企業(yè)文化建設(shè) 英文參考文獻（共10篇） Corporate Culture The concept of enterprise culture Enterprise culture is formed in the long-term of the venture and development proce among the enterprise staf.They cultivate the common goal, the highest value standard, basic beliefs and behavior.It contains a very rich content, including busine philosophy, value concept, the spirit of enterprise, enterprise morality, group consciousne, enterprise image, enterprise system.Its core is the spirit of the enterprise and values.The value of enterprise culture 1.Enterprise culture affects the enterprises life Culture is informal.But it exist everywhere and every time.In the developing of an enterprise, things informal is more important than that of formal, software is usually more important the hardware.This is not only the character of modern economy, but also the outcome of enterprise cultures effect in long time. Enterprise culture is the spirit of the enterprise, is the power that drives the enterprise developing, and is the best way for the enterprise to get the growth of its economy.The development needs culture and the culture can support the development.In any case, there will be no long time development without culture support. 2.Enterprise culture builds the enterprises core competence The 1960s the core content of enterprise competition is technology , in the 70 s, it is management, in the 80 s, it is marketing, in the 90s, it is the brand, and the 21st century the core competition between enterprises is the culture.Enterprises short-term prosperity can get in so many ways, but the enterprise long time growth can be only from the power of the excellent enterprise culture, the effect of suitable culture on the development and growth of enterprises is huge, because it has infinite driving force on the staff. The spirit and ideas is the core of the enterprises culture.When a good enterprise culture establishment, it brings the wisdom of the group, the spirit of collaboration, fresh vitality, this is equivalent to for enterprise with a powerful engine for enterprise innovation and development, and can uninterruptedly supply spiritual power for the enterprise. Culture the best way to mobilize the staff of an enterprise.It brings staff home feeling in their work.It is the resource of the cohesive power inside and the expansionary force outside of the enterprise. The concept of brand culture Brand culture is the core of brand value, it include the value concept, grade, appeal, expre feelings of the brand, the value of the brand culture is that it brings items of the brand to the flourish spirit world of human being.Brand culture not only can bring people good feeling but also improve the core competence of the brand. Brand culture mainly has three level content: the first level is the brand value system, which is made up of a series of concept of brand owners and operators, including the pursuit of quality concept, management concept, service concept, social concept and so on; The second level