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1、會計學1外研社外研社 新職業(yè)英語新職業(yè)英語 第二版第二版 職業(yè)綜合英語職業(yè)綜合英語Unit Warming-up Look at the following logos and give the names of the countries in which the companies are headquartered.Germany_Car Companies _Germany_Republic of KoreaSupermarket Companies Mobile Phone Companies 第2頁/共88頁Warming-up List at least two companie

2、s for each type of the following products.第3頁/共88頁Warming-upWhat is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logos design is for immediate recognition. The logo is one aspect of a companyscommercial brand, or economic

3、 or academic entity, and its shapes, colors, fonts and images usually are different from others in a similar market.第4頁/共88頁Warming-upCompany introductionBavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance a

4、nd luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the worlds largest automakers.Ford Motor Company is an American multinational corporation and one of the worlds largest automakers.第5頁/共88頁W

5、arming-upMetro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of

6、large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue aft

7、er Wal-Mart.第6頁/共88頁Warming-upSamsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest personal computer manufacturer. Len

8、ovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (聽筒).Apple Inc is an American multinational corporation headquartered in Cupertino, California, that designs,develops, and sells consumer electronics, computersoftware, online services, an

9、d personal computers.第7頁/共88頁Reading ATextTask 1Task 2Business Know-how第8頁/共88頁Reading A第9頁/共88頁GoogleGoogle1 Reading A第10頁/共88頁Reading A第11頁/共88頁Reading A第12頁/共88頁Reading A第13頁/共88頁Reading A第14頁/共88頁Reading A第15頁/共88頁 Reading A第16頁/共88頁2 Reading A第17頁/共88頁3 Reading A第18頁/共88頁4 Reading A第19頁/共88頁5 R

10、eading A第20頁/共88頁6 現(xiàn)在，谷歌已成為一家經(jīng)營互聯(lián)網(wǎng)相關(guān)服務和產(chǎn)品的跨國公司，其業(yè)務包括搜索、云計算、軟件和網(wǎng)絡廣告技術(shù)，并且已成為網(wǎng)絡廣告收入方面的佼佼者。當初兩個學生的一個小點子已發(fā)展成為一家擁有十億美元資產(chǎn)的大公司，谷歌也成為全球最著名的商標之一。谷歌的發(fā)展史為當今的網(wǎng)絡企業(yè)家樹立了一個完美的典范，也提供了靈感Reading A第21頁/共88頁 closely connected with the subject you are discussing or the situation you are thinking aboutReading AWhat experie

11、nce do you have that is relevant to this position?第22頁/共88頁 After 10 years of hard work, he finally achieved success in his business. Britain has achieved the highest rate of economic growth in Europe this year.Reading A to succeed in reaching a particular goal or standard by making an effort for a

12、long time第23頁/共88頁achievement第24頁/共88頁 She appeared to be in her late thirties. They appeared not to know what was happening.Reading Ato give the impression of being or doing something第25頁/共88頁 His words fueled her anger still more. The stored oil could fuel the nation for six months.Reading A to in

13、crease something; to make something stronger; to supply something with material that can be burnt to produce heat or powerany material that produces heat or power, usually when it is burnt第26頁/共88頁 This company is among the first ones that went public in China.Reading A(of a company) to start sellin

14、g shares on the Stock Exchange第27頁/共88頁 She took an instant dislike to me. instant coffee / instant noodlesReading A happening immediately; (of food) that can be made quickly and easily第28頁/共88頁 The company has just acquired some new properties. She has acquired a good knowledge of English.Reading A

15、 to gain possession of; to gain something by ones own efforts, ability or behavior第29頁/共88頁acquisitione.g. His latest acquisition is a racehorse.第30頁/共88頁 An important feature of Van Goghs paintings is their bright colors.Reading A something important, interesting or typical of a place or thing The

16、new car features high speed and safety. to include a particular person or thing as a special feature第31頁/共88頁as well as; besidesReading AIn addition to the apples you asked for, I bought you some oranges and bananas.第32頁/共88頁 Women tend to live longer than men. When Im tired, I tend to make mistakes

17、.Reading Ato be likely to do something or to happen in a particular way because this is what often or usually happens第33頁/共88頁not to go near a particular person or placeReading AI want you to stay away from my home.第34頁/共88頁 having the usual qualities or features of a particular group or thingReadin

