2019-2020年高中英語 Unit10MoneyLesson 4 Advertisements教案 北師大版必修4一、 教學內(nèi)容分析 （Analysis of Position and content）1、本課是閱讀課, 重點培養(yǎng)學生的閱讀能力，是本單元中的重點。2、在理解本課的基礎上，可以更好的接受下一課對語言知識點的學習。二、學生學習情況分析 高中英語新課程標準明確指出：“高中英語課程要有利于學生優(yōu)化英語學習方法，使他們通過觀察、體驗、探究等積極主動的學習方法，充分發(fā)揮自己的學習潛能，形成有效的學習策略，提高自主學習的能力。” 根據(jù)高中英語新課程標準要求，結(jié)合我班學生英語基礎與能力較弱的實際，本課時我把閱讀課文作為整體處理的同時，把每個教學環(huán)節(jié)所設計的問題和任務區(qū)分出高低不同的層次，由淺入深，循序漸進，使每個教學環(huán)節(jié)盡量符合多數(shù)學生的認知水平，力爭全班絕大多數(shù)同學都能積極參與課堂活動。通過“任務型”活動培養(yǎng)學生 “跳讀”、“尋讀”、“定位”、“推理歸納”等閱讀方法以及描述、討論等組織語言、運用語言的能力。三設計思想課堂教學方法的選擇是課堂教學效率高低的關鍵。科學的學法指導是智能發(fā)展目標得以實施的重要途徑?，F(xiàn)根據(jù)教師本人的自身特點和泉州現(xiàn)代中學高一年段的實際教學條件，結(jié)合本課的教學內(nèi)容：advertisements，概述教學過程中擬實踐的教育理念、教學原則、教學方法。在本課教學中，我突出以閱讀為主線，兼顧結(jié)構，適當拓展。從以下幾方面體現(xiàn)了英語新課程的理念。1、演示法：把制作的課件、圖片等顯示給學生看，便于學生對微觀知識的把握，并從舊知識中獲得啟迪，從而達到解決問題的目的。2、任務驅(qū)動教學法：將所要學習的新知識隱含在一個或幾個問題之中，學生通過對所提的任務進行分析、討論，并在老師的指導和幫助下找出解決問題的方法，最后通過任務的完成而實現(xiàn)對所學知識的意義建構。以“任務型”教學作為課堂教學設計之理念，具體采用分層次教學法和交際教學法。學生通過表演、聽說等各種語言形式來學習和掌握語言，實現(xiàn)目標，感受成功。 3、英語教學和情感教育的有機結(jié)合。在本節(jié)課中，教師除了營造寬松氣氛，給予學生展示成功的平臺外，處處鼓勵學生運用自主學習、合作學習和探究學習等新的學習方式，以形成積極的學習態(tài)度，促進語言實際運用能力的提高。這是實施新課程最為核心和關鍵的環(huán)節(jié)。4、利用現(xiàn)代教育技術，拓寬學生學習和運用英語的渠道。對于“廣告”這一主題的挖掘，讓學生在課外通過多種渠道獲得更多有關非語言交際手段的知識，激發(fā)學生自主探究的興趣。而運用多媒體輔助教學，更體現(xiàn)了課堂教學的大容量、多信息、高效率的優(yōu)越性，進而達到啟發(fā)學生的英語思維，發(fā)展交際能力的理想教學效果。四、教學目標新課標提出：英語課程的學習，既是學生通過英語學習和實踐活動，逐步掌握英語知識和技能，提高語言實際運用能力的過程；又是他們陶冶情操、拓展視野、豐富社會經(jīng)歷、開發(fā)思維能力和提高人文素養(yǎng)的過程。本課所有的語言知識和語言技能都是圍饒“廣告”這一中心主題而設計的。因此，我把本課的教學目標確定為：1 語言知識與技能目標：1）熟練掌握與“廣告”話題相關的常用詞匯及主要語言表達形式。2) 幫助學生了解不同時期的廣告,對廣告有不同的理解.3) 通過幫助學生完成快速閱讀、精讀等練習來進一步理解文章的細節(jié)，提高學生的閱讀能力。4）學生之間能交流、合作，共同就 given topics較好地完成一些開放性話題。2 情感態(tài)度與文化意識目標1) 在有趣的主題激勵下，師生互動，生生互動，調(diào)動學生的學習興趣，加強教師的親和力，增進彼此的了解與溝通，充分發(fā)揮情感教學的優(yōu)勢。2）讓學生在共同完成一些交流、表演等任務的過程中，加強團體協(xié)作意識。3. 過程與方法自上而下的閱讀模式；發(fā)現(xiàn)式的語法學習；小組合作的體驗式，探究式的寫作學習；五、教學重點和難點 說明教學過程中的重點和難點內(nèi)容。1、培養(yǎng)學生的閱讀策略，使其形成預測，略讀和跳讀的能力。但學生有可能在深層理解的問題上有困難。2、掌握與課文有關的詞匯，表達法和句型，并運用到口頭和書面表達中去。3、如何提高學生的閱讀能力,并幫助學生解決本課的一些困難句型，以便讓他們很好的理解文章。如：1）A lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible. 2) Modern advertisements must stand out in a world of full of petition by bing the highest standards of design with ideas linked to the products to make them more attractive. 六、教學過程設計1、總體思路本課的教學設計圍繞培養(yǎng)學生初步讀寫文章的能力和發(fā)展學生的語言運用能力展開，采用多媒體輔助教學，以此來創(chuàng)設良好的教學情境，優(yōu)化教學過程，促進學生思考，采用教師指導，學生觀察、體驗、探索的方式，啟發(fā)學生自主理解文本內(nèi)容，探究和領悟所學文章的語言特點與篇章結(jié)構。利用小組收集材料的方式形成對關注廣告的興奮點，展開有信息溝的討論介紹。自然過渡到寫作，把總結(jié)出的語言知識和語言結(jié)構運用到口語和寫作中去。2、教學過程。 新課標提出：根據(jù)高中生的認知特點和學習發(fā)展的需要，在進一步發(fā)展學生基本語言運用能力的同時，著重提高學生用英語獲取信息、處理信息和分析、解決問題的能力，為他們進一步學習和發(fā)展創(chuàng)造必要的條件。依據(jù)教材內(nèi)容的編排，我把本課的教學過程分為五大部分，九個小步驟來完成The Analysis of Teaching ProcessBefore class, let students listen to a song : 王力宏-im lovinit (全球麥當勞廣告主題曲).mp3設計說明本環(huán)節(jié)以上課聽歌的形式讓學生在聽覺上受廣告的魅力，為學生隨后接確廣告這一主題做一個很自然的鋪墊。Step 1 - - - Organization 1. Exchange greetings with the Ss.2. Duty report: It is between two students. They are having a dialogue. 設計說明I think duty report is a long-term and essential part of daily teaching. It is a good opportunity for Ss to practice their listening and spoken English. Pre-reading 設計說明Since the students are familiar with this topic, the teacher will arouse their interest about the topic by free talk with some key words given. Also some background information of the topic are provided in the form of pictures and passageStep 2 - - - Warming up Pair work: Work in pairs and discuss the following questions1) Can you think of some advertisements you have seen?2) Where have you seen advertising?3) What do you think of the design of the advertisements?4) When you buy something, will you be affected by advertisements? Provide the students with some key words for help: A) cheap, convenient, easy, expensive, practical, reliable, useful, useless B) Ads on the bus, ads in the newspaper, ads in a magazine, Ads on the billboards, ads in the shop windows, ads on the radioStep 3 - - - Leading in: 設計說明 The step of leading in is to let the students know the ads visuallyShow the students various kinds of advertisements and ask the students to make ment on them with an example given1. Ask: Before class, you listened to a song, who can tell me where you can often hear the song? ( McDonalds )As you can see, songs can make us enjoy the life, they also can help to advertise for the products. 