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1、1Module und Variations_EModules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg, November 20012Module und Variations_EContentsPageA. Standard slides3B. Lists (1) Factors, no specific number7C. Lists (2) Factors, specific number13D. Matrix Factors, comparisons24E. Process

2、(1) Factors, steps35F.Process (2) Factors, impact49G. Process (3) Factors, interlinked67Annex: Nine key changes compared to the old standards733Module und Variations_EA. Standard slides4Module und Variations_EMethodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEdu

3、cationConsultant profile: first name, last namexxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxPosition: xxxxxxxxxxxxxxxxxxxxxxxxGermanxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxBorn: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

4、xxxxxxxxxxxxxxxxxNationality: xxxxxxxxxxxxxxxxxxxxxUpdated: mm/year5Module und Variations_EOrganizational chart6Module und Variations_EOrganizational chart (including headcount).7Module und Variations_EB. Lists (1) Factors, no specific number8Module und Variations_ELists horizontal (variations)Headi

5、ngDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails12349Module und Variations_ELists vertical (variations).123410Module und Variations_ESchedule123456789101112Month 1Month 2Month 3Activiti

6、esA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.1211Module und Variations_ESets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 5112Module und Variations_E13Module und Variations_EC.Lists (2) Factors, specific

7、number14Module und Variations_EPyramid (3 or 4 levels)15Module und Variations_EPyramid (5 levels/centered)16Module und Variations_E3 factors (interwoven).12317Module und Variations_ECommon ground18Module und Variations_E4 factors (1)19Module und Variations_E4 factors (2)20Module und Variations_E4 fa

8、ctors (3)1234Factor 1Factor 2Factor 3Factor 421Module und Variations_E4 factors (3a weighted)234Factor 1Factor 2Factor 3Factor 422Module und Variations_E4 factors (3b dynamic)1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactors23Module und Variations_E6 factors (variation)24Module und Variations_

9、ED.Matrix Factors, comparisons25Module und Variations_EMatrix/table (Horizontal/vertical comparison of data variations)123426Module und Variations_ESpecial types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 123427Module und Var

10、iations_ESpecial types of matrix pros and cons 12328Module und Variations_ESpecial types of matrix controversy123429Module und Variations_ESpecial types of matrix conflict/tension (1)30Module und Variations_ESpecial types of matrix conflict/tension (2)31Module und Variations_ESpecial types of matrix

11、 bottom up/top down (1)BOTTOM UPTOP DOWN.32Module und Variations_ESpecial types of matrix bottom up/top down (2).BOTTOMUPTOPDOWN1233Module und Variations_ESpecial types of matrix equilibrium 34Module und Variations_ESpecial types of matrix imbalance 35Module und Variations_EE.Process (1) Factors, st

12、eps36Module und Variations_EProcesses12337Module und Variations_EProcess/phases12345Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 123438Module und Variations_ECycles (1) (color presentation)39Module und Variations_ECycles (2)40Module und Variations_ESpirals (orthogonal)1241Module

13、 und Variations_EHurdles42Module und Variations_EResistance/obstacles125734643Module und Variations_EFilters12453644Module und Variations_EChange of mindset/direction123445Module und Variations_ENodes/interfaces14375689246Module und Variations_EPressure1247Module und Variations_EIncrease/decrease123

14、4567848Module und Variations_EVarious types of brackets (to be used instead of block arrows)123456789101149Module und Variations_EF.Process 2 Factors, impact50Module und Variations_EConsequences (1). . . . . . 51Module und Variations_EConsequences (1a). . . . . . 52Module und Variations_EConsequence

15、s (2)53Module und Variations_EConsequences (3).54Module und Variations_EConsequences (4).1255Module und Variations_EImpact (3 factors)QUALITYTIMECOST56Module und Variations_EImpact (4 and 6 factors)57Module und Variations_EImpact (4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the

16、4 factors58Module und Variations_EImpact (5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsFactor 159Module und Variations_EImpact (6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 660Module und Variations_EImpact (7 factors)Fa

17、ctor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 161Module und Variations_EImpact (8 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 862Module und Variations_E6success factorsImpact and result (1)63Mod

18、ule und Variations_EImpact and result (2)5success factors64Module und Variations_EVisionVision65Module und Variations_EAction/reaction66Module und Variations_EValue chainCustomerSupplierDevelopmentProductionSalesDistributionCompany67Module und Variations_EG.Process 3 Factors, interlinked68Module und

19、 Variations_EAction/reaction (1)69Module und Variations_EAction/reaction (2) (transparent color presentation)70Module und Variations_EInteraction12371Module und Variations_EJigsaw puzzle72Module und Variations_ESpiral73Module und Variations_EAnnex: Nine key changes compared to the old standards74Mod

20、ule und Variations_EDo not use block arrowsUse variations instead12341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key changes regarding lean, linear, literalDo not use shading or bordersInstead, use unframed colored shapes in shades of key blue, for emphasis onlyDo not use ovalsInstead, u

21、se AutoShapes with corners completely rounded offDo not use stickers with linesInstead, use upper case stickers (13 point), (key blue shade 1), positioned in the header areaDo not put numbers in circlesInstead, put them in squares (key blue shade 1), white lettering, boldIf boxes are used,75Module u

22、nd Variations_EThere are obvious disadvantages to positioning text behind graphicsDo not position text behind graphicsPosition text to the side of graphics insteadArrow function can be switched on and off/ positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech

23、 bubblesInstead, use AutoShapes/callouts/third row (you can use the arrow function!)Do not use big multicolored cartoons/ Clip ArtInstead, use pictograms (if not available: convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point 41234New Content design Key changes regarding lean, linear, literal