牛津高中英語,(模塊四 ·高一下學(xué)期),Advance with English,Reading,Unit,1,Advertising,Unit 1,課件描述：,本堂課是以聽、說、讀為主的閱讀課。本篇閱讀材料是一位中學(xué)生根據(jù)研究性活動(dòng)寫成的一篇說明文。學(xué)生應(yīng)在閱讀本文的基礎(chǔ)上掌握說明文的閱讀策略，了解說明文由三大部分組成。即：導(dǎo)入主題，支撐主題的細(xì)節(jié)材料和結(jié)論。,Advertisements,Lead-in:,Water protection,Sales of Coco Cola,learn more about ads,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,Words-matching,1. persuade 2. welfare 3. skilful 4. cure 5. mental 6. trick 7. motto 8. intelligence,a the ability to learn, understand and think about sth. b. good at doing sth., especially sth. that needs ability or training c. the general health, happiness and safety of a person or a group d. make an illness or problem go away e. a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thoughts and the mind g. sth. done to fool someone else, or as a joke h. make someone do sth. by giving them good reasons,h,c,d,f,e,a,Before reading,b,g,Fast-reading,1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do?,To buy a product or service or believe in an idea.,Public service advertisements.,To educate people about health, safety or any other issue which affects public welfare.,Main idea of each paragraph,Para.1 Para.2 Para.3 Para.4 Para.5 Para.6,Brief introduction of ads,What is an ad?,Untrue claims about products,How to identify(辨別) an ad?,Public service ads,The advice on ads,Detailed Reading,1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,Further Reading,not always,not only,PSAs,Whats the similarities and difference between commercial advertisements and public service advertisements?,Post-reading (Consolidation),similarities,billboards, newspapers, magazines, the Internet, radio, television,use attractive and original images and creative language,differences,to promote a product or service,to educate people,charged,free of charge,no,yes,commercials,Advertisements,PSAs,promote,charged,tricks,examples,educate,free of charge,believable,radio, TV, images, language,Reading strategy:,reading expository writing,（說明文）,introduction of subject,supporting details,conclusion,a subject,Homework:,1. Finish the article on Page 95. 2. List the difficult language points on your notebook. 3. Retell the article about advertisement .,