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1、選修 9Unit 5 Inside advertising 考點(diǎn)要求考點(diǎn)要求寫(xiě)出下列必考單詞1.車(chē)道,行車(chē)線n. _2.特征,容貌,特色n. _3.道德,良心n. _ 4.公司,法人,社團(tuán)n ._5.費(fèi)用,代價(jià)n ._6.發(fā)言人n. _7.成熟的,到期的adj ._8.正派的,得體的,適當(dāng)?shù)腶dj. _9.倫理學(xué),道德規(guī)范n. _10.布告板，廣告牌n ._11.顧客，消費(fèi)者n. _lane featureconsciencecorporationexpensespokesmanmaturedecentethicsbillboardconsumer12.可信賴(lài)的，可靠的adj ._13.衣服,

2、外衣n ._14.預(yù)算 n. _15.煙草,煙草制品 n. _16.片,張,薄片 n. _trustworthygarmentbudgettobaccosheet .寫(xiě)出下列單詞的變化形式1.回應(yīng),響應(yīng)（v.）_；回應(yīng),應(yīng)答,響應(yīng)（n.）_2.樣式,流行,時(shí)尚（n.）_；時(shí)髦的,時(shí)尚的（adj.）_ 3.促進(jìn),提升（v.）_；促進(jìn),晉級(jí)（n.）_4.道德的（adj.）_；不道德的（adj.）_5.誠(chéng)實(shí)的（adj.）_；不誠(chéng)實(shí)的（adj.）_；誠(chéng)實(shí)（n.）_respond response fashion fashionable promote promotion moral immoral h

3、onest dishonest honesty 6.偶然的,隨意的（adj.）_；偶然地,隨意地（adv.）_7.酒（n.）_；酒精的,含酒精的（adj.）_ casual casually alcohol alcoholic 活學(xué)活用用所給單詞的適當(dāng)形式填空。1.He _quickly and his quick _made us surprised.(respond)2.This is the _lesson of the story:Whoever does _ things will be punished.(moral)3.Mr.White _to be the manager of

4、 the department and the _made his wife very glad.(promote)4.The _system works well and more than seventy of the fields _now.(irrigate)5.Tom said he was not sure whether Jane was _ or _,but I thought Jane，s _was beyond question as I never found her lying.(honest)答案：1.responded;response2.moral;immoral

5、3.was promoted;promotion4.irrigation;have been irrigated5.honest;dishonest;honesty .寫(xiě)出下列必背短語(yǔ)1.（使）變成 _2.通知某人某事 _3.適合 _4.依靠,依賴(lài) _5.厭惡,沒(méi)必要做 _turn intoinform sb.of sth.fit in(to)rely onhave no use for 活學(xué)活用根據(jù)句后的解析，選擇適當(dāng)?shù)亩陶Z(yǔ)完成下列句子。1.He，s never done this kind of work before,so I， m not sure whether he will _i

6、t.(be suitable for)2.Can you_this article _ English？(translate.into)3.He is a person you can _,so youd better turn to him and he won，t refuse to help you.(depend on,trust)4.Please _me _the final decision so that I can prepare my work early.(let sb.know)答案：1.fit in to2.turn.into3.rely on4.inform;of.單

7、元重點(diǎn)動(dòng)詞 beware promote dial fit rely generate refresh murder appoint raise 活學(xué)活用用上述動(dòng)詞的適當(dāng)形式填空。1.He _chairperson of the committee,making his mother very happy. 2.I seized the opportunity _her who he was. 3.You can _on it that he will come to meet you.4.Tom has been looking forward to_as the vice chairman

8、 of the company,but it seems that he still has a long way to go. 5.My aunt is content to live in the countryside,_ pigs and sheep with nobody disturbing her.答案：1.was appointed2.to inform3.rely4.being promoted5.raising .重點(diǎn)句型However good an advertisement is,people are unlikely to be persuaded if the p

9、roduct is unsuitable.(P43)一則廣告無(wú)論制作得多么好，如果產(chǎn)品不合適，也不可能使人信服。 however+adj./adv.+主語(yǔ)+動(dòng)詞=no matter how+adj./adv.+主語(yǔ)+動(dòng)詞:此句型引導(dǎo)讓步狀語(yǔ)從句,意思是:無(wú)論/不管多么 However busy he is,he always spares some time for his child. 無(wú)論他多么忙，他總要抽出時(shí)間陪兒子?；顚W(xué)活用模仿造句。（1） 無(wú)論我回家多么晚，媽媽都會(huì)等著我。_ (2） 無(wú)論餐館的菜多么昂貴，他總覺(jué)得不如他妻子做的好吃。_ 答案:(1)However late I ca

