PackagingDefinitions Packagingisameans notanendinitself 1 Packagingisthescience artandtechnologyofenclosingorprotectingproductsfordistribution storage sale anduse Packagingcanbedescribedasacoordinatedsystemofpreparinggoodsfortransport warehousing logistics sale andenduse Packagingcontains protects preserves transports informs communicates sellsandenablesusage Functionsandrolesofpackaging Packagingisameans notanendinitself 2 Historicalrole Past Present Future contains protects physically transports preserves sells shelfappeal communicates informs enablesusage convenience promotes reuse acts intelligent interacts isenvironmentallysound PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 3 PackagingAttributes DemandsonPackaging ConsumerSafety Regulatory Legalrequirements Productinformation Shelfappeal Branding Promotion Cost Economy Ecology Environment Machinability Lineefficiency Traderequirements Convenience Productprotection Distribution logistic Material Structuraldesign Printing Decoration Graphicdesign PackagingMatrix Eachproductwillbepackedinseveralpackagingarticles 4 PackagingLevels Terminology 5 Primarypackaging Secondarypackaging Tertiarypackaging PackagingLevels Terminologyandexamples 6 Primarypackaging Secondarypackaging Tertiarypackaging SRPorDisplay PackagingAssembly TransportationUnit SKU FoodContactand orSalesUnit Pallet UnitLoad PackagingLevels 7 Somedemandsonpackagingarecommontoalllevels e g ecology machinability cost Howeversomedemandsarespecifictoeachlevel Primarypackaging Secondarypackaging Tertiarypackaging 4 Palletisationrequirements 1 FoodContact2 RequirementsinConsumerUnit PIF EZO Reclose 3 Tradeguidance SRPorDisplay PackagingAssembly TransportationUnit SKU FoodContactand orSalesUnit Pallet UnitLoad PackagingLevels Somedemandsonpackagingarecommontoalllevels e g ecology machinability cost Howeversomedemandsarespecifictoeachlevel 8 Primarypackaging Secondarypackaging Tertiarypackaging 4 Palletisationrequirements 1 FoodContact2 RequirementsinConsumerUnit PIF EZO Reclose 3 Tradeguidance SRPorDisplay PackagingAssembly TransportationUnit SKU FoodContactand orSalesUnit Pallet UnitLoad Primary FoodContact 4casesofproductin FoodContact withpackagingmaterial 9 Materialphysicallytouchingtheproduct Examples Milkini Tender cartontrayinsideandOPPwrapper Bagorboxwhenprimarypackis Twistwrapper e g One by One Imagine Non sealedpralinetray ILM Retailcaseforwrappedproducts e g Mignonette WTR Materialin air contactwithproduct Materialincontactwithsealedlowbarrierfilmcontainingtheproduct Hermeticallysealedproductwithlow insufficientbarrierfilm permeabletocontaminants mostvulnerablearehighlyabsorbentproducts largesurface mobile fatty e g powders PEcoatedbag e g Pavlidescocoabev OPPpouchfortwistedproductsinco packing e g TCOsegments Materialincontactwithproductinconsumptionphaseafteropening Sealedpralinetray Sealedtabletsandbarsstoredafteropening noteateninonego contaminationbasedontimeuntileaten PackagingLevels Somedemandsonpackagingarecommontoalllevels e g ecology machinability cost Howeversomedemandsarespecifictoeachlevel 10 foodcontactand orsalesunit SRPordisplay packagingassembly transportationunit SKU palette Unitload Primarypackaging Secondarypackaging Tertiarypackaging 4 Palletisationrequirements 1 Foodcontact2 RequirementsinConsumerUnit PIF EZO Reclose 3 Tradeguidance CU PackagingIntegrityFeature PIF AllMondel zInternationalproductsshallhaveaPIF 11 Definition APIFisapackageseal featureoraddition appliedduringoriginalmanufacture whichpreventsopeningthepackageinthenormalmannerwithoutdestructionorpermanentdisplacementofthefeature APIFhastoprovideevidenceofpackageandsealintegrity butitdoesnotmeanthatapackageistamperproof Documentation CorporateQualityProcedure 7 3 