Unit 7 Contents Listening total Reading Aoverall The overall result is an increase in population.Tran: 繪 完 畫(huà) 后 ， 她 退 后 一 步 仔 細(xì) 欣 賞 整 體 效 果 。 a. clearly seen, heard, understood, etc.; noticeable Reading Adistinct There was a distinct smell of burning. His voice was quiet but every word was distinct.Tran: 你 的 英 語(yǔ) 口 語(yǔ) 進(jìn) 步 明 顯 。 v. to combine things in order to make them more effective or easier to deal with; to strengthen the position of power or success that someone hasReading Aconsolidate The company ha consolidated its position as thecountrys leading gas supplier.Tran: 最 近 幾 家 本 地 企 業(yè) 合 并 組 成 了 一 家 大 公 司 。 v. to do what someone has agreed to do, often by making a payment Reading Ahonor The bank has refused to honor his check. 請(qǐng) 遵 守 合 同 ， 工 作 到 該 項(xiàng) 目 結(jié) 束 為 止 。 n. the ability or qualities necessary to do something Reading AcapabilityAnimals in the zoo have lost the capability to catch/of catching food for themselves. 她 沒(méi) 有 能 力 組 織 好 整 個(gè) 部 門(mén) 。 a. that can be used, seen, obtained, etc. Reading Aaccessible There is a collection of books recently made accessible to the public. 只 有 坐 船 才 能 到 那 座 島 上 。 v. to provide what is desired or needed Reading AcaterThey only publish novels which cater to the mass market. 她 拒 絕 了 他 的 無(wú) 理 要 求 。 n. secret information that is collected Reading Aintelligence According to our intelligence, further attacks were planned. 將 軍 有 敵 軍 的 秘 密 情 報(bào) 。 v. to make something easier to do or understand Reading Asimplify Try to simplify our explanation for the children. 該 申 請(qǐng) 表 格 已 經(jīng) 簡(jiǎn) 化 了 。 n. the act of collecting useful information about something or someone so that you can give a description of them. Reading Aprofiling Criminal profiling consists of analyzing a crime scene and using the information to determine the identity of the perpetrator (犯 罪 者 ). 什 么 才 是 人 格 潛 質(zhì) 分 析 ？ (personality profiling- competency profiling ) to be able to be explained by a single important point Reading Acome down to What it comes down to is a choice between cutting wages or reducing the number of staff. 總 之 ， 要 么 給 我 加 錢(qián) ， 要 么 我 走 人 。 A-Task-1 Reading A Task 1 Put the following statements into the right order according to the passage. A. A cross-channel strategy helps retailers open up sales opportunities and improve customer satisfaction. B. E-commerce platforms will play a more important role in the business world. C. E-commerce platforms hold a strategic advantage in business data collection. D. E-commerce platforms help retailers promote green business practices and cut costs. E. Online retailers could cater to all customers through automated online platforms. F. Online sales continue to grow during the economic crisis. G. Multi-channel e-commerce platforms account for the online sales growth. F G A E D C -B A-Task-2-1 Reading A Task 2 Answer the following questions according to the passage.1 . Why is online retail continuing to grow fast while overall retail numbers drop?2 . An e-commerce platform is simply a new sales channel, isnt it?3 . What can an automated online platform do for retailers and customers? A-Task 2-2 Reading A 4 . How can an e-commerce platform help retailers to save costs?5 . In terms of business intelligence, what gives e-commerce platforms a strategic advantage over in-store retail? Business Know-howCreating an Effective Trade Show Display Remember that less is more. Keep the images and messages simple, and layouts clean; Select your trade show graphics carefully. If possible, select simple single images; Create a simple and easy-to-remember headline. Choose a simple and easy-to-read typeface; Be careful when writing your description. Make each word count. Use bullet points and dont get too technical; Make the company name prominent, in the header where visitors will expect to find it; Feature your website address. Reading BRea ing BTextTask 1Task 2 Task 3 A Sales LetterReading B Reading B Reading B Reading B Reading B 杰 克 遜 懷 特 銷(xiāo) 售 經(jīng) 理 兄 弟 輪 胎 有 限 公 司 榆 橡 大 街 加 利 福 尼 亞 州 貝 克 斯 菲 爾 德 市 2010年 10月 9日本 杰 明 伍 德經(jīng) 理汽 車(chē) 用 品 與 配 件 部東 部 超 市 集 團(tuán)主 大 街 14號(hào)加 利 福 尼 亞 州 貝 克 斯 菲 爾 德 市 親 愛(ài) 的 伍 德 先 生 ： 我 們 都 知 道 羅 伊 牌 實(shí) 心 輪 胎 可 以 解 決 許 多 輪 胎 方 面 的 問(wèn) 題 ， 是 每 個(gè) 車(chē)主 的 夢(mèng) 想 之 胎 。 這 一 點(diǎn) 也 為 世 界 各 地 的 報(bào) 道 所 證 實(shí) 。 