Keeping Advertisers Honest,Discuss,There are many advertisements around us, some are honest, while some are dishonest. Appreciate the following advertisements, tell which one you believe and which you dont.,Renew your skin in seven days!,The law. Advertising organizations. Complaints organization. The consumer.,Read the passage quickly and find out the ways to keep advertisers honest.,a. can make the company stop using the offending advertisement if a complaint about an ad is correct.,b. is also responsible for checking the product before buying.,c. can prevent advertisers doing the wrong thing.,d. make rules that are called a code of ethics for everyone in the organization to follow.,Match the two columns.,1. The law,2. Advertising organizations,3. Complaints organizations,4. The consumer,Would you complain about any of the advertisements in this passage? The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people dont wear their product, they will be a loser.,Language points,1. and so 連接并列句 Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it. 感恩節(jié)只是美國(guó)人的節(jié)日,因此英國(guó)人或者澳大利亞人都不過(guò)這個(gè)節(jié)日。,She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 對(duì)繁忙的城市生活感到厭倦, 她決定和丈夫一起到一個(gè)小鄉(xiāng)村過(guò)寒假。,2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制廣告的方法之一就是制訂法律以約束廣告商們的不法行為。,one way to is to （做某事的）方法之一就是,One way to help them is to help them learn to help themselves. 幫助他們的方式之一就是幫他們學(xué)會(huì)自助。,3. In some countries advertising alcoholic drinks or tobacco is banned altogether. 在一些國(guó)家，為酒精飲品和香煙做廣告是完全禁止的。,ban v. （尤指法律上）禁止 n. 禁令，禁止,There is a ban on smoking in this theatre. 這戲院內(nèi)不準(zhǔn)吸煙。,4. decent 指人是“誠(chéng)實(shí)的;正派的;值得尊敬的;舉止端莊的”,口語(yǔ)還表示“和藹可親的;樂(lè)于助人的”。 They are all decent, hard-working citizens. 他們都是誠(chéng)實(shí)勤勞的市民。,He is always dressed in decent clothes. 他總是穿著體面的衣服。 decent 指行為是“合宜的;得體的;合乎道德規(guī)范的”。 It is a decent film, without crime or violence. 那是一部合乎規(guī)范的電影, 沒(méi)有犯罪和暴力鏡頭。,5. make sure “確保;確定;證實(shí)”, 后面一般接從句。 He looked back to make sure no one was following. 他回頭看了看,以證實(shí)沒(méi)有人跟蹤。 I did it to make sure you noticed. 我這么做是為了確保你注意到了。,Ask for receipt and make sure you get it. 要一張收據(jù),而且一定要確保你拿到收據(jù)。,6. Even though there are laws and advertisers code of conduct, some bad ads do get made. do 經(jīng)常用于肯定句和祈使句中, 表示強(qiáng)調(diào)。 Please! Do be quiet a moment. 請(qǐng)務(wù)必安靜一下。,He did tell me that but he is denying it now. 他的確跟我這樣說(shuō)的, 但現(xiàn)在又否認(rèn)了。,At a conference yesterday a _ for the Health Department, Mr Dennis Hall, _ the audience that the government would soon be passing laws to make all _ advertising illegal. He said that some cigarette advertisements were not aimed at,Exercise 1 on P85,spokesman,informed,tobacco,_ audiences but instead _ at children. He said the public could no longer _ on the _ of people in advertising companies to do the right thing. “The only way to stop children taking up smoking is to _ cigarette advertising altogether and to _ our young people about the dangers,mature,targeted,rely,conscience,ban,educate,of cigarette smoke,” Mr Hall said. “The government will also _ a committee to decide on suitable punishments for any tobacco _ that breaks the ban. We have already set up a _ to pay the committee for their work and will now search for _ people to serve on the committee.,appoint,corporation,budget,worthy,我沒(méi)法將我所有想帶的衣服都裝進(jìn)手提箱。(fit into) I couldnt fit all the clothes I wanted to take into my suitcase.,Translation. (Exercise 2 on P85),2. 自從我在那位女主人的晚宴上打碎了一個(gè)昂貴的盤子后, 她就再也沒(méi)給我發(fā)過(guò)邀請(qǐng)信。( hostess; invitation) After I broke an expensive plate at her dinner party, the hostess never sent another invitation.,3. 找接線員請(qǐng)撥9。(dial) To contact the operator, please dial nine. 4. 我的衣櫥里有很多上班穿的衣服,但是很少休閑裝。( casual; garment) I have many garments in my wardrobe that I can wear to work, but few casual clothes.,5. 我非常愛(ài)我的狗,所以我并不在乎它摔斷腿帶來(lái)的醫(yī)療開(kāi)支。(expense) I am very attached to my dog so I didnt mind the medical expenses involved when he/ she/ it broke his/ her/ its leg.,6. 當(dāng)我們聽(tīng)說(shuō)他被指控犯有故意殺人罪時(shí),我們都不敢相信自己的耳朵。(murder) When we heard that he was accused of murder, we couldnt believe our ears. 7. 警察在市里所有的電臺(tái)廣播說(shuō)明了那個(gè)走失的孩子的模樣。(broadcast) The police broadcast a description of the missing child on all the citys radio stations.,8. 那家航空肥公司收了我額外的超重行李費(fèi)。(overweight) The airline charged me extra for the overweight suitcase. 9. 需要我把你的電視調(diào)到新的頻道嗎？(tune) Would you like me to tune your television to the new channel?,Exercise 3 on P85,actress,appointed,chairperson,advocating,ban,2. Although Mr Black received an _ to the party, he was unable to go because he had an _ that day in another city. However, he told the hostess that he hoped to be_ to her next party.,invitation,appointment,invited,3. The_ has made several _ errors in copying the document.,4. Susan has just had an _on her throat and has come through it all right. She is expected to return to her job as an_ in a telecom company in weeks time.,typist,typing,operation,operator,alcoholic,5. It is against the law to serve _ drinks to teenagers.,