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1、Module 4 Unit 1 reading 1. What is an advertisement?2. Does an ad always tell people the complete truth? 3. Why should we follow the advice in PSAs? 4. What does the author think we should do with the advertisements?ComparisonsThe differences and similarities between CAs and PSAsTypes of ads Similar

2、ities DifferencesExamples Places foundMethods usedPurpose CostCAsPSAsbillboardsnewspapermagazine, Internet, radio and televisionPersua-sive language,exiting imagesTo promote a product or serviceTo educate people about health,safety or other issuesNeed to be paid foroften for free“Bright teeth fights

3、 bad health ”“yes to life ,no to drugs”Reading strategy: reading expository writingQuestions: 1) What is expository writing meant to do?2) What is its basic format?1.Introduction of subject2.Supporting details3.ConclusionAuthors suggestionsIntroduction of advertisementsexpository writingThis textSup

4、porting detailsDoes an advertisement tell people the complete truth?1.Even if an ad does not lie, it does not mean it tells you the complete truth.2.The toothpaste ad and food ad of a supermarket.3.We must not fall for this kind of trick!Public service advertisements1.PSAs are meant to teach us and

5、help us lead better lives.2. examples: “Yes to life, no to drugs.” “knowledge changes life.” and “Smoking is committing suicide slowly”3. They are helpful, and we can learn a lot by following advice they give.Advertisements_ ads_ adsDo not tell the complete _Examples:_and _We must not _this kind of

6、trickAre made to serve_And help us lead_e.g.: Yes to life,_._ changes life.Project hope-_ every child. Smoking is_ slowly. We can learn a lot by_ the advice.We should be _ about mercialPublic servicesmart1. Do you think advertisements play an important role in our lives? Why or why not?2. What are t

7、he advantages and disadvantages of advertisements?HOMEWORK 1. Revise the text and try to retell the passage in your own words. 2. Finish exercises on self-assessment book : Lesson two.CAs:PSAs:DefinitionCommercial advertisements. They are paid by someone to promote a product or servicePublic service

8、 advertisements. They are placed for free, and are intended to educate people about health,safety,or any other issue which affects public welfare.The taste is great. Knowledge changes life.Enjoy your music, enjoy your Sony!Protect water, protect ourselves.Good to the last drop. WHICH DO THEY BELONG

9、TO, CAS OR PSAS?CAsPSAsCAsCAsPSAs Advertisements, which often use p_ language and e_ images, play an important p _ in our lives. There are two main t_ of advertisements. One is called c_ advertisements, which are meant to p _ a product or s_. But they dont tell customers the complete t_. ersuasivexc

10、itingartypesommercialromoteerviceruthMake a summary about the passageThe other is called PSAs, which use attractive and o_ images and c_ language, are often placed for f_. They deal with many social i_, which often affect public welfare. These ads are meant to be h_, and we can learn a lot by f_ their advice.reativeriginalreessueselpfulollowing