Reading B Reading B Reading B 杰 克 遜 懷 特 Task 1 A successful sales letter usually follows four steps. Read the letter again and match the steps with the four paragraphs in the body of the letter.Reading BA. Motivating the readers actionB. Arousing the readers interestC. Getting the readers attentionD. Providing the readers benefitsC BD A B-TaskTask 2 Try to rewrite the following sentences in a more appealing and persuasive way. Reading B1.You will be interested in our new toothbrush. Would you like to know which toothbrush most dentists use?2. Our new digital camera, SHINNING X5, is useful. Heres a digital camera SHINNING which will revolutionize the way you take photos.3. The MacroPrinter 3000 is better than other printers in the same price range. Macroprinter 3000: Well above the competition! 4. The Super sports T-shirts are comfortable. The Super sports T-shirts so comfortable you wont know youre wearing them. 5. The CDBurnerXP is reliable. Scientific test shows that CDBurnerXP is up to twice as reliable as other leading brands. a. Why wait? Come and buy the machine, right now. Each days delay costs you money.b. In addition, within one year of your purchase of the air conditioner, we will take care of fixing, repairing, or even replacing it if there isanything wrong.c. And if you would like to spread the cost, you have three years to pay up.d. The price of the air conditioner is very competitive, five percent lower than that of similar products in the market.e. Tests in over 100 business offices have proved that Luck air conditioners can do this.f. As the increased staff efficiency means greater profits for your business organization, the Luck air conditioner will consequently pay for itself within a limited period of time.g. How would you like to increase the efficiency of your office staff by ten percent this summer? B-TaskTask 3 Rearrange the following sentences in an appropriate order to form the body of a four-paragraph sales letter.Reading B B-Reading BHow would you like to increase the efficiency of your office staff by ten percent this summer?Tests in over 100 business offices have proved that Luck air conditioners can do this. As the increased staff efficiency means greater profits for your business organization, the Luck air conditioner will consequently pay for itself within a limited period of time.The price of the air conditioner is very competitive, five percent lower than that of similar products in the market. And if you would like to spread the cost, you have three years to pay up. In addition, within one year of your purchase of the air conditioning, we will take care of fixing, repairing, or even replacing it if there is anything wrong. Why wait? Come and buy the machine, right now. Each days delay costs you money. ListeningListening & SpeakingTask 1Task 2Task 3Task 4 Task 5 L-Task 1-1 Task 1 Pamela Fischer, an American importer, talks with a Chinese salesman at a trade show. Listen to the conversation and fill in the blanks with what you hear.Listening & SpeakingM: Good morning. May I help you?W: I wonder if you can give me more information about this product youre showing. M: Id be glad to help. Would you like a packet of _?W: Thank you. M: Well, its called the Pocket Reader. Would you like _? W: All right.our promotional materials a quick demonstration to see how it works L-Task 1-2M: Now, first I press this little button to switch it on and then I move it across the paragraph like this and you can read the sentences Ive scanned here in the little window. W: Its impressive. _M: What theyll most appreciate is that it can be used anywhere and it is easy to use.W: How long will it take you to make shipment if I place an order? M: _ and we could ship your order within one week. W: Great. Are all the components made here in China?M: Yes, _ , but only in China. These computers are made here. May I ask what company you work for?W: I represent Focus Electronics. Were a high-volume, discount mail order house(郵 購(gòu) 商 號(hào) ) Listening & Speaking We have large stocks in our warehouse This is the kind of thing my customers might go for. we do some subcontracting L-Task 2 Task 2 Alan Lawson, whose company intends to take part in a trade show, is making an inquiry with the trade show organizer about stand booking. Listen to the conversation and complete the following note.Listening & Speaking About Stand Booking 1 . ( ) entails a discount. 2 . Decide the ( ) of stand(s) and check the budget . 3 . Booth ( ): high exposure and check the nearby stands. 