18、g AThis advertisement is a typical example of their marketing strategy.第35頁/共88頁 to be very good at doing somethingReading AThe school excels in sports. She has always excelled at foreign languages.第36頁/共88頁in terms offrom the point of view of; with regard to; concerninge.g. In terms of environmenta

19、l protection, this project is excellent.第37頁/共88頁an idea or invention of one person or a small group of peopleReading AThis festival was the brain child of Tony Smith.第38頁/共88頁to be suitable for a particular useReading AThe sofa will serve as a bed for a night or two.第39頁/共88頁Reading AGoogle began a

20、s Larry Pages research project.Page and Sergey set up the company and registered the .The search engine grew quickly and it began to sell advertising on the website.第40頁/共88頁 Correct the following statements according to the passage. An example has been given.Reading A1. Google is the worlds most po

21、pular website. Internet search engine 2. Google went public before it began to sell advertising on the website. after第41頁/共88頁Reading A3. Google is now a billion-dollar company and has been named to the Top 500 list of the world. 4. Googles employees work in places where typical office designs are u

22、sed. 5. Google has become the Internet leader in terms of technology. the No. 1 company to work for in the USad-based revenue on the webwhere employees are comfortable and excel at their work第42頁/共88頁Task 3 Suppose you are the PR manager of Google. Give a short presentation about the company. The fo

23、llowing are for your reference.Reading A第43頁/共88頁Business Know-howA company introduction usually contains the following information: History; Number of employees; Management structure & company culture; Products or services. 第44頁/共88頁Reading BTextTask 1Task 2第45頁/共88頁TAF Profile Reading B第46頁/共88頁 R

24、eading B第47頁/共88頁 Reading BProduction DepartmentSales & Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch & DevelopmentQuality ControlBoard of DirectorsChief Executive OfficerAdministrative Department第48頁/共88頁 Reading B第49頁/共88頁Reading B第50頁/共88頁 Reading B第51頁/共88

25、頁Reading B第52頁/共88頁Reading B第53頁/共88頁Reading B第54頁/共88頁Reading B第55頁/共88頁 Decide whether the following statements are true (T) or false (F) according to the TAF profile.Reading B( ) 1. TAFs main markets are in the American continent and Southeast Asia.( ) 2. TAF is one of the leading producers of sk

26、incare and haircare products.( ) 3. The company is working to reach more international customers.( ) 4. R&D is responsible only for developing new products.( ) 5. Administrative Department gives orders to the other departments.FTTFF第56頁/共88頁 The CEO of TAF received reports of the following incidents

27、. Help him decide which departments should be held responsible for the problems described. Reading BOne. Three engineers in R&D didnt get their wages on time. Two. Several customers complained about a bad smell from the companys haircare products. Three. There are several spelling mistakes in the ne

28、w profile on the companys website. Production Dept.Administrative Dept.Human Resources Dept.Four. Two important clients called to ask for products with new features and better designs. Sales & Marketing Dept.第57頁/共88頁Listening & SpeakingTask 1Task 2Task 3Task 4Task 5第58頁/共88頁 Listen to the conversat

29、ion between a receptionist and a visitor. Then fill in the missing information. Listening & SpeakingJODRalphSayers第59頁/共88頁 Listening & Speaking第60頁/共88頁W: Good morning. Can I help you?M: Good morning. Id like to see your general manager, Mr. Richard Sapir.W: Have you got an appointment with him?M:

30、Yes.W: Whats your name, please?M: Its Ralph Sayers.W: How do you spell it?M: My first names Ralph, R-A-L-P-H.W: And your last name?M: Sayers, thats S-A-Y-E-R-S.W: And what company are you with?M: I work for JOD Technologies. Mr. White is meeting with Mr. Brown from the Head Office. Listen to the con

31、versation and match the people below with their job titles. Listening & SpeakingMr. Brown MaryMr. WalkerSales ManagerSecretaryProduction Manager 第61頁/共88頁 Listening & Speaking第62頁/共88頁M1: Good morning, Mr. Brown. Nice to see you again.M2: Nice to see you, too, Mr. White. Your new office building is

32、really nice.M1: Thank you. So what brings you here this time?M2: Ive come to see your sales manager, Mr. Walker. Hes arranged a meeting for tomorrow. By the way, where is his office?M1: Dont worry. Come with me and Ill get someone to take you there.M2: Thatll be great.Listening & Speaking1.The man i

33、s going to have a job interview in the womans company. True False2. The man is meeting with the manager of the HR Department. True False3. The HR Department is on the 13th floor. True False4. The conversation took place in the office of the HR Department. True False Listen to the conversation and de