10、me back,Mother was always waiting for me. (2)However expensive the dishes in the restaurants were,he feels they are not so delicious as the dishes cooked by his wife.語(yǔ)篇領(lǐng)悟 根據(jù)課文How Advertising Works完成下列短文We can see many advertisements everywhere in our daily life,on buses and billboards,in shop window

11、s outside restaurants,in magazines and newspaper, (1) some of casual garments we wear.It is important for us to understand (2) advertisements work,otherwise we (3) (control)by them.An advertisement is (4) message or announcement that informs or influences people by using words,pictures,music or film

12、s.First,advertisers must (5) (identification)the target audience the advertisementintends to persuade.Find out their likes (6) dislikes.Second,they must appeal (7) the target according to their hopes,dreams (8) emotions.For example,commercial advertisements appeal to peoples desire to buy some produ

13、cts.Public adverts appeal our c o n s c i e n c e o r o u r d e s i r e t o b e ( 9 ) (worth)citizens.Third,in order to reach the right audience,advertisers must place their ads in the right medium. (10) good an advertisement is,people will not be persuaded if they are not interested in it.答案:(1)eve

14、n (2)how (3)will be controlled (4)a (5)identify (6)and (7)to (8)or (9)worthy (10)However .考點(diǎn)活用用本單元詞語(yǔ)翻譯下列短文約翰撥了電話(huà)號(hào)碼53218799，告訴妻子自己因抓獲了兩名毒販子而得到提拔的消息，然后疲憊而興奮地坐在辦公室。這時(shí)電話(huà)響了，約翰精神一振，迅速接電話(huà)。原來(lái)是他媽媽。媽媽告訴他有名警察被毒販子殺害了，所以他工作要特別當(dāng)心。媽媽說(shuō)“你是我唯一的依靠，你要做的就是照顧好自己?！贝鸢? Having dialed the number 53218799 to inform his wife t

15、he news that he had been promoted for catching two drug dealers,John sat in his office,exhausted but excited.Just then his mother called him up,which refreshed him and he responded quickly to answer the phone.Mother told him that a policeman was murdered by a drug dealer.She also told him to beware

16、of any danger in his work.She said,“You are the only son I can rely on and taking care of yourself is everything you should do.”自主學(xué)習(xí)自主學(xué)習(xí)1.Some adverts,like the environmental protection advertisement below,appeal to our conscience or our desire to be worthy citizens.(P43)還有一些廣告就像下邊那種有關(guān)環(huán)境保護(hù)的廣告，就符合我們的良

17、知，或者說(shuō)迎合了我們想成為有價(jià)值的公民的愿望。詞語(yǔ)歸納appeal to(sb.)（對(duì)某人）有吸引力；（使某人）感興趣appeal to sb.for sth.懇求；呼吁appeal to sb.to do sth.呼吁某人做某事即學(xué)即練完成下列句子。(1)The idea of traveling really _.(很吸引我)(2)Her sense of humour _.(強(qiáng)烈地把他吸引住)(3)The headmaster _.(呼吁下學(xué)期要努力學(xué)習(xí)) 答案:(1)appealed to me (2)appealed to him strongly (3)appealed to us

18、 to work hard in the next term2.However,it would be no use advertising products on radio if the ad relies on visual effects.(P43)但是如果一項(xiàng)產(chǎn)品的廣告要依靠視覺(jué)效果，那么它在收音機(jī)里播出就毫無(wú)意義了。詞語(yǔ)歸納 rely on/upon 依賴(lài)，依靠，指望rely on sb.to do sth.指望某人做某事,相信某人會(huì)做某事rely on sb./sb.，s doing sth.指望某人做某事,相信某人會(huì)做某事即學(xué)即練A.完成下列句子。(1)Nowadays we

19、_ .(越來(lái)越依賴(lài)計(jì)算機(jī)協(xié)助)(2)You can _.(相信我一定會(huì)為你保密)(3)She _(不能指望)to tell the truth.(4)_.(我指望你早點(diǎn)來(lái))答案：(1)rely increasingly on computers for help (2)rely on me to keep your secret (3)cannot be relied on (4)I relied on you(r)coming earlier 即學(xué)即練B.翻譯下列句子。(1)你跟他爭(zhēng)吵沒(méi)有用,他不會(huì)聽(tīng)你的。_ (2)在這兒等沒(méi)有用,他今天不來(lái)上班。_ 答案：(1)It，s no use qu