20PackageIntegrity Papersticker Overwrapfilm Tearstripsticker partly removablesticker CU Easyopening EZO Feature Graphic AnynewpackagewhichislaunchedbyKraftFoodsshallhaveafunctionalEasyOpening EZO andagraphicdescriptionoftheEZO 12 Definition AcontrolledEZOfeatureenablestheconsumertogetaccesstoaproducthelikestogetinaconvenientwayandwithoutusingadevice e g tool Background Aspartofthe CreatingConsumerBrandValue strategytheobjectiveofEZOforallKraftproductshasbeenwidelycommunicated Packageswhichareeasytoopenandreclosesupporttheconsumerinterestinconvenienthandling Documentation BestPracticeonEZO Peel nseal VAFP Teartape CU RecloseFeature Reclosefeatureisrecommendedformulti serveproducts 13 Definition Areclosefeatureallowstheconsumertocloseapackagingprovisionallyafterfirstorfurtheropenings Itisdesignedtoholdthepackagingcontentinsideandgiveacertainprotectiontotheremainingproduct Background Ifapackisdefinedasamulti portionpacktheconsumerwouldnormallyexpecttobeabletoreclosethepackafterusage Inaddition theinclusionofrecloseshouldbealignedtothepackservingsizeandlinkedtotheH Wpolicy Twistoffcap Hingedlid Peel nseal VAFPII CU Platformspecificrequirements Some packagingplatforms aredevelopedatMondel zandtheirexecutionshouldfollowBestPractices 14 Peel nSeal InvisibleSeal KraftownedtechnologyEZOsystemwithrigidtrayinsidePIFdiecutBPforfilmdiecutEZOgraphicsMaterialstructure StickPack VAFPValueAddedFlowPack KeycharacteristicsforVAFPfunctionality Laminate CSspecification CSpattern Finseal Tjunction positionandfilmoverlap Gussets Cuttingknives straightcut Sealingjaws crossmachinedirection EZOpictogram graphicandposition Kraftconceptprotectedwith3patentsandsupplierexclusivity GraphicappearanceonshelfConvenience easyopening reclose FlexibilityinboxshapesProductprotection freshnessProductqualityovershelf lifeProtectionagainsttainting off tastes vs inkandboard Keycharacteristics Fourstandardwidths 23 30 35and45mmDefinedtarget minimumandmaximumlength dependingonwidthEasyopeningfeatureMaterialstructure AkeychallengeforAssortedPralinesistocreateinterest newness modernitywhilstrespectingkeyrequirements Invisiblesealcanevenimprove PackagingLevels Somedemandsonpackagingarecommontoalllevels e g ecology machinability cost Howeversomedemandsarespecifictoeachlevel 15 foodcontactand orsalesunit SRPordisplay packagingassembly transportationunit SKU palette Unitload Primarypackaging Secondarypackaging Tertiarypackaging 4 Palletisationrequirements 1 Foodcontact2 RequirementsinConsumerUnit PIF EZO Reclose 3 Tradeguidance TU ShelfReadyPackaging SRP 1 16 Examples TU ShelfReadyPackaging SRP 2 17 Inordertocomplywiththeretailersneedsandtheequipmentconstraints anynewtransportationunitshallfollowtheSRPDesignGuide9706whichfocuseson Structure construction Graphics Equipmentconsiderations ifapplicable Definition SRP ShelfReadyPackaging RRP RetailReadyPackaging PAV pr t vendre refertoaproductthatcomesinareadymerchandisedunitwhich iseasytoidentify iseasytoopen caneasilybeputontotheshelf caneasilybedisposedof allowsanoptimisationofshelfreplenishment enhancesproductavailability visibilityandaccess Background NumerousRetailChainsallacrossEuropedemonstrateafairlyhighlevelofSRPimplementation Expectedbenefits productivityandbusinessopportunity TU ShelfReadyPackaging SRP 3 18 SRPdesigns examples Before After CdOmignonettes PackagingLevels Somedemandsonpackagingarecommontoalllevels e g ecology machinability cost Howeversomedemandsarespecifictoeachlevel 19 foodcontactand orsalesunit SRPordisplay packagingassembly transportationunit SKU Pallet Unitload Primarypackaging Secondarypackaging Tertiarypackaging 4 Palletisationrequirements 1 Foodcontact2 RequirementsinConsumerUnit PIF EZO Reclose 3 Tradeguidance UnitLoad Palletisationrequirements