34、cide whether the following statements are true or false. Then write key words to support your answers. 第63頁/共88頁 Listening & Speaking第64頁/共88頁W: Good morning. How can I help you?M: Good morning. Im looking for the Human Resources Department. Im here for a job interview.W: Oh, I see. Would you please

35、 fill in our Visitors Form? Here it is.M: Sure. Thank you. Oh, I dont know who to see, so Ill just put HR here. Is that OK?W: Yes, thats fine.M: Here you are. By the way, could you please tell me where the HR Department is?W: Its on the 30th floor, the second door on your Listen to the conversation

36、and choose the best answer to each question you hear. Listening & Speaking1. A. A government office. B. A hotel. C. An insurance company. D. A travel agency.2. A. Grey. B. Green. C. Red. D. White. 3. A. The 3rd office on the right on the 5th floor. B. The 5th office on the right on the 5th floor. C.

37、 The 3rd office on the left on the 3rd floor. D. The 5th office on the left on the 3rd floor. 第65頁/共88頁 Listening & Speaking第66頁/共88頁M: Good afternoon. Green Travels. How can I help you?W: Yes. Im calling about your ad in yesterdays newspaper.M: Oh, yes. Would you like to book a holiday?W: Yes. Do y

38、ou have any interesting programs for a five-day holiday?M: How about St. Lewiss Beach? There you can swim in the sea, take a walk on the beautiful beach and lie down in the sun.W: Sounds great. But Id like to visit you first and see if I have some other choices. Could you Listen to the following spe

39、ech twice and fill in the blanks with what you hear. Listening & SpeakingLadies and gentleman: My name is David Truman and I am the _ of Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. _, let me introduce our company, SFC, to you. Simply

40、 put, SFC is one company with two lines of _power and water, and our history dates back to over 100 years ago. Today we are 第67頁/共88頁Listening & Speakingone of the 50 largest companies in the UK. More than 20,000 of our employees build and _ power and water facilities in England, Scotland and Wales.

41、 With this _ as background, now I would like to come to the topic of my speech today: What new energy technologies are there and where can they take us? 第68頁/共88頁第69頁/共88頁WritingTask 1Task 2Task 3Task 4第70頁/共88頁 Match the envelope items of an English letter with their typical positions. Writing1. th

42、e recipients address2. the senders address3. stampa.the upper right corner of the envelopeb. the upper left corner of the envelopec. the middle of the envelope第71頁/共88頁 Read Sample 1 and answer the questions below. Writing1.To which city is the letter going? _2. Who wrote this letter? _3. Who is the

43、 recipient of the letter? _4. What is the recipients address? _ _5. Whats the business title of the recipient? _6. What is the senders address? _ _第72頁/共88頁 Read Sample 2 and complete the following sentences.Writing1.“c/o” on the envelope stands for _2. _ will receive this letter.3. _ will open and

44、read this letter.“care of”Jane AshbyCraig Moor第73頁/共88頁 Write an envelope for your letter to Tom Jones, who works for Green Technologies as Sales Manager. The company is in New York, at No. 135 on West 20th Street. The zip code is 11001. WritingTom JonesSales ManagerGreen Technologies135 W 20th St.N

45、ew York, 10011U.S.A.Luo Bin31 Sichuan Rd.Beijing 100035P. R. China第74頁/共88頁Work in groups. Set up a company and design the “About Us” page for your companys website. The page should include your companys name, logo, profile, management and products. The following sample is provided for your referenc

46、e.Mini-project Work in groups; Refer to Business Know-how for company introduction; Include name, logo, profile, management, products/services, etc.; Good time management and cooperation; In-class presentation. 第75頁/共88頁Language LabTask 1Task 2Task 3Task 4Task 5第76頁/共88頁Match the words or phrases on

47、 the left with their meanings on the right. Language Lab 第77頁/共88頁Complete the following sentences with the words or phrases from Task 1. Change the form if necessary.Language Lab第78頁/共88頁Language Lab第79頁/共88頁Complete the passage with following words or phrases. Language Lab第80頁/共88頁第81頁/共88頁Rewrite the following sentences after the models. Language Lab 第82頁/共88頁Language Lab第83頁/共88頁Translate the following into English using the given words or expressions. Language Lab 第84頁/共88頁第85頁/共88頁Language Lab 第86頁/共88頁第87頁/共88頁