中央電大)本科商務英語3形考任務(單元自測1至8)試題及答案國開(中央電大)本科商務英語3形考任務(單元自測1至8)試題及答案 (電大網(wǎng)上形考必備資料) 說明：課程代碼：04011。適用專業(yè)及層次：會計學、金融學、市場營銷和物流管理本科。平臺考試網(wǎng)址：http：/。單元自測1 試題及答案 題目順序是隨機的，使用查找功能（CtrlF）進行搜索 題目 Why did you choose our company？ _ 答案 Sorry, I didnt catch that. Would you say it again? 題目 Can you show me the schedule？ _

2、. 答案 Sure, a tight schedule as usual 題目 But what do you want me to do there？ _ 答案 You have to give a presentation on what our products are. 題目 Morning, Maggie. Could you talk briefly about your career development？ _ 答案 Thanks for giving me this opportunity. I started as a clerk in the 題目 You need to

3、 pay a visit to our important customers from _Chamberlain Automation Systems Company in Washington. _ 答案 Sorry, can you repeat the name of the company? 題目_ a vacation is always a good way to get relaxation and refreshment. 答案 Taking 題目Before I came to America, I _as an executive secretary with a tra

4、ding company for one year in Britain. 答案 had worked 題目Good manners may be varied _cultural backgrounds. 答案 due to 題目I led and _a sales team of 20 people. 答案 motivated 題目I was _ devising sales strategies and targets for the West Region. 答案 responsible for 題目Is _ possible to take a 10-minute brea

5、k during the meeting tomorrow morning？ 答案 it 題目Sometimes your body language, gestures and expressions may tell people _ about you than the words you use. 答案 more 題目The following hints may help you stay energized, or at least _ until you can make the time for rest. 答案 get you going 題目When talking to

6、people within your company _dont speak your language, you may have to use English. 答案 who 題目You are the right person for the job that_ your application _the advertisement. 答案 relates to 二、閱讀理解 閱讀下面的文章，根據(jù)文章內(nèi)容給題目選擇正確的答案。（每題10分）In business, people have to deal in person with all kinds of people. W

7、hen talking to people within your company who dont speak your language, you may have to use English；these people may be colleagues or co-workers who may work with you in your own department, in another part of the building or in another branch. And you may also have to deal with people from outside

8、the organization：clients, suppliers, visitors and members of the public. Moreover, these people may be friends or strangers people of your own age, or people who are younger or older than you. The relationship you have with a person determines the kind of language you use. For example, its not appro

9、priate to say Hi, how are you! when meeting the Managing Director of a large company or to sayGood morning, its a great pleasure to meet youwhen being introduced to a person youll be working closely with in the same team. People usually form an impression of you from the way you speak and behave not

10、 just from the way you do your work. People in different countries have different ideas of what sounds friendly, polite or sincere and of what sounds rude or unfriendly! Good manners in your culture may be considered bad manners in another. Sometimes your body language, gestures and expressions may

11、tell people more about you than the words you use. 題目6：The topic of the passage is _. 答案dealing with people in business 題目7：The language you use when talking with people in business is decided by _. 答案 your relationship with the particular person 題目8：People usually form an impression of you from _.

12、答案 your language and manners 題目9：Good manners in your culture may be considered bad manners in another._ Good manners_ in this statement mean _. 答案 to behave politely 題目10：The message of the article is that _. 答案 dealing with people successfully in business is not easy 單元自測2 試題及答案 題目順序是隨機的，使用查找功能（Ct

13、rlF）進行搜索 題目 _.                      Thank you. I must say I have a great staff. 答案 Its a pleasure to meet you, Ben. So youre the one responsible for those outstanding sales figures Ive seen. 題目 _. We are headquartered in Shanghai.