Theunitloadconsistsoftransportationunits SRPordisplays groupedonapalletforstorageandtransport 20 Keyfocus MinimizeproductdamageduringshippingandhandlingComplywithindustryguidelines Maximizesupplychainefficiency Keyparameters 1 Palletdimensions UK 1000 x1200mm Euro 800 x1200mm2 Unitloadheight3 Overandunderhang4 Areaefficiencytargetmax95 5 Cubeefficiencyabove80 6 Optimumpalletpattern7 Stackability PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 21 PackagingAttributes DemandsonPackaging ConsumerSafety Regulatory Legalrequirements Productinformation Shelfappeal Branding Promotion Cost Economy Ecology Environment Machinability Lineefficiency Traderequirements Convenience Productprotection Distribution logistic Material Structuraldesign Printing Decoration Graphicdesign PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 22 PackagingAttributes Material Structuraldesign Printing Decoration Graphicdesign PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 23 Material PackagingAttributes Structuraldesign Printing Decoration Graphicdesign PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 24 Material PackagingAttributes Structuraldesign Printing Decoration Graphicdesign Paper cardboard corrugatedRigid glass rigidplastics metalFlexibles plasticfilm aluminiumfoil Shape size coldsealpattern creases technicaldrawing Offset flexo gravure Embossing varnish goldstamping MainlyDesignagency Inthepacktechnicalspecification PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 25 Material PackagingAttributes Structuraldesign Printing Decoration Graphicdesign Paper cardboard corrugatedRigid glass rigidplastics metalFlexibles plasticfilm aluminiumfoil Offset flexo gravure Embossing varnish goldstamping MainlyDesignagency Inthepacktechnicalspecification Shape size coldsealpattern creases technicaldrawing Material Cardboard 1 Fromwoodtopulp 26 Cardboard papergrammage 150g m Modernpaperisalmostexclusivelymadefromcellulosefibresderivedfromwood Wood likeallplantmaterials consistsofcellulosefibre hemicelluloseandligninwhichbindscellulosefibrestogether Pulpingisaprocessofbreaking removingthelignininordertoseparatethefibres Material Cardboard 2 Papercharacteristicsdependonfibrelength pulpingprocess 27 Fibrelength Pulpingprocess Hardwood poplar maple shortfibres 2mm smoothsurfacereducedphysicalpropertiesSoftwoods pine spruce longfibres 4mm hightensile tear foldandpuncturestrengthroughersurfacevariationsindensity Mechanicalpulpinghighyield becausethereisstilllotsoflignin PresenceofligninmakesthefibreshardandrigidLowdensity breakableChemicalpulpingPreservefibrelengthHighdensity flexibleandsoftfibres Highwhiteness brightness andlightstabilityHighpurity noodourandtaintcontaminationCombinedprocessessemi chemical chemicaltreatment refining thermo mechanical woodsoftenedbyheatbeforerefining CTMP chemical thermo mechanical pulp RecycledFibres Propertiesareinheritedfromtheoriginalfibresource however eachre pulpingdegradesandreducesthefibrelength reducedphysicalpropertiescontaminatedbywaterinsolubleadhesives non removableinks plasticdebris 28 Material Cardboard 2 Paperproductionprocess simpleversion Wood Paperreel Material Cardboard 3 29 Cardboardclassification propertiesandmainapplications ILM300g ILM50g GD2 Material Corrugated Physicalpropertiesdependonstructure flutingandlinertype 30 A B C E F Flutesizes Kraftliner virgin vs Testliner recycled Material Corrugated Examples 31 Bulktransportation Displays ShelfReadyPack Consumerunit Material Plastics Mainpolymersusedinpackaging 32 Polyethyleneterephthalate Highdensitypolyethylene Polyvinylchloride Lowdensitypolyethylene Polypropylene Polystyrene Thermoforming Filmextrusion injection Blownfilmextrusion Thermoforming Thermoforming Injectionblowmoulding