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How advertising works,Enjoy an ad.,Skim the text and predict the content.,Skimming,Listen and pay attention to the following words.,Who…? Why…? Where…? How…?,Choose the correct answers.,1. Who advertises?( ) A. business B. individuals C. organisations D. associations 2. Why do they advertise?( ) A. to inform the public B. to sell their goods C. to educate the bad guys D. to fool people,A.B.C.D,A.B,,3. Where do they advertise?( ) A. on buses B. on the radio C. on the Internet D. on billboards E. on our textbook F. on our clothes 4. How do they make effective ads?( ) A. identify their target B. appeal to their target C. use a cheap medium D. use visual medium,,A.B.C.D.F,A.B,,Divide the text into four parts.,Part I. (para ) Part II. (para ) Part III. (para ) Part IV. (para ),,Introduction,What is an ad?,How do advertisers make effective ads?,How effective are ads?,1,2,3-7,8-9,,1. We are exposed to ads only in the public places. 2. Understanding how advertising works can help us earn a lot of money.,True or false.,F,F,,3. An advertisement is a message or announcement that intends to inform or cheat people. 4. Advertisers include business, individuals, organizations and associations.,T,F,5. Advertisers make ads effective by identifying the target only.,6.Using a suitable media plays an important part in ads.,F,T,7. An effective advertisement is likely to make people buy the products that they have no use for.,F,Comprehending,Water A. What is the most common name for H2O? Water.,B. What is the purpose of this advertisement? Encourage people to use water wisely and to save it.,A. What group of people is the advertisement made for? Young people who like sports and the latest fashions.,,,2. Super Shooze,B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular.,C. Do you think the message is true? No, because just wearing a certain brand of shoes won’t make you excited, popular or have fun.,Why are the first two lines written bigger than the rest ? It can draw people’s attention.,3. Refresh water,B. Does it mean the advertiser will lose money if you buy two bottles with two bottles free ?,No, they will make more money by selling more bottles.,C. Why do advertisers often use the “Buy one get one free” message? People love a bargain and like buying the product if they think they are getting something for free.,A. What does this advertisement encourage you to think?,4. Environment,air,think of,the sky,our environment,how,,,,,B. What do you think causes air pollution?,air pollution,modern machines,transportation vehicles,,,human beings,,C. How else can advertisers make people more aware of our environment? Tell people more and help them to be more aware of the importance of protecting our environment.,5. “Speeding” and “How fast am I going”? A. What do both ads want people to do? They want people to stop speeding.,B. Who are their target? Drivers.,Enjoy more ads.,,Read again,1. be exposed to 2. casual garments 3. turn … into 4. inform 5. fit into 6. appeal to 7. It would be no use advertising…. 8. rely on 9. have no use for,1. Complete the summary of the reading passage using words from the text. educate; appeal; target; budget; media; expense.,Answers: P45. Learning about language,2. Complete the sentences using words from the box in their proper forms. 1) casual 2) basis 3) attach 4) worthy 5) association 6) corporation 7) refresh 8) conscience 9) garment 10) inform,3. Complete the sentences with the correct preposition.,1) We are exposed __ hundreds of different advertisements every day. 2) She is a remarkable woman who is worthy __ your admiration.,to,of,3) If you keep copying everything she does, you’ll turn ____ her one day. 4) The police appealed __ the public for any information about the Murder.,into,to,5) You cannot rely __ him to arrive on time because he is always late for meetings. 6) You’ll soon fit ____ your new job and start enjoying yourself. 7) Please attach this label __ your suitcase.,on,into,to,Homework,Underline some difficult points. Preview the passage on page 48.,