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1、Unit 1Unit 1AdvertisingAdvertisingModule41. advertise v. 做廣告，給登廣告advertisement n. 廣告； advertiser 廣告商2. persuade vt. 勸服 persuasion n. 勸服，說服(力) persuasive adj. 勸誘性的，花言巧語的 persuasively adv. 勸誘性地3. educate vt. 教育 education n. 教育； educator 教育者，教師 educational adj. 教育的4. complete vt. 完成 completion n. 完成 co

2、mplete / completed adj. 完整的 completely adv. 完全地，徹底地?zé)釤?點(diǎn)點(diǎn) 單單 詞詞5. satisfy vt. 滿足，使?jié)M意 satisfaction n. 滿意 satisfactory / satisfying adj. 令人滿意的； satisfied 滿意的 satisfactorily adv. 令人滿意地6. Imagine vt. 想象 imagination n. 想象 imaginative adj. 有想象力的； imaginary 假想的，虛構(gòu)的7. choose v. 選擇 choice n. 選擇 8. recommend v

3、t. 推薦，建議 recommendation n. 推薦，建議 9. design vt. 設(shè)計(jì)， 繪制 design n. 圖樣，意圖，設(shè)計(jì)圖案； designer 設(shè)計(jì)者，設(shè)計(jì)師熱熱 點(diǎn)點(diǎn) 單單 詞詞1.This hair style is already out of fashion. Those fashionableyoung men are crazy about another one a currently very popular pop singer often wears in his concerts.2.The new invention will make our

4、 life more convenient. We should thank the inventors for the huge convenience they have brought to us with their inventions.熱熱 點(diǎn)點(diǎn) 單單 詞詞3.Dont miss these smaller parts. They are the real functional parts of the machine. Without them, I mean, the machine wouldnt function.4. Employment qualifications v

5、ary from job to job. And there are various positions. You will really be amazed at the variety of the jobs there in the job fair.熱熱 點(diǎn)點(diǎn) 單單 詞詞5.She determines to devote her life to the protection of wildlife in the rainforests. There is nothing anybody can do to stop a woman of such strong determinati

6、on . In fact, Ive never seen a more determined woman than she is.6.How will a Chinese man usually react to some bad words shouted at him about his mum? In most cases, the reaction is a fist fight.熱熱 點(diǎn)點(diǎn) 單單 詞詞7.He was the first to find that man had difficulty breathing. When he rushed to him, he murmu

7、red, breathless， “Tell my wife that I miss her”8.Its believed there is no curefor cancer. Anyone who claims to be able to cure cancer is thought to be a cheat.9.It will be of great interest to study the social behavior of the people from different cultural backgrounds in this multiracial society.熱熱

8、點(diǎn)點(diǎn) 單單 詞詞 根據(jù)中文填單詞完成句子，每空一詞(記憶時(shí)，用下列橫線上的新單詞造句記憶)1. 一般來說，廣告就是廠商通過提供誘導(dǎo)性的話語和圖像來推銷自己的產(chǎn)品或服務(wù)。 Generally speaking, an advertisement is usually adopted by the producer to promote their products or services by using persuasive languages and images.熱熱 點(diǎn)點(diǎn) 單單 詞詞2.為了應(yīng)對不斷蔓延的甲型H1N1流感，中國開發(fā)新藥品的同時(shí)，也在全國范圍內(nèi)號(hào)召公眾開展一項(xiàng)防病治病的運(yùn)動(dòng)

9、。 To deal with; the spreading of A/N1N1, China is developing new drugs; and calling on the public; to start a nationwide campaign of preventing and curing diseases.熱熱 點(diǎn)點(diǎn) 單單 詞詞3. 隨著經(jīng)濟(jì)的發(fā)展，國外的各種時(shí)尚的牛仔褲在國內(nèi)也可以買到。 With the development of economy, various; kinds of fashionable jeans; in foreign countries ar

10、e available at home.4. 為了促進(jìn)產(chǎn)品的銷售，公司不斷設(shè)計(jì)和更新產(chǎn)品的包裝來吸引眼球。 In order to promote the sales of products, companies are continuously designing and updating the packaging to make their products more eyecatching.熱熱 點(diǎn)點(diǎn) 單單 詞詞5.消費(fèi)者對于產(chǎn)品質(zhì)量的任何評價(jià)，都將會(huì)反饋到生產(chǎn)者那里。這也將促使生產(chǎn)商意識(shí)到，產(chǎn)品質(zhì)量才是最重要的。 Any comments given by customers on

11、the products will be reflected to the manufacturers, which will make them be aware that the quality of products is the most important.熱熱 點(diǎn)點(diǎn) 單單 詞詞重重 點(diǎn)點(diǎn) 短短 語語根據(jù)中文寫出英文短語1. 知道，明白，意識(shí)到 be aware of2. 上的當(dāng)，對信以為真 fall for3. 欺騙，捉弄 play tricks on4. 自殺 commit suicide5. 誘使某人做某事 trick sb. into doing sth.6. 對關(guān)心 be

