訓(xùn)練3.七選五Though Thaler, a behaviorism psychologist, hasn't specifically studied the field of communication, his principle works just as well if your mission is to reach and engage your audience. “If you want to get somebody to do something, make it easy.” _1_ Here're the ways of applying Thaler's approach：Develop a single high concept to summarize your message. The idea is that to make it easy for your audience, you should distill (提煉) what you're trying to convey in a short phrase or sentence.Lead with your point. And now that you've figured out the most important message to communicate, you should make that your headline or subject line. _2_ It attracts their attention. It promises the solution to a problem.Emphasize the benefit. Answer your audience's key questions: “_3_” “What's in it for me？”Be briefer than you ever thought possible. Don't worry about the word count; just cut and cut until only the most important is left._4_ We're living in a visually mediated society, and most people would much rather watch a video or scan a photo or spend time on an infographic (信息圖) than read.Reduce friction. In communication, friction occurs when an audience member is intrigued (使著迷) by a topic, but then meets with resistance on his or her quest (追求) to engage with content. _5_Provide a clear way to learn more. Most people will want just a bite of information, but some will long for a snack. So provide an easy way to get more substance.AWhy do you think so?BHow does this affect me?CUse visuals to instantly convey your meaning.DThat's the first thing audience members notice.ESo you should lower your voice before the audience.FSo think about how to make the experience easier.GHow does this relate to improving communication?篇章導(dǎo)讀：本文是一篇說(shuō)明文。文章主要介紹了與觀眾交流溝通時(shí)的一些技巧。1G該空格前講到Thaler所提出的原理同樣適用于與觀眾的交流溝通中，空格后的句子“Here're the ways of applying Thaler's approach”表示作者下面要介紹Thaler的原理如何適用于與觀眾的交流溝通中，故空處為一個(gè)過(guò)渡句，而G項(xiàng)(這與改善交流溝通有什么關(guān)系)符合文意，所以選G項(xiàng)。2D根據(jù)該空格前的句子“And now that you've figured out the most important message to communicate, you should make that your headline or subject line.”可知，把最重要的信息置于頭條，這樣觀眾第一眼就能夠注意到，所以選D項(xiàng)。3B根據(jù)該空格前的句子“Answer your audience's key questions”以及空格后的句子可知，空處應(yīng)是問(wèn)句；又根據(jù)本段的主題句“Emphasize the benefit.”可知，應(yīng)選B項(xiàng)。4C設(shè)空處為段落的主題句。本段的關(guān)鍵信息visually mediated與C項(xiàng)中的visuals相照應(yīng)，所以選C項(xiàng)。5F本空位于句末，空格前提到與觀眾產(chǎn)生摩擦及其原因，故空處應(yīng)講如何減少與觀眾的摩擦，F(xiàn)項(xiàng)中的the experience指的就是前面提到的與觀眾產(chǎn)生摩擦。所以選F項(xiàng)。.語(yǔ)法填空China has developed a unique festival food culture throughout the years. Eating dumplings is a common folk custom for many Chinese on the day of winter solstice (冬至), especially those _1_ live in the north.When midwinter comes, vital movement begins to decline and calm down. In this period, _2_ eaten in a right amount, some nuts such as peanuts, walnuts, and chestnuts are good for one's body.People in Suzhou, Jiangsu Province, _3_ (be) accustomed to eating wontons in midwinter. According to an old story, during the midwinter feast 2,500 years ago, the King of Wu _4_ (feed) up with all kinds of costly foods and wanted to try _5_ (variety) things. Then, the beauty Xishi made wontons to honor the king's wish. He ate a lot and liked the food very much. Later, the people of Suzhou had wontons to celebrate the festival _6_ (official)In places such as Shanghai, people eat tangyuan, a kind of small dumpling ball _7_ (produce) with sticky rice flour (粉). In Yinchuan, Ningxia, people call midwinter the “Ghost Festival”. On that day, it is customary for people there to eat mutton soup and the dumplings in it. They give the midwinter soup a strange name and call it “brain”， which they usually share with their _8_ (relative)People in Taiwan keep the custom of providing ninelayer cakes _9_ their ancestors. People from the same family gather at their ancestral temples to adore their ancestors in order of their ages. After _10_ (hold) the sacrificial ceremony, there is always a grand dinner.1_2._3._4._5_6._7._8._9_10._篇章導(dǎo)讀：本文是一篇說(shuō)明文。