4 . Sign and return the contract with deposit for ( ) of stand choice. Early bookingsize/spacelocation confirmation L-2-Script2 Listening & Speaking M: Nice to meet you. May I inquire something about stand booking? W: Certainly. Anything you would like to know. The first advice I need to give to you is to book your stand early. Youll have a better choice of stands and may be entitled to an early booking discount.M: Oh, that is good to know. Early booking entails a discount. Then what else do I need to prepare in advance? W: You need to establish how much space you ideally require to display your products and then check whether this fits within your budget. 1 . A. Because it creates awareness. B. Because it decreases traffic. C. Because it saves money. D. Because it reduces workload.2 . A. Use an individuals name on the envelope. B. Use an individuals name on the enclosed letter. C. Add a brief handwritten note at the bottom of the letter. D. Follow the mail with a phone call.3 . A. Company name and phone number. B. Company name and brief introduction. C. Company name and booth number. D. Booth size and booth number. L-Task 3 Task 3 Mike Byron is discussing pre-show promotion with Ms. Winn. Listen to the conversation and choose the best answer to each question you hear.Listening & Speaking L-3-Script3 Listening & Speaking M: You told me that direct mail can be a powerful promotion. W: Yes, direct mail builds booth traffic, generates sales leads and creates awareness. M: But the clients will receive so many invitations before the show. How can I make mine different from the others?W: Get personal. Always use an individuals name on the envelope and enclosed letter. Another technique is for you to add a brief handwritten note at the bottom of the letter. This adds a personal touch to the communication. M: Good idea. Someone suggested I include an Company ProfileName: _ Umbrella Co. Ltd.History: founded in _Scale: _ sales branches, ten offices, _ solely owned plantsPriority: product _Production Capacity: _ umbrellas a yearReputation: products _ in the market, leading market positionMain markets: US, Canada, _ and Japan L-Task 4Task 4 Denise Morgan is visiting a booth at a trade show and asking about the exhibitors information. Complete the following company profile with what you hear.Listening & Speaking L-4-Script4 Listening & Speaking M: Madam, you seem to be quite interested in our products. W: Yes, the folding umbrellas look beautiful. M: Our umbrellas are light, UV-resistant and it sheds water and dries quickly.W: Whats the name of your company? Can you tell me some information about your company?M: Yes, of course. Our company is Rainbow Umbrella Co. Ltd. It was founded in 1990 and now has four sales branches and ten offices throughout the country. We specialize in designing and manufacturing umbrellas. Quality is our top priority. Our products have been well L-Task 5-1 Task 5 Listen to the passage twice and fill in the blanks with what you hear. Listening & Speaking According to the Center for Exhibit Industry Research, the majority of trade fair attendees are decision makers or influencers who plan to make a purchase. Following are the guidelines to help make sure one is ready to _. Avoid soft sells and be engaging: Trade fairs require a hard-sell approach. When attendees show interest in your booth, approach them immediately. Present your professionalism and willingness to help and avoid greetings like “Can I help you”. Instead, _“What information can I tell you about our new heating system?” Watch your manners: Dont sit down. Dont eat, drink, or smoke at the booth. Never leave your booth unattended. Dont spend time chatting with colleagues instead of _. L-Task 5-2 Qualify prospects quickly: The first thing you should do once you meet someone new is to find out who they are and where theyre located. You can find this information out by requesting _. Ask lots of questions: Engage a prospect by asking open-ended questionsones that require more than a yes or no answer. This will help you determine their needs and interests. Keep good records: Write down all the relevant information about a prospect on a “l(fā)ead card” which contains his or her needs, interests, _. Use this card for your post-show follow-up when you return to the office. Listening & Speaking WritingWritingTask 1 Task 2 Task 3 W-Task-1WritingTask 1 Look at the