12、concerned with7. 組織，匯集；組成 put sth. together重重 點(diǎn)點(diǎn) 短短 語語8. 避開，不接近 keep away from9. 反復(fù)地，一遍又一遍地 over and over again10. 旨在，目的是 be meant to11. 迎合，對有吸引力 appeal to12. 目標(biāo)受眾 target audience13. 對感到厭倦 be bored with14. 高質(zhì)量的 be of high quality15. 傳達(dá) get sth. Across1. and what you are trying to get them to do. get

13、 sb. to do sth. 意為“讓某人做某事/ 使某人做某事”。2. is an organized programme of advertisements using various kinds of ads to reach 句中using為現(xiàn)在分詞，作方式狀語。v.ing作狀語的形式屬于常用重點(diǎn)句式。3. It is important to always try to appeal to the way the audience will react. it作形式主語，to do sth. 作真正主語。appeal to 意為“迎合”。重重 點(diǎn)點(diǎn) 句句 型型.同義轉(zhuǎn)換1.Some

14、 of the ads are telling the truth, while others are just telling lies. Not all ads play tricks on us though.2.Once the product goes on the market, its sales figures should be reported every day, so that the company can check the progress of their product. In order to check the progress of their prod

15、uct, the sales figures should be reported to the company once the product goes on the market.重重 點(diǎn)點(diǎn) 句句 型型3.Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. An ad campaign is a programme of advertisemen

16、ts organized; by advertisers using various kinds of ads to reach a particular audience, which is unlike a single advertisement.重重 點(diǎn)點(diǎn) 句句 型型4.A commercial advertisement is one which someone has paid for to promote a product or service. To promote a product or service, the producer has to pay for a com

17、mercial advertisement.5.PSAs are meant to teach us and help us lead better lives. PSAs are intended to improve our life qualities. 重重 點(diǎn)點(diǎn) 句句 型型.漢譯英1. 這個(gè)任務(wù)最困難也是最有意義的部分就是讓蛇聽從人的指令。(get sb. / sth.to do) The most difficult and significant part of the task is to get the snake to do what a man tells it to.重

18、重 點(diǎn)點(diǎn) 句句 型型2. 對于網(wǎng)上購物者來說，最重要的是不要被賣家提供的商品照片給騙了。( it作形式主語；fall for) For online shoppers, it is the most important not to fall for the photos of the products provided by the sellers.3. 這個(gè)專家努力想讓民眾明白自己關(guān)于公共交通的新理念，卻沒能成功。(get across; in vain) The specialist tried hard to get his new idea of public transportat

19、ion across to the people, but in vain.重重 點(diǎn)點(diǎn) 句句 型型重重 點(diǎn)點(diǎn) 單單 詞詞 1、intend vt. 想要、打算、計(jì)劃(1)intend 意為“想要，打算，計(jì)劃”時(shí)句型有： intend to do sth. / doing sth. intend sb. to do sth. intend thatclause intend (sb.) sth. (接表物的賓語或雙賓語)A drug is_intended_to_cure people of their diseases rather than kill them! 藥物是用來給人治病的，而不是

20、要他們的命！They intended taking the airport on the other side of the river. 他們打算占領(lǐng)河對岸的機(jī)場。重重 點(diǎn)點(diǎn) 單單 詞詞My father intended_me_to become a nurse. 我父親要我當(dāng)護(hù)士。Tom intended that his son should inherit his business. 湯姆有意讓兒子繼承他的生意。We intend that this reform shall be carried out this year. 我們打算讓這項(xiàng)改革今年實(shí)行。He intends yo

21、u no harm. 他并無傷害你的意思。重重 點(diǎn)點(diǎn) 單單 詞詞(2)intend vt. 表示“原意是，意指”時(shí)句型有： be intended for sb./ sth.是為某人或某目的設(shè)計(jì)的 intend sb./ sth. for sb.The fund is_intended_for emergency use only. 這項(xiàng)基金專備急用。He intends his daughter for a musician. 他要他女兒當(dāng)音樂家。The farmer intended_his_land_for his three sons. 這個(gè)農(nóng)民把地分給3個(gè)兒子。(3) intenti

22、on n. 意圖，意向重重 點(diǎn)點(diǎn) 單單 詞詞2、connect vt. 聯(lián)系，連接Can I connect my printer to your computer?我能把我的打印機(jī)和你的計(jì)算機(jī)連接起來嗎？Could you connect me with / to a number in Paris, please? I cant seem to get through.你能幫我接通一個(gè)到巴黎的電話嗎？我好像打不通。重重 點(diǎn)點(diǎn) 單單 詞詞be connected with 與聯(lián)系在一起 have sth. to do with 與有關(guān)系be related to 與有關(guān)系connection