多年來(lái)，中國(guó)形成了獨(dú)特的節(jié)日飲食文化。本文介紹了一些中國(guó)不同地方的不同節(jié)日飲食。1who考查定語(yǔ)從句的引導(dǎo)詞。此處those作先行詞，指人，后面的定語(yǔ)從句中缺少主語(yǔ)，故答案為who。2if/when考查連詞。句意：在這段時(shí)間里，如果/當(dāng)吃得適量，一些堅(jiān)果，如花生、核桃和栗子，對(duì)人的身體是有益的。故用if或when引導(dǎo)條件/時(shí)間狀語(yǔ)從句。3are考查主謂一致。陳述事實(shí)，句子用一般現(xiàn)在時(shí)，主語(yǔ)是people (集體名詞)，后面的謂語(yǔ)動(dòng)詞用復(fù)數(shù)形式，故答案為are。4was fed考查動(dòng)詞的語(yǔ)態(tài)。根據(jù)“2,500 years ago”可知句子用一般過(guò)去時(shí)，再根據(jù)“the King of Wu”和“feed”之間是被動(dòng)關(guān)系，故此處用一般過(guò)去時(shí)的被動(dòng)語(yǔ)態(tài)，主語(yǔ)是單數(shù)第三人稱，故答案為was fed。5various考查詞性轉(zhuǎn)換。此處形容詞修飾名詞，故答案為various “各種各樣的”。6officially考查詞性轉(zhuǎn)換。副詞修飾動(dòng)詞，故答案為officially。7produced考查非謂語(yǔ)動(dòng)詞。句意：在像上海這樣的地方，人們吃湯圓，這是一種用糯米粉制成的小團(tuán)子。ball與produce之間為被動(dòng)關(guān)系，故此處用過(guò)去分詞作后置定語(yǔ)，故答案為produced。8relatives考查名詞。根據(jù)句意可知此處用名詞的復(fù)數(shù)形式，故答案為relatives。9for考查介詞。provide sb. with sth./provide sth. for sb. “提供給某人某物”，故答案為for。10holding考查非謂語(yǔ)動(dòng)詞。此處after為介詞，故其后用v.ing形式，故答案為holding。.短文改錯(cuò)My classmates and I decide to do something for our coming graduation. After the heated discussion, we agreed on making a video to record their school life experiences.Material collecting took us a whole weekwe interviewed our teachers or took pictures of almost every aspect of our school life. Edit the interview videos and pictures was tough. We debated about what to put into the video. Some compromises and arguments were unavoidable, but the video turned out to be perfectly. Several days late, when the video played at the graduation ceremony, it was well received. The classmates and teachers had a great time. That surely gave us a great sense of achievements.答案：My classmates and I to do something for our coming graduation. After heated discussion, we agreed on making a video to record school life experiences.Material collecting took us a whole weekwe interviewed our teachers took pictures of almost every aspect of our school life. the interview videos and pictures was tough. We debated what to put into the video. Some compromises and arguments were unavoidable, but the video turned out to be . Several days ， when the video played at the graduation ceremony, it was well received. The classmates and teachers had a great time. That surely gave us a great sense of .書面表達(dá)假定你是李華，你的美國(guó)朋友Paul告訴你他對(duì)中國(guó)文化很感興趣，希望了解中國(guó)古典音樂(lè)。請(qǐng)你給他回復(fù)一封郵件，內(nèi)容包括：1簡(jiǎn)單介紹中國(guó)古典音樂(lè)(樂(lè)器、音樂(lè)風(fēng)格和西方音樂(lè)的不同等)；2你會(huì)送他一張二胡音樂(lè)的CD。注意：1.詞數(shù)100左右；2可以適當(dāng)增加細(xì)節(jié)，以使行文連貫；3開頭和結(jié)尾已給出，不計(jì)入總詞數(shù)。Dear Paul，How is everything going? Yours，Li Hua精彩范文Dear_Paul，How_is_everything_going? I'm so glad to know you adore Chinese culture. Without doubt, classical Chinese music is one of the typical symbols. Actually, in China, classical Chinese music is never out of date. It is often played by many gifted musicians who play traditional Chinese musical instruments like guzheng, yangqin, pipa, xiao and so on.Different from Western music, traditional Chinese melody is connected to Chinese poetry, which makes it more charming. When you listen to it, you must be personally on the scene, just like communicating with the composer. In order to let you know more about it, I will send you a CD of music played by erhu. After you experience elements from different cultures, you will know the power and the beauty of the music. Hopefully you will enjoy it!Yours，Li_Hua- 5 -