20、arelling with him because he won，t listen to you. (2)It，s no use waiting here.He won，t come to work today.3.response n.（比answer正式）回答，響應(yīng)，反應(yīng)詞語(yǔ)歸納in response to響應(yīng)，反應(yīng)make/give no response 不回答respond v.回答，響應(yīng)，做出反應(yīng)即學(xué)即練完成下列句子。(1)He _ to my question.(沒(méi)有作出回應(yīng))(2)_is encouraging.(市長(zhǎng)對(duì)我們計(jì)劃的答復(fù))(3)Let，s see how diff

21、erent teachers might_ .(給三個(gè)學(xué)生的反應(yīng)評(píng)分)(4)_.(她從未回過(guò)我的信。)答案： (1)gave no response (2)The mayor，s response to our plan (3)grade the students responses (4)She never responded to my letter.4.When it comes to advertising,consumers need to be educated about techniques used by advertisers so they can judge the c

22、laims for themselves and not blindly accept everything that is said in advertisements.談到廣告時(shí),消費(fèi)者需要了解廣告商使用的伎倆，他們才能對(duì)各種廣告主張做出自己的判斷，而不至于盲目地接受廣告所說(shuō)的一切。句型:When it comes to 當(dāng)談及到，當(dāng)提到即學(xué)即練翻譯下列句子。(1)當(dāng)談到如何教育調(diào)皮學(xué)生,老師們似乎有許多不同的有效方法。_ (2)說(shuō)到英語(yǔ)學(xué)習(xí)，李明總覺(jué)得太難太難。_ 答案：(1)When it comes to how to educate naughty students,teacher

23、s seem to have different effective ways. (2)When it comes to learning English,Li Ming feels it too difficult. 寫(xiě)作步步高寫(xiě)作步步高 讀寫(xiě)任務(wù)專(zhuān)題訓(xùn)練閱讀下面的短文，然后按照要求寫(xiě)一篇150詞左右的英語(yǔ)短文。 There is a story telling of a religious master who is said to be capable of moving mountains.A man came to him asking for a demonstration.The

24、 master sat in front of a mountain for a moment,then went to the other side of it and declared the end of the demonstration.All the audiences were greatly puzzled and begged him for an explanation.He said,“There has never been a way of moving mountains;what you can do is to go to the mountain if it

25、doesn，t come.”O(jiān)ne of my friends,though with the makings of a merchant,was bent on being a painter.He resigned from office and devoted himself entirely to painting at home.Several years,however,saw no progress in this regard. A painful retrospection brought him to his senses.He made up his mind to ta

26、ke up business in place of painting.It took him only a few years to become a rich businessman. Meanwhile he spent his spare time exchanging experience and skills in painting and calligraphy.His works finally won acclamation by expert painters and were on sale in art gallery and grand hotels.He had h

27、is collections published and his dream of becoming a painter came true at last.寫(xiě)作內(nèi)容請(qǐng)就以上的文章寫(xiě)一篇讀后感。1概括短文的內(nèi)容要點(diǎn)，該部分的字?jǐn)?shù)大約30詞；2就“山不過(guò)來(lái)，我就過(guò)去”為主題，發(fā)表你的看法，至少包含以下的內(nèi)容要點(diǎn)，該部分的字?jǐn)?shù)大約120詞左右。(1)根據(jù)你的生活經(jīng)歷，當(dāng)所面對(duì)的事實(shí)無(wú)法改變時(shí)，是否應(yīng)該改變自己？(2)簡(jiǎn)述一個(gè)改變自己的例子；(3)你認(rèn)為有時(shí)候改變自己，才能最終改變屬于自己的世界嗎？寫(xiě)作要求你可以使用實(shí)例或其他論述方法支持你的觀點(diǎn)，也可以參照閱讀材料的內(nèi)容，但不要抄襲閱讀材料中的句子

28、。 答案： Today I read a story about a religious master and a painter who change themselves when they face something unchangeable and then achieve an eventual change of the world around them. The stories remind me of my cousin who used to complain about English learning.He though it unnecessary to learn

29、 a foreign language and ignored it at all.As a result,he fell behind the others in his class and even failed in the exam.After realizing that it was not only a main subject but also the most widely spoken language in the world,he developed a good attitude.Thanks to his English teacher,he was well in

30、volved in English classes.Hepracticed listening and speaking English after class.What，s more,he kept an English diary,which helped him think in English.A year later,he became one of the ten top students in his class.Believe it or not,he was even rewarded in an English contest in his school.As far as I，m concerned,change your attitude when you find the environment unchangeable.Only in this way can you achieve an eventual change of the world around you.祝祝您您