Injectionblowmoulding Filmextrusion Thermoforming Injectionblowmoulding Material Plastics Maintechnologiesaroundplastics 33 Thermoforming Filmextrusion resin reelsbeforeconverting Material Plastics Maintechnologiesaroundplastics 34 In mouldlabelling Injectionmoulding EjectorUnit MovingPart FixedPart HeatedBarrel Hopper Extrusionscrew Printvs IML Material Plastics Maintechnologiesaroundplastics 35 Extrusionblownfilms Extrusionblowmoulding Material Glass 36 Glassisusedtopackavarietyofproductse g DrinksPowdersCosmeticsPharmaceuticalsFood InertAbsolutegasandmoisturebarrierTransparencyRigidity AdjustablelighttransmissionwithcolorsHeatresistanceRecyclability ReusabilityValueperception Characteristics Recipeofglass Allingredientscanentirelybereplacedbycullet Threemaincolors Glassmainapplicationsandproperties Material Glass Glassproduction 37 Rawmaterialmixing Meltingandforming Coldend BlowandBlowProcess PressandBlowProcess Mouldingtool Material Metal MetalusedinpackagingareAluminiumandSteel 38 Metalisappliedintwoformsinpackaging Aluminium Al Steel Fe MagnetismCorrosionNomigrationofgasesandliquidsNolighttransmission HeatresistantMetallicappearanceRigidityDeadfoldingbehaviour Characteristics Applications PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 39 Material PackagingAttributes Structuraldesign Printing Decoration Graphicdesign Paper cardboard corrugatedRigid glass rigidplastics metalFlexibles plasticfilm aluminiumfoil Offset flexo gravure Embossing varnish goldstamping MainlyDesignagency Inthepacktechnicalspecification Shape size coldsealpattern creases technicaldrawing Structure Shapes Baseshapesforcartonboxes 40 Structure Shapes Sizes Importanceofsizeandshapeintheproductconcept 41 NabiscoNAversion Multipack Individualportions Boxshape Feminine slimline Theiconicshapevisualizestheconceptessentialofconsciousindulgence Marketingrequirements Thepackagingneededtodifferentiatefromordinarysnackpacksandtoleveragetheconceptcommunicationatthepointofsale Targetgroup females 18 Structure Shapes Sizes Importanceofsizeandshapeintheproductconcept 42 oldtub 25 years newtub DifferentiationfrommainlyrectangulartubsincreamcheesemarketinEuropebyshapeanddecorationtechnology InMouldLabelvs directprint ShapefitscreamyproductcharacteristicsandovalPhiladelphialogo Marketingrequirements Packagingfunctionality betterEZOofmembraneandbetterlidfitforafteropeningfreshness Consumerrequirements Commercialrestrictions challengesRestrictionsduetomoduledimensionsandlogisticalcostimpactincaseofoversizedtubLineartopandbottomofovalcompromisedduetoPOSstackingrequirementsFlatlidshapevs preferreddomedlidcompromisedduetolidstabilityandpalletheightlimitsShapeanddecorationtechnologychange printtoIML causeschallengesintubproductionatsuppliersOvalshaperequiresdirecthandlingoftubsfromfillingmachineintotransportpackagingtoavoidcomplicatedconveyingandre orientationoftubsDesiredlidfitnotachievedfully100 afterlaunchoptimization 1 Significanthighershelfappealfirst5secondsimpactatPOS2 Convenienceimprovedsecond5secondsimpactatinitialusageathome3 Betterproductprotectionoverproductusage 43 PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 44 Material PackagingAttributes Structuraldesign Printing Decoration Graphicdesign Paper cardboard corrugatedRigid Glass rigidplastics metalFlexibles plasticfilm aluminiumfoil Offset flexo gravure Embossing varnish goldstamping MainlyDesignagency Inthepacktechnicalspecification Shape size coldsealpattern creases technicaldrawing MainprintingProcesses Processischosendependingonthecomplexityofthegraphic theprice thesubstrate paper corrugated flexible 45 OffsetVerygoodprintingqualityLowtoolingcost FlexographyCheapestprocessForsimplerdesigns RotogravureFastestprocessExpensivecylinders