Unit 2 The United Kingdom.閱讀理解ABring any group of business owners or managers together，ask them the best way to promote their organizations，and youll get different answers.That comes as no surprise.When it comes to promoting a business，trying to find the single choice is rarely wise.Youll see business owners and managers try radio advertising.When that doesnt produce the results they want，theyll change to sending direct mail.When that doesnt create a jump in sales，theyll buy TV commercials.When that falls short of their expectations，theyll try a new online strategy.and it goes on and on.For most companies，the best approach is a mix of different channels，organized in ways that allow each to build upon the others.The channel that will work best in a given situation depends on a lot of factors，including the company itself，its audience，the message being conveyed，the environment，and many more.Just that radio worked well for a companys last effort doesnt mean that TV advertising wouldnt be a better choice this time.Or maybe the right channel is direct mail.Theres no simple answer，because there are so many variables. If your audience is broad，then maybe radio or newspaper advertising is the right choice.If youre targeting a carefully defined group, such as former customers，direct mail or email will probably perform better.There are two important lessons here.The first is not to concentrate on trying to find a single channel that will serve all of the companys needs，because it just doesnt exist.The second lesson is that before you spend the first dollar to promote your business，you need to do more than a little learning.Youll really need to understand your customers，your marketplace，your competitors，and the environments in which you do business.And you need a good understanding of what makes one marketing channel right for one situation，but not another.語篇解讀本文為一篇說明文。作者介紹了公司常用的促銷策略。1According to Paragraph 1，there are no .Acheap adsBunsuccessful adsCperfect adsDallpurpose ads解析：推理判斷題。根據(jù)第一段可知，如果把公司老板或經(jīng)理們聚在一起問他們促銷的最佳方法，他們會有不同的答案。這不足為奇。為了達(dá)到他們預(yù)想的促銷效果，公司不斷采取不同的方式做廣告。由此可推出：沒有完美的廣告，故答案為C項。答案：C2What is the best way to promote a business?AUsing a channel that serves all of your budget.BPutting ads on various channels at the same time.CCreating an ad that appeals to all your customers.DAdvertising on a channel available to consumers.解析：事實(shí)細(xì)節(jié)題。根據(jù)第二段第一句可知促銷的最好方法是：同時使用不同的方式做廣告。故答案為B項。答案：B3When it comes to choosing an ad for a business，we should .Astay away from TV advertisingBchoose it based on the specific situationCadvertise on the radio or on the newspaperDchoose it according to your customers budget解析：推理判斷題。根據(jù)第三段可推知：在選擇廣告形式時要具體情況具體分析，不能一概而論。故答案為B項。答案：B4Before deciding on a marketing channel，you need to .Aask for your customers adviceBcompare different advertisingCrealize the problems with your businessDmake research on all related factors解析：推理判斷題。根據(jù)第二段第二句及最后一段第三、四句可推知：在決定營銷方式前，要對所有相關(guān)要素進(jìn)行研究，故答案為D項。其他選項均未被提及，故被排除。答案：DBCrying is the sign of the rawest of human emotions.We cry when we cant hold inside what we feel any more.We cry when were at our best，and when were at our worst.By the way，I mean all of us.Men included.But we never see other men cry.In no western culture has it ever been acceptable for men to shed (流淚) more than a single tear，and even then its reserved for grand victories，defeats and deaths.Dutch research suggests that women cry between three and five times more than men.Generally men and women cry over the same thingsdeaths，breakups and homesickness，primarily，but researchers believe that men cry more often than women when it comes to positive events.I