14、 答案 Where are your headquarters? 題目 _. Well, it is a separate department. But there are two laboratories, one at each production plant. 答案 What about the Research and Development Department? 題目 _.                      Yes, certain

15、ly. We are a medium firm with about two thousand people in two different plants. 答案 Could you tell me how your company is actually organized? 題目 Kathy，Id like you to meet Maggie Jacobs. _, Maggie. Youre doing a great job. 答案 Im pleased to meet you 題目Being an_ manager means knowing when to use the ri

16、ght management style. 答案 effective 題目Finally, they return the_ to the people who bought shares in the company. 答案 profits 題目I didnt know you _ a previous supplier. 答案 were 題目Sometimes a situation will_ a direct style of management. 答案 call for 題目They _ over at great length the matter of how to incre

17、ase the sale of your products last night. 答案 talked 題目What _ we do if the company cut down on ads？ 答案 shall 題目You just send the faulty product back to them and they_ it free of charge. 答案 will replace 題目Young people can learn how entrepreneurship works by_ their own companies. 答案 operating 題目Yo

18、ur T shirts found a ready market in the eastern part of our country _ x. 答案 in 閱讀下面的文章，根據(jù)文章內(nèi)容給題目選擇正確的答案。（每題10分）THREE EFFECTIVE MANAGEMENT STYLESBeing an effective manager means knowing when to use the right management style. Some styles, for instance, are more people-oriented, while others tend to f

19、ocus on a project or product. The management style you select will depend on your people skills and knowledge, available resources (like time and money), desired results, and, of course, the task before you. The common management styles can be summarized into three categories.The participatory style

20、 is the first of its kind. Here, it is critical to give each employee an entire task to complete. If thats not possible, make sure the individual knows and understands his or her part as it relates to the project or task. When people in your team know where they fit in the big picture, theyre more l

21、ikely to be motivated to complete the task.Following that, we have the directing style. Sometimes a situation will call for a direct style of management. Perhaps a tight deadline looms, or the project involves numerous employees and requires a top-down management approach. Here, a manager answers fi

22、ve questions for the employees：What？ Where？ How？ Why？ and When？ Let employees know what they need to do, how theyre going to do it, and when the questions must be finished.The last one is the teamwork style. If you want to speed up a project and choose the best process for completing that project, m

23、anaging by teamwork is the way to go. When you motivate people to pool their knowledge, the results may exceed your expectations. Often, teams can tackle problems more quickly than what you can accomplish on your own. The give-and-take can create a process that you can repeat in other projects. 1. B

24、eing an effective manager lies in knowing the right _.A；B；C A. knowledge B. skills 答案 C. management style 2. Which of the following is NOT mentioned as a focus of different management styles？A；B；C 答案 B. Customers. 3. Which of the following cant be inferred from the passage？A；B；C 答案 A. The management

25、 style is likely to change because the manager has been replaced. 4. When people in your team know where they fit in the big picture, they are more likely to be _ to complete the task.A；B；C 答案 C. inspired 5. If you want to speed up a project and choose the best process for completing that project, y

26、ou can resort to _.A；B；C 答案 A. team work 閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯誤（F）。（每題10分）LEARNING BUSINESS SKILLS THROUGH JUNIOR ACHIEVEMENTJunior Achievement is an international movement to educate young people about business and economics for the purpose of helping them prepare to succeed in a world ec

27、onomy.11 The organization is the largest of its kind.Junior Achievement has gone through different stages in its development. 12 It was started by two business leaders, Horace Moses and Theodore Vail, and Senator Murray Crane in 1919 in Springfield, Massachusetts. The organization started with a sma

28、ll number of children aged ten to twelve. For more than 50 years, Junior Achievement programs met after school as a group of business clubs. But in 1975, Junior Achievement began to offer classes during school hours. Many more young people joined the organization once it began to teach business skil

29、ls as part of the school day. In x, Junior Achievement Worldwide was formed.The Junior Achievement programs teach about businesses, how they are organized, and how products are made and sold.13 The programs also teach about the American and world economies and business operations. Young people can l

30、earn how entrepreneurship works by operating their own companies. For instance, the students develop a product and sell shares in their company. They use the money to buy the materials they need to make their product, which they then sell. Finally, they return the profits to the people who bought sh

31、ares in the company. It is reported that in the United States alone, there are more than 22,000 places that hold Junior Achievement events currently. According to Junior Achievement, about 287,000 volunteers support its programs around the world.1. This passage is about Junior Achievement，an interna

32、tional movement to educate young people about businesses and economics. 答案 T 2. Junior Achievement was started by two business leaders in Massachusetts. 答案 F3. Classes during school hours have been available in Junior Achievement for more than 60 years. 答案 F4. Junior Achievement has been worldwide s