23、 n. 連接join強(qiáng)調(diào)原來分離的事物之間的結(jié)合，通常指直接地連接。如：田與田、國與國互相連接。connect指通過某種連接物把具體事物(或人)或某種概念連接起來。有時(shí)join與connect可以替換使用。重重 點(diǎn)點(diǎn) 單單 詞詞South America is_joined_to North America. 南美洲和北美洲是連在一起的。His research work is_connected_with steel industry. 他的研究與鋼鐵工業(yè)有關(guān)。These two cases are not separate, they are connected with each oth

24、er. 這兩個(gè)案子不是獨(dú)立的，而是相互有關(guān)聯(lián)的。The two cities are connected / joined by a railway. 一條鐵路把兩個(gè)城市連接起來。 重重 點(diǎn)點(diǎn) 單單 詞詞3、 share vt. 分享Will you share your sandwich with me？ 你可以和我分享你的三明治嗎？vi. 共同承擔(dān)All the countries share in the responsibility for the financial crisis. 所有的國家都共同為金融危機(jī)負(fù)責(zé)。重重 點(diǎn)點(diǎn) 單單 詞詞n. 份額We must make sure t

25、hat everyone gets equal shares of the food.我們必須確保每個(gè)人都獲得相同份額的食物.The total bill comes to 80, so our share is 20.賬單總共是80英鎊，所以我們的份額是20英鎊。重重 點(diǎn)點(diǎn) 單單 詞詞From my perspective, a real friend is one who will always _ your sorrow and joy.A. take B. appreciateC. share D. share in D share后常接表示具體意義的名詞，而share in后常接表示

26、抽象意義的名詞。重重 點(diǎn)點(diǎn) 單單 詞詞4、 serve vt. 服務(wù)Thats the restaurant where they refused to serve Tom because he was so rude. 那個(gè)就是拒絕為湯姆提供服務(wù)的餐館，因?yàn)樗拄斄恕?vi. & vt. 提供食物；在工作Breakfast is_served in the restaurant between 7 and 9. 這個(gè)餐館在7點(diǎn)到9點(diǎn)之間提供早餐。He served_in_the_army in India for twenty years.他在印度的部隊(duì)里服役了20年。重重 點(diǎn)點(diǎn) 單單 詞

27、詞In some parts of the world, tea _ with milk and sugar.A. is serving B. is servedC. serves D. served B重重 點(diǎn)點(diǎn) 單單 詞詞5、aware 意識(shí)到 be aware of be aware thatWere you aware of the risks at the time? 你當(dāng)時(shí)意識(shí)到風(fēng)險(xiǎn)了嗎？I suddenly became_aware_of ( started to notice) him looking at me. 我突然注意到他在看著我。重重 點(diǎn)點(diǎn) 單單 詞詞I was no

28、t aware of/was unaware of his anger then. 我當(dāng)時(shí)沒有意識(shí)到他的憤怒。The headmaster didnt seem to be_aware_that there should have been so much dispute about the decision. 校長好像沒有意識(shí)到這個(gè)表決竟然有這么多分歧。重重 點(diǎn)點(diǎn) 單單 詞詞awareness n. 意識(shí)Public awareness of the problem will make politicians take it seriously.公眾對于這個(gè)問題的關(guān)注將會(huì)使政治家們認(rèn)真對待它

29、。“be + adj. + of”結(jié)構(gòu)短語常見的還有：重重 點(diǎn)點(diǎn) 單單 詞詞be afraid of 害怕 be worthy of 值得be proud of 以為驕傲 be fond of 喜歡 be short of 缺少be guilty of 犯(某種罪，過失)重重 點(diǎn)點(diǎn) 單單 詞詞6、campaignn. 運(yùn)動(dòng)Many medical workers devoted themselves to the campaign against H1N1 virus.許多醫(yī)務(wù)工作者投入到了這場抗擊甲流病毒的運(yùn)動(dòng)中.vi. 參加運(yùn)動(dòng)，作戰(zhàn)She spent her life campaigni

30、ng for equal rights for women.她畢生致力于婦女權(quán)利平等的運(yùn)動(dòng)。重重 點(diǎn)點(diǎn) 單單 詞詞7、appeal n. & v. 呼吁；懇求；訴諸，求助;吸引 appeal to sb. for sth. / to do sth. 懇求某人某事 / 做某事 appeal to sb. 吸引某人 appeal to sb.向某人申訴/上訴The United Nations appeal for a ceasefire has been ignored by both sides. 兩邊對聯(lián)合國的停火呼吁不予理會(huì)。重重 點(diǎn)點(diǎn) 單單 詞詞The idea appealed_to