want to admit Im a bit of a cryer.However，having never really experienced deaths in my life，a few weeks ago I experienced what it means to really，truly，pour my heart out in tears.See，my dogand 24/7 companionwas killed by a car right outside my house.Being a witness to this painful event left me in shock for a good hour，but then the floodgates opened.Over the next 48 hours，I might have cried 20 times.Once or twice I crouched(蹲) on the floor with my head in my hands and tears were the only outlet.It is suggested in the book Adult Crying：A Biopsychosocial Approach that theres certain pleasure in crying.It helps ease stress when there is no other way to express ourselves.In those days after my dogs death，I remember thinking，“Ive got to stop this crying”It felt unmanly.It felt like a sign of weakness.Ive since realised that tears are for everybody；theyre not genderspecific.They show we have sympathy，allow us to get rid of stress and just feel.語篇解讀本文是一篇夾敘夾議文。作者的狗遭遇車禍，作者痛哭不已，傷心欲絕。后來作者意識到哭泣是釋放壓力的一種方式。5What does the first paragraph mainly talk about?ACrying is a raw human emotion.BCrying is an emotion beyond control.CCrying is an emotion showing sadness.DCrying is an emotion showing happiness.解析：段落大意題。通讀該段可知，該段第一句“Crying is the sign of the rawest of human emotions.”為該段的主題句。結(jié)合該段其他內(nèi)容可知，該段主要論述“哭泣是人類最自然的情感流露”，故A項正確。答案：A6Whats the difference between men and women in crying according to Dutch research?AThey cry over different matters.BThey cry at different times of life.CWomen cry more often over deaths.DMen are more likely to have tears of joy.解析：細(xì)節(jié)理解題。由題干關(guān)鍵詞“Dutch research”定位至第二段，根據(jù)第二段的“but researchers believe that men cry more often than women when it comes to positive events.”可知，男女哭泣的區(qū)別是男人對于積極事物的哭泣頻率要比女人高，故D項正確。答案：D7What did the author think of his crying over his dogs death?AA sign of strength.BA sign of weakness.CBehavior of being womanish.DA way of reducing emotional stress.解析：細(xì)節(jié)理解題。根據(jù)第六段，尤其是最后一句“They show we have sympathy，allow us to get rid of stress and just feel.”可知，作者意識到哭泣是減輕情感壓力的方式，故D項正確。答案：D8Whats the best title for the text?AMen，never cry like womenBMen，its OK to cry sometimesCCrying solves psychological problemsDCrying explains differences between men and women解析：標(biāo)題歸納題。通讀全文可知，作者首先指出哭泣是人類最自然的情感流露，接著作者又以親身經(jīng)歷點(diǎn)明主題哭泣無性別之分，可以緩解壓力。由此可知，B項“男人哭泣也無妨”概括了文章主旨。適合做文章標(biāo)題。答案：B.完形填空Tenyearold Riley Christensen and her mother，Lynn，sat in front of the family computer，checking out models and prices of bikes.“Lets 1 one out for Dads birthday present，”Lynn suggested to her daughter.As Riley surfed the home page of the Bike Rack，a 2 in their town caught her eye.She clicked it out of curiosity.The 3 told how Bike Rack owner Hal Honeyman had created an organization to 4 specially engineered bicycles for people with disabilities.It also showed the 5 faces of those who were riding them， 6 Hals own son，who had been born with cerebral palsy (腦癱)“Im going to 7 a bike for one of those kids，”Riley told her mother.Two days later，she showed her mother a 8 she had written asking for donations.Lynn was encouraged by her daughters effort， 9 doubts quickly came.The 10 of just one of those special bikes could be as much as $ 4,000.Riley could never raise the money.However，her letter went out to 75 relatives and friends.Within 3 days，checks and cash began 11 .Then word 12 about Rileys 13 ，and as Christmas drew near，more and more donations rolled in.The teen 14 raised more than $ 12,000，enough to pay for three bikes.Last Christmas Eve，Riley delivered the bicycles to three of the 15 disabled kids: Ava，Jenny and Rose.“This is the 16 Christmas I have ever had，”said Ava.Since then，Ava and Jenny have 17 together.