33、ince 1919. 答案 F5. Volunteers of Junior Achievement teach about the American and world economies and business operations. 答案 T 單元自測3 試題及答案 題目順序是隨機的，使用查找功能（CtrlF）進行搜索 題目Additionally, make sure that your password is long enough to _ easily being hacked. 答案 prevent it from 題目Ill _ the exchange rate and

34、service charge and then type up the check for you. 答案 figure out 題目In addition, you are required to _ the Bank _ your Social Security Number and two valid identification documents. 答案 providewith 題目In order to make proper reservations, will you send your acceptance to the attention of the General Of

35、fice _ a week before that day？ 答案 no later than 題目Most banks have a section _ you set up payees. 答案 in which 題目The bank _ grand door faces south is Bank of China. 答案 whose 題目The only thing I have is this bill _ the publishers name and address _ it. 答案 withon 題目This is the best business program _ has

36、 been accomplished this year. 答案 that 題目This will make_ easier to transfer money and make loan payments online. 答案 it 題目You can send them gifts _ your best clients. 答案 in honor of 二、翻譯（每題10分）1.It is important to clear your cookies after each banking session, especially at a public computer.A；B；C 答案A

37、. 重要的是在每次銀行交易業(yè)務結(jié)束后，要清除你的上網(wǎng)痕跡，尤其是在公共電腦上。2. For further information, you can call at the banks customer service hotline 12345 to extension 3124, or pay a visit to . A；B；C 答案C. 要了解更多信息，你可以撥打銀行客服熱線12345轉(zhuǎn)分機3124，或者訪問網(wǎng)站去查詢。3. Online banking refers to banking activities that are carried out over the In

38、ternet on a secure website.A；B；C 答案A. 網(wǎng)上銀行是指通過互聯(lián)網(wǎng)在安全的網(wǎng)站上實現(xiàn)的銀行業(yè)務活動。4. Thus you can protect yourself from identity theft.A；B；C 答案B. 這樣，你就可以保護自己，避免身份被盜用。5. You can inform your bank of your account number so that your money can be transferred directly.A；B；C 答案A. 你可以把你的賬號告知銀行，以便你的錢直接轉(zhuǎn)賬。二、閱讀理解（每題10分）CHOOS

39、E THE BEST ITEM TO COMPLETE THE DIALOG. _Jenny comes to a bank to open an account. A clerk _comes_ up to help her._ A. THEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS. B. IM AFRAID I DIDNT QUITE CATCH THAT. C. ID LIKE TO OPEN AN ACCOUNT. D. THEN YOUD BETTER OPEN A CU

40、RRENT ACCOUNT. E. WELL CONTACT YOU AS SOON AS IT COMES. Clerk：Good afternoon. Can I help you？ Jenny：Yes, 答案A . Clerk：A deposit account or a current account？ Jenny：Er, Im not sure. You see, I have monthly remittances sent to me from the Canada Embassy and Id like to have the money paid into an accoun

41、t. Clerk: 答案A The bank will give you a check book and you can take money out when you need it. Jenny：Fine. What do I have to do？ Clerk：Do you have any form of ID？ Jenny：Will my passport do？ Clerk：Sure. 答案A Jenny：No problem. Its done. Clerk：And could you give me your signature here？ Jenny：Sorry？答案A C

42、lerk：Please sign your name in the blank space below. Jenny：I see. Now here you are. Clerk：Thank you. It will take a few days for your check book to arrive. 答案A You can inform your embassy of your account number so that your money can be transferred directly. Jenny：Thank you very much. 單元自測4 試題及答案 題目

43、順序是隨機的，使用查找功能（CtrlF）進行搜索 題目_ your price be competitive and date of shipment acceptable, we intend to place a large order with you. 答案 Should 題目An example of soft sell is to distribute free samples _ customers often respond favorably. 答案 to which 題目Businesses can use free samples to build rapport and

44、 _ customers _ products or services. 答案 engageto 題目Moreover, reservations by credit card four weeks _ guarantee availability of the room size required. 答案 in advance 題目Our new type of treadmill _ release next month. 答案 is due for 題目She is the CEO of Roston Sport Accessories_ I told you. 答案 about who

