牛津高中英語(yǔ),(模塊四 ·高一下學(xué)期),Advance with English,Reading,Unit,1,Advertisements,Unit 1,課件描述：,本堂課是閱讀課的第二課時(shí)。 以操練文章中的主要語(yǔ)言點(diǎn)為主， 重點(diǎn)是習(xí)慣用語(yǔ)和固定搭配，在句子層面讓學(xué)生當(dāng)堂操練語(yǔ)言點(diǎn)，為綜合運(yùn)用英語(yǔ)打下基礎(chǔ)。,dvertising,A,Unit 1,Reading 2,Language items,Revision (Fill in the blanks),Advertisements have become a part of our life. There are two main t_ of advertisements. One is called c _ advertisements, which are m_ to p _ a product or s _ .But they dont tell people the c _ truth. Another one is called PSAs, which are often placed for f_. They d_ with many s_ problems, which often affect public w_.,romote,omplete,ree,eal,elfare,ervice,ypes,ommercial,eant,ocial,Language focus,be used to do research on play tricks on share with encourage sb. to do sth. believe in lie for free protect from be aware of fall for,1. We are so used to them be used to do / doing sth. get accustomed to used tohappened in the past e.g. I am not quite used to living here/city life. I used to live in Nanjing. Ex: The new machine _production. However I_it. is used to increase; am not used to controlling is used to increasing; dont used to control used to increase; dont used to control used to increasing; am not used to control,A,2. I did some research on to share with you.,research: 1) n. do/conduct research on: 我正在做關(guān)于廣告的研究。 2) V. to study 商人研究市場(chǎng)很重要。,I am conducting research on advertisements.,Its important for a businessman to research the market.,share with: use sth. together with e.g. Id like to share my book with you. Practice She _ my troubles as well as my joys. A. shares with B. shares (in),B,3. or to believe in an idea,believe in: to have firm faith in Many people dont believe in God. Practice: believe/believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.,believe in,believe,4. PSAs are run for free ,for free: free of charge/without payment You can take the ticket for free. 每個(gè)孩子都會(huì)得到一本免費(fèi)的書(shū)。,Every child will get a book for free.,5. There are laws to protect people from ,Protect from keep sb./sth. safe from We should protect the earth from pollution. 人們通常戴太陽(yáng)鏡以妨眼睛被太陽(yáng)灼傷。 More similar phrases:,People usually wear sunglasses to protect their eyes from being burned by the sunlight.,6. we still must be aware of the skilful methods ,be aware of: realizing sth. that exists Are you aware of the importance of learning a foreign language? 你知道是什么時(shí)候了么？ be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸煙有害健康。,Are you aware of the time?,Im well aware that smoking is bad for our health.,7. Even if an ad does not lie ,lie: lied(pt,pp),lying(pres p) vt.說(shuō)謊 to sb. about sth. She was lying! She lied to me about her age! lie: lay(pt) lain(pp) lying(pres p) vi.平躺 He has lain in bed since this morning. lay: laid(pt,pp) laying(pres p) vt. 放置 He laid his hand on my shoulder.,Practice He _ the book on the desk and told me that he had _in bed for the whole morning. But I knew that he was _ to me.,laid,lain,lying,8. We must not fall for this kind ,fall for sth.: to be tricked You should be clever enough not to fail for his tricks. 他說(shuō)他是學(xué)生,我信以為真。 fall for sb.: be attracted to sb. They met, fell for each other and got married six weeks later.,He said that he was a student and I fell for it.,More phrases about fall fall down: The plan fell down because it proved to be too expensive.,fail,fall into sth: You can not fall into the bad habitsmoking a lot.,develop sth.,fall off: The production has fallen off since last month.,decrease,fall to doing sth: They fell to thinking about what had happened to them.,begin to do sth.,9. Not all ads play tricks on us though.,play tricks on: play a joke on Children, as well as adults, usually play tricks on each other on Halloween. 老師要求我們不要再捉弄對(duì)方了。,The teacher asked us not to play tricks on each other any more.,trick: v. trick sb. into doing sth. She tricked him into giving her all his money.,10. There are also PSAs that encourage people to support ,encourage sb. to do sth. Dont encourage bad habits in a child. 老師鼓勵(lì)她看英文電影。,The teacher encouraged her to watch English films.,Consolidation:,1. You should _ your books_ your desk-mate. 2. I _ getting up early in the morning. 3. I will never _ the words of door-to-door salesman.,share,with,am used to,fall for,be used to do research on play tricks on share with encourage believe in lie for free protect from intend to be aware of connect with fall for,4. I never _ God. 5. She _ the danger around her. 6. You will get a book _. 7. The teacher asked us to _ environment protection. 8. The special clothes will _ you _ being attacked by wild animals.,be used to do research on play tricks on share with encourage believe in lie for free protect from be aware of fall for,believe in,is aware of,for free,do research on,protect,from,9. You are actually _ her laziness if you do everything for her. 10. She _ to us about what she did just now. 11. Dont _ me! I am angry!,be used to do research on play tricks on share with encourage believe in lie for free protect from be aware of fall for,encouraging,lied,play tricks on,Consolidation We _ them that we often do not even realize how frequently we come across ads in a day. 2. After I _ on advertisements, I have some very important information to _ you. 3. Ads use persuasive language and exciting images to _ buy a product or service. 4. Commercial ads are charged while PSAs are _. 5. However, we must _ the methods used in advertisements to try and sell us things. 6. Not all ads _ on us though. 7. Thank you for offering me such useful advice and I_ it. 8. Many advertiser try to _ buying a product or a service.,are so used to,do some research,share with,encourage people to,for free,be aware of,play tricks on,am quite satisfied with,trick customers into,Homework:,1. Finish A1 and A2 on Page 90. 2. Write a short passage with the phrases we learnt in this lesson.,