電大1378管理英語3開放大學(xué)期末考試題附答案1. -1 suppose there 11 be a lot of arguments.A. No problem.B. 1 should imagine so.C. That s a good idea.2. -Sorry, 1 made a mistake again. Practice more and you 11 succeed.A. Never mnd.B. Certanly not.C. Y ou re welcome.3. -Do you mind if 1 smoke here?A. No, thanks.B. Yes, please.c. Yes, better not.4. -How dd you miss your tran?A. Never mindB. What s your proposal?C. We11, 1 was caught in the traffic jam.5. -Good Matters, how can 1 help you? morning, l d like to fnd outA. how 1 could pay onlineB. how 1 could become a volunteerC. how 1 could make an appointment 11816. 1ts to point to or talk about strangers in public.A. not politeB. politeC. good7. J ohn, as well as MikeA. have just been back from an important meeting.B. hasC. had8. -When do we have to pay the bill? December30.A. ByB. 1nC. During9. _ is known to all, too much fat causes heart problems.A. OfB. AsC. For10. He gave up his study in college inA. bundleC. despairB. desperate11. You can go you promise to be back before 120 clock.A. so far asC. as long as12. 1 your early coming.A. looking forwardC. look forward toB. as far asB. looking forward to13. 1 didnt finish my homework. 1182A. did heC. he didB. didnt he14. Lets discuss these problems at the meeting, ?A. do weC. will youB. shall we15. If you need further information, please office. A. contactC. constantB. construct16. know how often the bus runs during rush hour.A. occurB. happenC. take place17. l m used early now.A. getB. gettingC. to get18. Lets the reports on the latest work.A. toB. withC. over it is for kids to imagine freely!A. HowB. WhatC. What an20. The manager urged his staff not to splendid opportunity.A. getB. escapeC. missPassage 1 Without good budget management, you are likely to overspend on marketing accidentally.15 Here are three steps that help to make a good marketing budget.Step 1: Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future.Although income flows change throughout the year, you must organize the information based on reliable revenue -the minimum amount of money your company makes each month.16 A realistic budget plan will always focus on the income that exceeds the expenses, 17 not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.Step 2: Determine where you want to spend marketing funds After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience.Step 3: Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. 18 If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. 19 Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. Y ou have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.21. What should the budget plan be based on?A. The companys reliable expense.B.The companys reliable income.c. The company s reliable cost.22. What does "disposable income" mean in paragraph 3?A. Total incomeC. N et income.B. Previous income.23. You have to be clear when organizing financial information.A. the income and expensesC. the budget managementB. the marketing fund24. The three main factors that decide how you spend marketing funds A. the money you have earned, the actual expenses and the money you will expend B. the budget amount, your past experiences and where you can reach the right audience C. the assets you have, the product and the income25. Keeping the budget in mind when making marketing decisions will avoidA. using less than you earnC. using more than you earnB. using money unnecessarilyPassage 21 think the most terrible thing in life for my little brother is getting up in the morning. He is almost sick when my mother ca11s, "Herbert! It s seven0 clock! Get up!" Herbert answers, "1 m coming!" and goes right back to sleep. l m not ata11 like my brother. 1 don t like to go to bed at night but 1 don t mind getting up in the morning. 1 usual1y wake up before my mother calls me. 1 jump out of bed and go into the bathroom to take a shower. 1 get dressed, brush my teeth, comb my hair, and get ready to go downstairs forbreakfast as soon as my mother calls.But not Herbert. He just sleeps. A military band in our bedroom could not wake him up. 1 call him and say, "Get up! Mum will be up here to pull you out of bed if you don t get up immediately!" But he just sleeps. After calling a few more times my mother has to come upstairs and pull Herbert out of bed. It s that way every day with my little brother. Perhaps someday helllearn to get up on time, but 1 really dont think so.26.The most terrible thing in life for my little brother is going to school.27. When mother calls, Herbert doesnt answer and remains in bed.28. My mother often has to pull Herbert out of bed as he refuses to get up.29.Sometimes we have to send for a military band to wake Herbert up.30. The writer thinks someday Herbert will learn to get up on time.17. 8. 13. 18. 9. 14.20. 21. 22. 23. 24. 25.30. 71.B 2.A 3. C 4. C 5. B 6. A11. C 16. B7. B12. B17. B8.A13. A18.C9. B14. B19. A10. C15. A20. C21. B22. C23. A24. B25. C26.F27. F28. T29. F30. FA Telephone Message To: Sam Smith Time: 3:00 p. m. , April 6 Message: Mr. James of AAA Company is to visit your office on April 11,Tuesday. His Flight CZ3590 takes off from Shanghai at 7: 55 a. m. and arrives in Shenzhen at 10: 25. He is expecting to discuss with you about the technical cooperation on a new project. Ring back to check whether the time is suitable. From: Zhang Qiang.