M4U1Reading導(dǎo)學(xué)案Learning aims: 1. To memorize the new words and phrases in this article.2. To get a general idea about the text.3. To become familiar with the detailed information about the text.Important points:1. How to understand the text better.2. How to help the students finish all the exercises.3. How to help the students develop their creative, comprehensive abilities.Teaching procedureStep 1 Lead in Step 2 Fast reading1) What do ads try to persuade people to do? To buy a product or service, or to believe in an idea. 2) What does PSA stand for? Public service advertisements3) What do PSAs aim to do? They aim to teach us and help us lead better lives.Step 3 Careful reading Task1 T or F1. Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newspapers and on TV.4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of PSA. T F F T F TTask2 Some questions1. Where are advertisements usually found? They are usually found in newspapers and magazine, on the Internet, radio and television.2. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 3. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996.4. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.Task3 Types of adsSimilaritiesPlaces foundMethods usedCommercial ads newspapers, magazines, the Internet, radio, television clever language attractive pictures PSAsTypes of adsDifferencesPurposesValidity（有效性）Commercial ads to promote a product or serviceThey are not altogether innocent.PSAsto educate people about health, safety or any other problem that affects public welfareThey are helpful and we can learn a lot by following the advice they give.Step 4 Reading strategy1. What is expository writing meant to do? It is meant to introduce you to basic information on a topic.2. What is its basic format? Introduction of the subject, examples and facts that develop or support the details, conclusion.Step 5 Discussion1. Do you think young people are easily persuaded by ads? Why or why not?2. What is the best PSA you have ever seen? Why do you think it is so good?Step 6 Homework1. Read the passage again and again.2. Try to keep the new words in mind.Language pointsDifficult sentences1. We are so used to them that we often do not even realize how many we see and hear in a day.Sothat引導(dǎo)結(jié)果狀語從句，意為“如此···以至于···”常用句式：so +adj./adv.+that so +adj. +a(n)+單數(shù)名詞+thatso +many/few+復(fù)數(shù)名詞+thatso +much/little+不可數(shù)名詞+thatHe runs _ _ _nobody can catch up with him. 他跑得非常快，以至于沒人能追上他。so fast thatHe had _ _ _ _ he was unfit for his job.他所受教育很少，不適合做這個(gè)工作。so little education that拓展：suchthat也可引導(dǎo)結(jié)果狀語從句。such+ a/an+ adj.+單數(shù)可數(shù)名詞+that-clausesuch +adj. +復(fù)數(shù)可數(shù)名詞+that-clausesuch +adj.+不可數(shù)名詞+that-clauseHe is _ _ _ _ _ everybody likes him.他是一個(gè)如此聰明的男孩，大家都喜歡他。such a clever boy that注意：如so+ adj./adv., such+ n. 置于句首時(shí)，主句用部分倒裝。So much did they eat that they could not move for the next hour.2. When it comes to advertisements, we must all use our intelligence and not be a slave to them.談及廣告， 我們都必須運(yùn)用自己的智慧， 不要做廣告的奴隸。句中 when it comes to . 的意思是“當(dāng)涉及到.; 當(dāng)談到.”,其中to 為介詞。_classical musical music, we first think of Beethoven or Mozart.When it comes to談到古典音樂， 我們首先想到的是貝多芬或莫扎特。 I can use a computer, but _, I know nothing.我會(huì)使用計(jì)算機(jī)，但若談到修理， 我就一竅不通。When it comes to repairing computers鞏固訓(xùn)練單詞拼寫1. Nobody could _（說服）her to change her mind.2. Under the law, everyone is considered _(清白的)until proved guilty.3. She took a long slow b_ to calm down.4. He suffered from various m_ health problems.5. The company employs20,000 people n_.6. If you want to sell your product, you must _(做廣告)it.7. Do you have any _(評(píng)論) to make about the cause of the fire?8. These are all policies to _(促進(jìn)) economic growth.9. The state is still the main provider of _(福利).10. 90% of patients can be_ of the disease.1. persuade 2. innocent 3. breath 4. mental 5. nationwide 6. advertise 7. comments 8. promote 9. welfare 10. cured 單選1.-do you think Li Ming is coming to attend the conference? - Sure. I have _her to.A. supposed B. advised C. persuaded. D. suggested2.-How is everything going on with you in Europe?-Quite well. Not so smoothly as I hoped,_A. though B. insisted C. either D. too3.-Has the doctor _ the old woman _ her illness. -No , he didnt _her.A. cured; for; treat B. cured; of; treat C. treated; for; cure D. cured; of; cure4.Many pupils cant make full use of their time,_ they realize how valuable it is.A. as if B. now that C. even though D. so that 5.The successful launch of Change 2 has _ our countrys status(地位) in the world.A. increased B. promoted C. advertised D. applied 6. It is known to us that doing eye exercises _our eyes, and that is to say, our eyes can _doing eye exercises.A. benefits; benefit from B. benefits to; benefit C. benefits from; benefit D. benefits; be benefited from7. It was _ to be an apology but it only made her angry.A. tested B. used C .meant D. insisted8. I have a really bad headache and I have to _ a doctor about my pains. A. consult B. remind C. inform D. advise9. You may _ your dictionary if you dont know the meanings of the words.A. refer B. look up C. consult D. examine10.Tom made his brother _ by _him.A. to cry; playing tricks on B. cry; playing tricks ofC. cry; playing tricks on D. to cry; playing tricks of11. Mr Brown thought it would be a good idea to have _ from his workers to improve his plan.A. summaries B. enquiries C. comments D. connections12.-Which of the two computer games did you prefer? -Actually I didnt like _.A. both of them B. either of them C. none of them D. neither of them13. As long as you work hard , you ll get _ sooner or later. A. promoting B. promoted C. to promoted. D. to be promoted14.-It is surprising to see Tom playing golf. The doctor said he would never get up. -Chinese acupuncture(針灸) has cured him _ his disease. A. off B. from C. away D. of15. Whenever it _the money I lost, my father always tell me to learn a lesson from the event and never _such a trick again!A. refers to; fall in B. comes to; fall for C. mentions; fall on D. speaks to; fall to 16. I felt _ by all the shortcomings of that new house. After all, I paid so much for it.A. cheating B. cheated C. to cheated. D. Having cheated17. I like getting up very early in summer. The morning air is so good _. A. to be breathed B. to breathe C. breathing D. being breathed18._ a more comfortable life , the poor couple worked hard and took on more part-time jobs. A. Aiming at B. Adding to C. Relating to D. Taking advantage ofCADCB ACACC CBBDB BBA 翻譯句子1. 這個(gè)節(jié)目旨在對(duì)人們進(jìn)行交通安全的教育。（be meant to）_2. 在萬圣節(jié)（Halloween）那天，孩子們可以捉弄那些拒絕給他們糖果的鄰居。(play tricks on)_3. 關(guān)于這件事，我必須和其他人商量。(consult)_4. 我們將討論運(yùn)動(dòng)會(huì)是否會(huì)將如期舉行。（用同位語從句）_5. 這部字典將對(duì)我大有益處。（be of benefit to）_6. 我們的老師已被升為校長了。（promote）_7. 他進(jìn)步得很快，老師們對(duì)他感到很滿意。（suchthat）_1. The programme is meant to educate people about traffic safety.2. On Halloween, the children can play tricks on their neighbours who refuse to give them candy.3. I must consult with others about the matter.4. Well discuss the problem whether the sports meeting will be held on time.5. This dictionary will be of great benefit to me.6. Our teacher has been promoted to headmaster.7. He has made such great progress that the teachers are pleased with him.