is the behavior model of the brand, including the operators management and marketing strategy, market development means, transmiion channels, service mechanism and attitude, etc.The third level is the brand in the visual image level.This aspect mainly includes the name of the brand, brand appeal, brand identification, product external image and so on.The brand culture construction is the proce to adapt to the consumer demand, realize the brand image, maintenance for goals, and complete the heart contract between the brand and the consumer. The concept of culture marketing power Culture marketing power is that enterprises, through the cultural marketing, get strong marketing idea, super marketing image, a new marketing model, and so get strong marketing power. 企業(yè)文化 企業(yè)文化的概念 企業(yè)文化是指企業(yè)全體員工在長期的創(chuàng)業(yè)和進展過程中培育形成，并共同遵守的最高目標(biāo)，價值標(biāo)準(zhǔn)，基本信念及行為規(guī)范。它包含著特別豐富的內(nèi)容，包括經(jīng)營哲學(xué)、價值觀念、企業(yè)精神、企業(yè)道德、團體意識、企業(yè)形象、企業(yè)制度，其核心是企業(yè)的精神和價值觀。 企業(yè)文化的價值 1、企業(yè)文化影響企業(yè)生命力 文化雖然是無形的，但他無處不在，無時不有。無形的比有形的重要，軟件比硬件重要，這不僅是經(jīng)濟時代的特征，也是企業(yè)文化管理方式作為管理理論和管理實踐長期進展和自然結(jié)果。 企業(yè)文化是企業(yè)的靈魂，是推動企業(yè)進展的不竭動力，是獲得經(jīng)濟效益和經(jīng)濟增長的最佳途徑，進展需要文化，文化支撐進展，沒有文化底蘊的企業(yè)是不行能快速進展和長盛不衰的。 2、企業(yè)文化塑造企業(yè)核心競爭力 20世紀(jì)60年月企業(yè)競爭的核心內(nèi)容在于技術(shù)，70年月在于管理，80年月在于營銷，90年月在于品牌，21世紀(jì)企業(yè)競爭的核心在于文化。企業(yè)的短期繁華可以通過很多方式獲得，但企業(yè)持續(xù)增長的力氣只能從優(yōu)秀企業(yè)文化中獵取，適合的企業(yè)文化對企業(yè)的進展壯大的作用不行估量，由于它對企業(yè)員工有著無窮的驅(qū)動力。 企業(yè)文化的核心是其思想觀念，它決定著企業(yè)成員的思維方式和行為方式，能夠激發(fā)員工的士氣，充分發(fā)覺企業(yè)的潛能。一個好的企業(yè)文化建立后，她所帶來的是群體的才智，協(xié)作的精神，新奇的活力，這就相當(dāng)于為企業(yè)裝上了一臺功率強大的發(fā)動機，為企業(yè)創(chuàng)新和進展供應(yīng)源源不斷的精神動力。 文化是調(diào)動和組織員工最有效的手段，是員工歸屬企業(yè)的界限和標(biāo)準(zhǔn)，是企業(yè)產(chǎn)生內(nèi)部分散力和外部擴張力的源泉，這就是企業(yè)文化所具有的強大力氣。正是這這種無形的、深藏于人心的力氣，正是這種不需文檔傳遞，不用人為操作、監(jiān)督、檢查不被復(fù)制的特點使企業(yè)文化成為企業(yè)的核心競爭力。 品牌文化的概念 品牌文化是品牌價值最核心的體現(xiàn)，品牌文化蘊涵著品牌超越物質(zhì)用法價值的價值理念、品位、情趣、情感抒發(fā)等精神元素，是品牌價值內(nèi)涵及情感內(nèi)涵的自然流露，是品牌觸動消費者心靈的有效載體。品牌文化最核心的價值就在于，把產(chǎn)品從沒有情感的物質(zhì)世界帶到豐富多彩的精神世界。品牌文化不僅能增進消費者對品牌的好感和美妙聯(lián)想，更能使品牌形成核心競爭優(yōu)勢。 品牌的文化主要由三個層面構(gòu)成：第一個層面是品牌的價值系統(tǒng)，它由一系列的理念所組成，包括品牌擁有者和運營者所追求的品質(zhì)理念、經(jīng)營理念、服務(wù)理念、_理念等等，是品牌運營者企業(yè)文化全部精髓的完整體現(xiàn)；其次個層面，是品牌的行為模式，包括品牌運營者所采納的管理方法、營銷策略、市場拓展手段、傳播渠道、服務(wù)機制與看法等等；第三個層面是品牌的視覺形象層面，這一個層面主要包括品牌的名稱、品牌的訴求、品牌的標(biāo)識、品牌產(chǎn)品的外在形象等等。品牌文化建設(shè)即是從以上三個角度動身，以適應(yīng)消費者需求，實現(xiàn)品牌形象塑造、維護為目標(biāo)，完成品牌與消費者“心靈契約”構(gòu)建的過程。 品牌文化的概念 品牌文化是品牌價值最核心的體現(xiàn)，品牌文化蘊涵著品牌超越物質(zhì)用法價值的價值理念、品位、情趣、情感抒發(fā)等精神元素，是品牌價值內(nèi)涵及情感內(nèi)涵的自然流露，是品牌觸動消費者心靈的有效載體。品牌文化最核心的價值就在于，把產(chǎn)品從沒有情感的物質(zhì)世界帶到豐富多彩的精神世界。品牌文化不僅能增進消費者對品牌的好感和美妙聯(lián)想，更能使品牌形成核心競爭優(yōu)勢。 品牌的文化主要由三個層面構(gòu)成：第一個層面是品牌的價值系統(tǒng)，它由一系列的理念所組成，包括品牌擁有者和運營者所追求的品質(zhì)理念、經(jīng)營理念、服務(wù)理念、_理念等等，是品牌運營者企業(yè)文化全部精髓的完整體現(xiàn)；其次個層面，是品牌的行為模式，包括品牌運營者所采納的管理方法、營銷策略、市場拓展手段、傳播渠道、服務(wù)機制與看法等等；第三個層面是品牌的視覺形象層面，這一個層面主要包括品牌的名稱、品牌的訴求、品牌的標(biāo)識、品牌產(chǎn)品的外在形象等等。品牌文化建設(shè)即是從以上三個角度動身，以適應(yīng)消費者需求，實現(xiàn)品牌形象塑造、維護為目標(biāo)，完成品牌與消費者“心靈契約”構(gòu)建的過程。 第2篇：通訊企業(yè)的企業(yè)文化建設(shè)論文