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1、Unit 4 Product Teaching objectives Grasp the main idea and structure of the text Listening strategy and methods。 Master the key language points and grammatical structures in the text; Conduct a series of listening， speaking and writing activities related to the theme of the unit。Teaching focuses The

2、 main idea of the reading A; Appreciate the explanatory skills demonstrated in the text; Key language points and grammatical structures in the text； Writing skills. Grammar：Subject-Verb AgreementTeaching procedureSection I Warm-up ActivitySection II Reading ASection III Reading BSection IV Listening

3、 & SpeakingSection V WritingSection VI MiniprojectSection VII Language LabSection VIII GrammarTime allotment8 periodsTeaching ProceduresSection I Warm-up Activity Task 1 Work in pairs。 Choose one product from each pair and explain why to your partner. Task 2 Work in pairs and discuss the following q

4、uestions.What factors do you need to consider before you buy a product？ Which one is the most important for you？ Why？Before you make purchase of any product, there are some factors you should consider。 Necessity: Do I really need this? Property： Do I really like this？ Am I really satisfied with the

5、quality， color， shape, packaging， etc? Price： Do I have any spare money right now? Is it a bargain or is it too much money？ Brand： What brand is the best choice for my purchase? After-sales service： Does it come with a warranty? Shipment: How can it be sent to my house？Section II Reading A Word stud

6、y (take the textbook page 36 as reference） Language points in the text and text comprehension 1. target n. an aim； objectivee.g. Ive set myself a target of saving $200 a month。v. to make something have an effect on a particular limited group or area e。g. The advertisement was designed to target a ma

7、ss audience.2. locatev. to find the exact position of somethinge。g。 We couldnt locate the source of the radio signal。3。 attemptn。 an act of trying to do somethinge.g。 He made one last attempt at the world record。v。 to try to do something that is difficult, dangerous， etc。e.g. The book attempts to ex

8、plain the origins of the war。4。 mass-produce v. to produce in large numbers using machinerye.g。 Massproduced furniture is cheaper than furniture made by hand。5. vision n。 1） imaginatione.g. Have you ever had visions of great success?2） ideae.g。 She had the same vision of him as I had。3） sighte。g。 Wi

9、th my new glasses my vision is perfect!6。 a chunk ofa large piece of something that does not have an even shape; a large part or amount of somethinge。g. 1. a chunk of cheese 2. A huge chunk of the audience got up and left before the show. 7。 brand-newa。 new and not yet usede.g。 She bought a brand-ne

10、w car for her brother as the wedding gift.8。 a pain in the necka person or thing that is very annoyinge.g。 Whats wrong with Dave？ Hes becoming a total pain in the neck。9。 enhancev. to increase or further improve the good quality， value or status of somethinge.g。 This is an opportunity to enhance the

11、 good reputation of the company.10. outweighv. to be more important or valuable than something elsee。g. The advantages of the plan far outweigh the disadvantages。11. remotea. far away from places where other people live； far away in timee.g。 1. The farmhouse is remote from any other buildings。 2. re

12、mote database/remote access/remote control12。 remote controls that look like maps of Manhattanremote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan After-reading exercisesTask 1 Tick off the jobs of industrial designers mentioned in the passage。Mak

13、ing a product attractivePromoting the sales of a productPutting a product into mass productionDrawing, sketching， doodlingFinding the shape of a product in studio materialsMaking product a pain in the neckForming， holding， carving and recarvingTask 2 Decide whether the following statements are true

14、(T） or false (F) according to the passage。 StatementsTrueFalse1. Designers mostly dream up products with the help of software.2. Designers also try to make the products attractive.3. Designers use manufacturing materials to show what a product should feel like.4。 Some products with annoying qualitie

15、s may be more useful than they ought to be.5。 Much effort will have been put into a product before it is presented to the manufacturing client. Business knowhowMaking a Catalogl A catalog usually includes a description of the goods, prices and pictures;l Select carefully the goods, the pictures and

16、the language used；l Keep it simple。 Limit the number of the pictures used；l Ensure high quality of design， photography, paper and printing。Section III Reading BReading it to get the main idea and do the exercises followed。Section IV Listening & Speaking Task 1 A salesgirl is introducing one of their

17、 printers to a customer。 Listen to the conversation and fill in the blanks with what you hear。 Task 2 A customer is asking about some furniture. Listen to the conversation and complete the table with what you hear. Task 3 Mike and Anne are discussing which gifts to give at the coming trade fair. Lis

18、ten and note the reasons for and against the gifts. Task 4 A shop assistant is presenting a new model of language translator to her customer. Listen to the conversation and choose the points the woman mentions in her description. Task 5 Listen to the passage twice and fill in the blanks with what yo

19、u hear. Section V Writing Task 1 Read the introduction on product catalogues and answer questions。 1。 What is product catalogue？ 2. What is the advantage of product catalogue？ Task 2 Read the description of the mobile phone Nokia N95 (8GB) for a catalog, and complete the following table。Section VI M

20、ini-projectWork in groups. Each group should choose one product and demonstrate to the class how to use it。 The following sample is provided for your reference。 Work in groups; Refer to the sample on P59； Good time management and cooperation; In-class presentation。 Section VII Language lab Task 1 Ma

21、tch the words or phrases on the left with their meanings on the right。 Task 2 Complete the following sentences with the words or phrases from Task 1。 Task 3 Rewrite the following sentences after the models。 Task 4 Choose the best answers to complete the following passage。 Task 5 Translate the follow

22、ing into English using the given Section VIII GrammarSubjectVerb Agreement（主謂一致）英語句子中的主謂一致是指兩者在語法形式、詞意概念和單復(fù)數(shù)關(guān)系上的一致。我們在實(shí)踐中，首先要正確理解作主語的詞（或短語）以及謂語動詞的屬性，再結(jié)合具體語境和句法知識，才不容易出錯(cuò)。主語謂語例句不定式，動名詞，從句單數(shù)To study at office is her choice。Growing flowers needs watering.The加形容詞表示一類人，如the old, the rich， the poor等復(fù)數(shù)The y

23、oung the the future.不定代詞單數(shù)Is here？Someone needs to do something。No one is more qualified to do this job than he is。Either of us speaks English.表示時(shí)間、重量、長度、數(shù)目、金額等名詞的復(fù)數(shù)（通常被看作一個(gè)整體）單數(shù)Twenty minutes isnt enough for her to finish the test.Two hundred miles is very far for a man to walk.分?jǐn)?shù)或百分比+單數(shù)名詞單數(shù)Two-thi

24、rds of the water in this village is polluted.分?jǐn)?shù)或百分比+復(fù)數(shù)名詞復(fù)數(shù)Fifteen percent of the teachers in this school are women.集體名詞, 如machinery, equipment， furniture, merchandise等單數(shù)The merchandise has arrived undamaged。All the machinery in the factory is made in China。單數(shù)主語后跟with, along with, together with, as well as, as much as, no less than, rather than, more than, like， besides， but， except, in addition to等單數(shù)No one expect two customers was with her.He， like his brothers， has a hobby of hiking.Helen， rather than her sister, is going to the party.5