2. Ask: Where can you see the advertisements? Sow different answers in the screen. 3. Let students enjoy some advertisements and a TV advertisement Step 4 Discussing and Talking ( Task 1 )Task 1 : What do you think of these products? 1. Show the picture of electric toothbrush, laptop puter, mobile phone, MP3, e-dictionary, radio alarm clock2. Give them an example to help them discuss the topic Example: I think electric toothbrushes are not very practical, but it is helpful. 3. Ask some students to talk about the pictures shown on the screen. While-reading Step 5 Skimming ( Task 2 )設計說明 This step is intended to train the students ability to read for general idea, and the students should go over the text quickly to get a general idea )name of the productprice1Remote headphones2Mini camera3Earplug earrings4feline floor cleanersStep 6 Scanning (Task 3 ) Remote Headphones(1) no wires; (2) can listen to _/TV up to _ metres away; (3) go through glass,_and_; (4) _sound; (5) _value.Read the text and note down the advantages(優(yōu)點）of each product. Mini Camera1) no _ than a credit card; (2) It is _ and very _; (3) easy to _ ; (4) has an automatic _ and _;(5) made from an _ and _ material.(6) not _. Special Jewellery For Your Ears:(1) They are gold and _; (2) also _ in many_;(3)a _ at 19.50Step 7 Form a Layout (Task 4 )² Material: be made from ² The advantages ² The Price / How you can get it Give students several minutes to read the advertisements about Feline Floor Cleaners. Then ask them to fill in the layout of the advertisement. Post Reading Step 8 Writing (Task 5 )1. Give a model advertisement to help students to write an advertisement. Give some useful words and phrases to help them ² Material: be made from an attractive and strong material, good quality material glass, gold, silver, plastic, wood, nylon, metal ² The advantages Convenient, reliable, attractive, useful, practical, amazing, brilliant satisfying, perfect, modern , relaxing, exciting, automatic, cheap² The Price / How you can get it It is a bargain at only , special offer for onlyIt is excellent value at2. An Model advertisement about an alarm clock Are you often late for school? Now, never! Here is the perfect solution.The alarm clock is reliable, it is easy to use. Just set the time and the alarm, you dont worry about a thing. Just go to sleep! It is made from attractive and strong material, it is not expensive. It is a bargain at only 9,883. Let students work in groups of four, discussing how to write an advertisement about a second-hand Mp3. They could use the words and phrases provided on the screen. If one group finishes writing their advertisement, they can walk around the classroom to advertise their second-hand MP3 4. Ask some groups to e to the front, advertise their second-hand MP3 to the class. Then ask them which group is the best advertiser. Step 8 Homework Design an advertisement. Think over a question “What is the necessary information of an advertisement” and design an advertisement with the answer. options: 1. Pair work: ideas sharing 2. Group work: differences; similarities; passage presentation3. Individual work: outline; draft; editing; final writing Assessment Do you have a general idea of the four advertisements now? Are you familiar with the new words now? Do you know the necessary information of an advert? Are you active in the class? What problems did you have in reading ? What help do you need from the teacher?