following advertisements and discuss the questions below with your partner. WritingWhat does each advertisement sell? WritingWhat is the slogan used in each advertisement? WritingTask 2 Translate the following advertisements slogans into Chinese.1 . Time always follows me.2 . Good to the last drop.3 . A diamond lasts forever.4 . Start ahead. W-Task Writing5 . Lets make things better.6 . Melt in your mouth, not in your hand7 . Fresh-up with Seven-up.8 . Focus on life. WritingWork with your partner and design an advertisement slogan for one of the following products or any other product you like.Task 3 MiniMini-projectWork in groups. Discuss with your partners to choose a product. Decide on any two of the following advertising media and draft two advertisements for your product. Then demonstrate your ads to the class. Language LabLanguage LabTask 1Task 2Task 3Task 4 Task 5 1Language LabTask 1 Match the words on the left with their meanings on the right. LL-Task 2-1Langu ge Lab Task 2 Complete the following sentences with the words from Task 1. Change the form if necessary. 1 . The social and economic _ of women is still low in this country.2 . I have _ a copy of my rsum with additional information about my qualifications.3 . In addition to _ performance, we specifically investigated a secretarys communication skills.4 . There was a(n) _ smell of soap in the bathroom.5 . The new mobile _ lets consumers order products or services using their phones or personal digital assistants. LL-Task 2-2Langu ge Lab 6 . The school can _ for up to 8 5 0 pupils aged between 1 1 and 1 8 .7 . The bank plans to use the new _ to upgrade its electronic ordering system.8 . The company is planning to _ its business activities at a new site in Beijing.9 . The bank is very _ about lending money to the real estate industry.1 0 . Everything will _ depend on what is said at the meeting next week. 3Language Lab Task 3 Complete the sentences with the following phrases. Change the form if necessary. in the midst of at ones convenience rely on come down to speak for itself1 . The goods will be delivered to your house any time _.2 . It is commonly agreed that a good design should _ .3 . Eventually our choice of hotel will _ how much we can afford.4 . Im afraid Im too busyIm _ writing up a report.5 . The organization encourages members to meet on a regular basis, _ providing them with financial support. 4-1Language Lab Task 4 Rewrite the following sentences after the models. : When we take cautious consumer spending and tight credit into account, why is online retail continuing to grow fast while overall retail numbers drop? Given cautious consumer spending and tight credit, why is online retail continuing to grow fast while overall retail numbers drop?1 . When we think about his age, hes a remarkably fast runner.2 . Considering the condition of the engine, it is a wonder that it even starts. 3 . When we consider that hes had six months to do this, he hasnt made much progress. LL-Task Langu ge Lab 1 . He drives a truck and earns his living. The factory used the new equipment and succeeded in increasing production. 3 . They adopted a different approach and managed to solve the problem. LL-Task Langu ge Lab Task 5 Translate the following into English using the given words or phrases. LL-Task 5-2Langu ge Lab Entertainment Entertainment Are you going to Scarborough fair? Parsley, sage, rosemary and thyme Remember me to one who lives there She once was a true love of mine Tell her to make me a cambric shirt (On the side of a hill in the deep forest green) Parsley, sage, rosemary and thyme (Tracing of sparrow on snow crested brown) Without no seams nor needlework (Blankets and bedclothes a child of the mountain) BackgroundScarborough Fair comes from an English folk song from the 1 6 th century, which is about unrequited love. A young man requests impossible tasks from his lover, saying that if she can perform them, he will take her back. In return, she requests impossible things of him, saying she will perform her tasks when he performs his. Paul Simon learned the song in 1 9 6 5 . Art Garfunkel adapted the arrangement, integrating elements of another song Paul Simon had written called The Side of a Hill, and the pair added some anti-war lyrics. The singing duo of Simon and Garfunkel made the song famous in the 1 9 6 0 s, which was then included in the movie The Graduate. Entertainment Thank You!Thank ou!