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牛津高中英語,,(模塊四 ·高一下學(xué)期),Advance with English,Task,Unit,1,Writing an advertisement,Unit 1,課件描述：,這一板塊的設(shè)計是對學(xué)生進行聽說讀寫技能的訓(xùn)練，而聽說讀寫的內(nèi)容都圍繞本單元主題“廣告”展開。本部分包括的一系列活動為學(xué)生提供了鍛煉聽說讀寫能力的機會。,dvertising,A,Unit 1,Task 1 Writing an advertisement,Brain-storming,As we know , information, attractive pictures and exciting languages play a very important part in an advertisement. How can we gain enough information before writing an ad?,Skills building 1: Listening for statistics and descriptions,How to read these statistics: *Fractions: 1/5(one fifth) 2/3(two thirds) ?(three quarters) 2 ?(two and one half) How to read: 2/5 _________ 4 ? ___________,two fifths,four and three quarters,How to read these statistics:,*decimals: 0.3(zero/nought point three), 6.79(six point seven nine) How to read: 0.9 ____________________ 2.15________________ *percentages 63%(sixty-three per cent) 45.72%(forty-five point seven two per cent) How to read 27.35%_____________________________,zero/nought point nine,two point one five,twenty-seven point three five per cent,When listening, we should care about:,An increase,an increase of,go up by,increase/rise by,two times as many,A decrease,a decrease of,decrease/fall by,no change,no change,remain/stay the same,,,,,,,,,,Notice:,When listening, we should also pay attention to:,a range: vary between* and */from * to *,Notice:,an average: average price/number …,When listening, don’t forget:,a limit,maximum,peaked at,fall to lowest level,drop to lowest point,,Notice:,Listening practice: Page 12,1. Membership-two years ago: __________; last year___________ 2. Market share- last year :___________; this year_______________ 3. Percentage of students who ate lunch in the dining hall last year:__________; in three years_________,1,200,1,300,85%,65%,50%-60%,75.5%,Listening practice: Page 12,4. Students from our school continuing their education: last year-at local universities: _______ studying abroad: _________ this year-at local universities: _______ studying abroad: _________ 5. Last year: 5,000 museum visitors; out of them: 1,000 young people This year: _________museum visitors; out of them : ___________ young people,23.4%,11.5%,24.5%,13.6%,9,000,3,000,Step One: completing a bar chart,Discussion,Discuss in pairs about the note at P14 and fill in the subject.,Homework,Review what we have learned in this section. Make good preparations for the second part of Task.,