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牛津高中英語(yǔ),,(模塊四 高一下學(xué)期),Advance with English,Project,Unit,1,Developing an ad campaign,Unit 1,課件描述：,這一板塊設(shè)計(jì)旨在引導(dǎo)學(xué)生主動(dòng)學(xué)習(xí)，幫助他們形成以能力發(fā)展為目的學(xué)習(xí)方式，鼓勵(lì)學(xué)生通過(guò)體驗(yàn)、實(shí)踐、討論、合作和探究的方式。,dvertising,A,Unit 1,Project 2 Developing an ad campaign,,Lead-in,Show students some samples of handouts.,Developing an ad campaign.,,*Planning Work in small groups. (2) Discuss the first two questions and choose one welfare problem for your ad campaign. E.g. Protection of the Taihu Lake Anti-drugs Animal protection Anti-smoking The subject of your ad campaign will be_____.,*Preparing Discuss the following six questions and write down your answers.,*Preparing (2) : Assignment,*Producing Teamwork researcher—find inf. from various sources logo/slogan designer—made it attractive proposal writer—write a brief outline and plan some questions the whole team—work as a whole and everyone should contribute to the project,*Presenting Make your presentation clearly. (2) Explain why your group chose the topic you did. (3) Answer questions concerning your ad campaign.,Homework,,Read the reading materials and get yourself familiar with it. 2.Post your handout on the wall of your classroom,