“When I ride，I like to go fast，get sweaty，and feel the 18 ，”Jenny says.“So does Ava.She rides the bike with her arms，not her feet，but she really feels she is 19 .”Riley is 20 to keep her campaign going every holiday season.“I want kids to feel the wind in their faces，”she says.語篇解讀本文為一篇記敘文。本文講述了10歲女孩兒Riley Christensen募集善款給殘疾人買自行車的故事。1A.pickBgiveCsellDsend解析：根據(jù)上下文可知Lynn建議女兒為父親的生日挑選禮物。pick out精心挑選；give out分發(fā)；sell out賣完；send out發(fā)出。答案：A2A.school BbuildingCshopDrestaurant解析：要在店鋪(shop)里挑選生日禮物，故答案為C項。答案：C3A.sight BlinkCideaDmodel解析：根據(jù)上文中的surfed the home page及clicked等，可知本空應(yīng)為“鏈接”(link)。答案：B4A.show BchooseCrepairDprovide解析：從下文可知車行老板Hal Honeyman創(chuàng)建組織的目的是免費(fèi)提供專門為殘疾人設(shè)計的自行車。show展示；choose選擇；repair修理；provide提供。答案：D5A.sad BspecialChappyDbeautiful解析：殘疾人能騎上專門為自己設(shè)計的自行車一定會非常高興(happy)。答案：C6A.except BwithoutCconcerningDincluding解析：其中包括Hal患先天性腦癱的兒子。except不包括；without沒有；concerning關(guān)于，就而言；including包括。答案：D7A.buy BfindCkeepDdesign解析：受到網(wǎng)站內(nèi)容的啟發(fā)，Riley決定也給一名殘疾孩子買一輛那種自行車。buy買；find發(fā)現(xiàn)；keep保留；design設(shè)計。答案：A8A.sign BletterCbookDpicture解析：根據(jù)下文的“However，her letter went out to 75 relatives and friends.”可知答案。答案：B9A.but BsoCifDas解析：前后為轉(zhuǎn)折關(guān)系，故答案為but。答案：A10A.order BneedCcostDaccount解析：根據(jù)“as much as $4,000”可知本題答案為cost。答案：C11A.moving BarrivingCdroppingDdisappearing解析：3天之內(nèi)，支票和現(xiàn)金就到了。move移動；arrive到達(dá)；drop下降；disappear消失。答案：B12A.got out Bgot inCgot aroundDgot off解析：后來有關(guān)Riley的消息就傳開了。get out離開，出去；get in收獲；get around(消息)傳開；get off脫下，下車。答案：C13A.campaign BlifeCdreamDfeeling解析：根據(jù)最后一段中的“campaign”可知答案。答案：A14A.patiently BwillinglyCespeciallyDeventually解析：最終這個十多歲的孩子募集到了12,000多美元，足以買3輛自行車。patiently耐心地；willingly樂意地；especially尤其；eventually最終。答案：D15A.lucky BlovelyCcleverDhonest解析：得到資助的3名殘疾孩子是幸運(yùn)的(lucky)。lucky幸運(yùn)的；lovely可愛的；clever聰明的；honest誠實(shí)的。答案：A16A.funniest BheaviestCbiggestDbest解析：Ava說：“這是我有生以來度過的最好的圣誕節(jié)?！眆unniest最可笑的；heaviest最沉重的；biggest最大的；best最好的。答案：D17A.ridden BhelpedClivedDstudied解析：根據(jù)常識及下句中的“ride”可知答案為A項。答案：A18A.warmth BpowerCbreezeDsound解析：warmth溫暖；power權(quán)力；breeze微風(fēng)；sound聲音。答案：C19A.smiling BflyingCcryingDchanging解析：Ava騎自行車時，用的是雙臂而非雙腳，可她卻感覺像在飛。smile微笑；fly飛翔；cry大哭；change改變。答案：B20A.aimed BallowedCdeterminedDforced解析：be determined to do sth.決定做某事。答案：C.短文改錯When Mr.Mill was young，his purpose in learning was to be teacher.Now he is a learning professor.One morning，Mr.Mill had had some pork and lemon tea as breakfast.Then he puts on his leather glove to go to the classroom.He leaned on the chair but began his lecture at leisure.He explained the legal rights of people for a long time.Nothing was left out.The topic lent itself to discussion.Before discussion，the students came to understand itself at last.Before the class were over，Mr.Mill asked the students if they were freely these days.He suggested they read at least one book on the legal rights.答案：When Mr.Mill was young，his purpose in learning was to be teacher.Now he is a professor.One morning，Mr.Mill had some pork and lemon tea as breakfast.Then he on his leather to go to the classroom.He leaned on the chair began his lecture at leisure.He explained the legal rights of people for a long time.Nothing was left out.The topic lent itself to discussion. discussion，the students came to understand at last.Before the class over，Mr.Mill asked the students if they were these days.He suggested they read at least one book on the legal rights.6EDBC3191F2351DD815FF33D4435F3756EDBC3191F2351DD815FF33D4435F3756EDBC3191F2351DD815FF33D4435F3756EDBC3191F2351DD815FF33D4435F3756EDBC3191F2351DD815FF33D4435F3756EDBC3191F2351DD815FF33D4435F375