45、m 題目So I have a number of other _ up my sleeve, as well. 答案 tricks 題目The newly-designed ad _ brought about a higher click through rate by the end of next month. 答案 will have 題目We sell insurance cover, the _ you pay will depend on the cover you require. 答案 charge 題目We will have flown for 13 hours by

46、the time we _ to New York. 答案 will get 閱讀下面的文章，根據(jù)文章內(nèi)容給題目選擇正確的答案。Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.A hard sell is a kind of more

47、 direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.A soft sell is a different approach. The sales person tries to build trust with consumers. He doesnt put press

48、ure on them to buy things, just recommending a product and letting the consumers make their own decisions.An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. R

49、ecommending products between friends is a little bit like doing soft selling. People dont really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.Humor in advertising is also used to attract the consumers attention and get them interested in

50、the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 1. Whats the topic and main idea of the passage？ A；B；C 答案C. Selling Strategy Hard Sell and Soft Sell Strategies 2. Customers often _ hard sales tactics, thus making soft-sel

51、ling more effective for success.A；B；C 答案A. resist 3. Examples of soft sell mentioned in the passage include _. A；B；C 答案B. recommending products among friends 4. Making humorous advertisements is one of the approaches companies use to _. A；B；C 答案B. arouse peoples interests 5. According to the passage

52、, _. A；B；C 答案C. soft sell is preferred by business companies 閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯誤（F）。The marketing mix consists of the four Ps：providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is n

53、ot just an assembled set of components：it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addit

54、ion, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effec

55、tive channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order. 1. The author of the article intends to explain to us what the marketing mix is. 答案T 2. Customers satisfaction matters greatly to a product. 答案T

56、3. The price of a product must be exactly the same as rival products in the same market. 答案F 4. To make your product known to the public, advertising is the only consideration you need to take into account. 答案F 5. A product can reach customers, according to the text, through retail outlets, hire pur

57、chase, mail order and online sales. 答案F 單元自測5 試題及答案 題目順序是隨機的，使用查找功能（CtrlF）進行搜索 題目 What kind of music are you going to have in the background？ Light ones.                      . 答案 It makes the audience feel comfortable. 題目I think

58、a bus stop advertisement is a very wise chance to promote our products. _. 答案 You said it. 題目They have signed the _ to export textiles. 答案 contract 題目We usually keep a large supply _ stock. 答案 at 題目We will _ an order with your company for digital cameras. 答案 place 題目 What is your opinion for promoti

59、on of our products？ 答案 Why dont we try the online ads for our products? 題目 Hello! _？ Hello, this is Michael from Tianjin Vanguard Trading Inc. 答案 Who is that? 題目They are talking about how to make use of advertising to_ the products. 答案 promote 題目 May I suggest the sales start on or about October 1？

60、答案 Great. We can start to prepare for the big event. 題目Too many debts in a company easily _ bankruptcy. 答案 result in 二、翻譯（每題10分）1. Based on that, well decide whether to run full-page ads.A；B；C 答案A以此為基礎，我們再決定是否運作整版廣告。2. A sales department consists of many people who are based in different parts of th

61、e country or the world.A；B；C 答案C銷售部由很多工作在全國乃至世界各地的人員組成。3. I look forward to hearing from you by return.A；B；C 答案A期待能得到您的回信。4. Although successful salespeople often have special talents and an outgoing personality, the skills they employ are used by us all.A；B；C 答案B雖然成功人士通常擁有特殊天賦和開朗性格，但是他們運用的技能也被我們所用。

62、5. Export companies often have a separate export sales force, whose travel and accommodation expenses may be very high.A；B；C 答案C出口公司通常擁有專門的出口營銷人員，其差旅費可能會很高。二、閱讀理解（每題10分）閱讀下面的文章，根據(jù)文章內(nèi)容判斷文章后的句子是正確（T）還是錯誤（F）。There are eight traditional functions of marketing: 1. 答案T 2. 答案T 3. 答案F 4. 答案T 5. 答案T 單元自測6 試題

63、及答案 題目順序是隨機的，使用查找功能（CtrlF）進行搜索 題目Hello, this is Steven Smith. Nice to hear your voice again. Hi, Mr. Smith.                        答案 I would like to know about the coverage of your freight forwarding business. 題目 Dont hesitate to click on our website when you need us. _. Thank you. 答案 Sure, I will 題目 _. We offer special services such as per