31、Mary. 這個(gè)想法吸引了瑪麗。These subjects have lost their appeal_to most students. 這些科目已經(jīng)失去了許多學(xué)生的吸引力。The police are appealing to the public for information about the crime. 警方呼吁公眾提供這宗罪案的有關(guān)信息。重重 點(diǎn)點(diǎn) 單單 詞詞8、 approachvt. 向靠近，接近;探討, 分析;對付，處理 n. 靠近, 接近; 途徑,方法；通路I find him difficult to approach.我覺得他很難接近/不好說話。重重 點(diǎn)點(diǎn) 單單

32、 詞詞The time is_approaching when we must think about buying a new house. 我們要想一想買新房子的事了，時(shí)機(jī)即將來臨。All_approaches_to_the_city were blocked. 通往這座城市的所有道路都被封鎖了。The lions approach drove away the small animals. 獅子一走近，小動(dòng)物們都跑開了。重重 點(diǎn)點(diǎn) 單單 詞詞at the approach of 在快到的時(shí)候make approaches to sb. 設(shè)法接近某人, 想博得某人的好感approach s

33、b. about sth. 向某人接洽/商量/交涉某事approach to 接近, 近似, 約等于; (做某事)的方法/途徑重重 點(diǎn)點(diǎn) 單單 詞詞9、 recommendvt. 推薦，介紹recommend sth. to sb. / recommend sb. sth. 向某人推薦recommend sb. / sth. as 推薦某人 / 某物作為recommend sb. to do 推薦某人做recommend (doing) 建議做recommend (that) 建議(從句中用should+動(dòng)詞原形充當(dāng)謂語，should可省略)重重 點(diǎn)點(diǎn) 單單 詞詞Can you recomme

34、nd_me_some_new_books on this subject? 就這門學(xué)科，你能向我介紹一些新書嗎？I recommend you to comply with safety regulations. 我勸你遵守安全規(guī)定。I recommended Linda to the university as a psychology professor. 我推薦Linda到那個(gè)大學(xué)做心理學(xué)教授。重重 點(diǎn)點(diǎn) 單單 詞詞His proposal has much to recommend. 他的建議有許多可取之處。They recommended that we (should) not w

35、aste money building a factory here. 他們建議我們不要浪費(fèi)錢在這里建一家工廠。重重 點(diǎn)點(diǎn) 單單 詞詞10、commitvt. 犯(錯(cuò)誤),干(壞事);把交托給,提交,答應(yīng)負(fù)責(zé)If you commit a crime， you can never escape being punished. 你要是犯罪,就逃脫不了要受懲罰。The girl was committed to the care of her aunt. 這女孩被交給姨母照顧。重重 點(diǎn)點(diǎn) 單單 詞詞commit suicide 自殺commit oneself to 承諾，答應(yīng);專心致志于comm

36、it to memory 牢記commit a mistake 犯錯(cuò)誤重重 點(diǎn)點(diǎn) 單單 詞詞11、 imaginev. 想象，設(shè)想imagine作及物動(dòng)詞時(shí)，有以下結(jié)構(gòu)：imagine sthimagine (sb.) doingimagine + n. + to be / asimagine + that從句/wh從句She imagined herself sitting in her favorite armchair.她想象自己正坐在她最喜愛的扶手椅里。重重 點(diǎn)點(diǎn) 單單 詞詞imagination n. 想象力image n. 形象；印象beyond imagination 超乎想象h

37、ave a good/bad imagination 想象力豐富/差重重 點(diǎn)點(diǎn) 單單 詞詞It is difficult to imagine his _ the decision without any consideration.A. to accept B. acceptC. accepting D. accepted C imagine ones doing sth. 想象某人做某事。重重 點(diǎn)點(diǎn) 單單 詞詞 There is a story here in the paper about a 110yearold man. My goodness! I cant imagine _ t

38、hat old.A. to be B. to have beenC. being D. having been C imagine doing sth.。重重 點(diǎn)點(diǎn) 短短 語語 get across 使理解(某事),講清楚The young scientist tried to get his new theory across.這位年輕的科學(xué)家設(shè)法讓人們理解他的新理論。Your meaning didnt really get across.你的意思并未真正為別人理解。疑疑 難難 句句 型型 Do you think public service advertisements are helpful? 你認(rèn)為公益廣告有幫助嗎？(1)詢問對方是否同意對某件事情的觀點(diǎn)，常用Do you think (that)? 這種句型通常用Yes, I do. / No, I dont. / I dont think so.等來回答。疑疑 難難 句句 型型(2)public service advertisements are helpful 是think 的賓語從句。 Do you think young people are easily persuaded into buying new products? 你認(rèn)為年輕人很容易被說服去買新的產(chǎn)品嗎？