Doctorblade Platecylinder Aniloxroller Impressioncylinder Substrate Engravedcylinder Impressioncylinder Substrate Doctorblade Printingprocess TypicallypackagingareprintedinQuadri CYMK However specificcoloursandvarnisheswillalsobeapplieddependingonthebrandandgraphicdesign 46 Ourbrandshavespecificcolours cyan magenta yellow black Pantonecolours CdObistre lightbrown CdOred CdObrown Chamoix Printingmachineforflexible fromreel 8Stationprintingmachine 47 FinishesandDecorationtechniques Varioustechniquesareusedtoemphasissomegraphicdesignelements 48 Embossing HotfoilStamping Matt Glossyvarnishes Embossing Debossing PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 49 PackagingAttributes DemandsonPackaging ConsumerSafety Regulatory Legalrequirements Productinformation Shelfappeal Branding Promotion Cost Economy Ecology Environment Machinability Lineefficiency Traderequirements Convenience Productprotection Distribution logistic Material Structuraldesign Printing Decoration Graphicdesign PackagingMatrix Complexcombinationofcriteriaina3dimensionalmatrix 50 DemandsonPackaging ConsumerSafety Regulatory Legalrequirements Productinformation Shelfappeal Branding Promotion Cost Economy Ecology Environment Machinability Lineefficiency Traderequirements Productprotection Distribution logistic Relevantpackagingattributes 51 Consumerunit Convenience Rightfunctionality Costefficient Safe Legal DisplayProductinformation Adequateproductprotection Fitproductpositioning DSA Logistic EZO Reclose PIF Freshness Target Premiumness SourceReduction Environmentallysound Format Size Shape Productsegments Socialsharing pers snacking grazing gifting Nondeceptivepack Fitproductpricing Quality Eco balance DerGr nePunkt Onthego Athome Kids teens Relevantbranddifferentiation Consumptionlocation family adults Addedvalue Impactonshelves 50 5stseconds Sustainability Manufacturable Lineefficiency Iso modular Competitiveadvantage Distribution IP Patent Exclusivity DemandsonPackaging PackagingisacriticalelementacrosstheentireValueChain fromProductProduction toProductUsage toDisposal 52 ManyandvarieddemandsonPackaging Productprotectionwashistoricallythemainfunctionofpackaging 53 Packaging ProductProtection Variousexternalfactorshaveanimpactontheproduct 54 Thepackagingshallprovideacertainlevelofprotectiondependingontheproductsensitivity usageanddesiredminimumshelflife Thepackagingmust physicallysupportproductandavoidbreakageorleakageduringtransitprovidePackagingIntegrity PI providebarrierstooutsideodours gasstations magazinesolventsinICC resistinfestationandmicrobialcontaminationguaranteesensorialattributestilltheendofproductshelflife Packaging ProductProtection Example NaturalCheese 55 H2OFatProtein UV VisLight Physical MechanicalDamage Micro organisms O221 0 100 OdorsandFlavors IncidentalAdditives StorageConditions Temperature ShelfLife 1 0 100 CO20 03 N278 PackageIntegrity Packaging ProductProtection InsectInfestation 56 SealedAluminiumwasprogressivelyintroduced95 98 InfestationComplaintsTrendCPBern1995 2000 IMM IndianMealMoth isthemostcommoninsectthatinvadeschocolate nutsandcereals IMMisattractedbyreleasedaroma Thefemalelaystheeggsclosedtofood Larvaewilltheneitherchewtheirwayintothewrapperorcrawlinthroughholes Toreachbestprotection plasticbasedhermeticwrapperisrecommendedaromabarrierisneeded ManyandvarieddemandsonPackaging Newconsumptionwaysdriveincreasingdemandforconvenientpacks 57 Convenience Easytoopen easytouse easytodispose are Musthaves 58 Consumerisconstantlylookingformoreconvenience Maindriversare PopulationisagingConsumersareeatingmoreoftenoutsidetheirhome onthegoDesireforpre preparedmeals speedWishforportioncontrol individualorreclosablepacks microwavepizza packagingenablesproductusageandconsumption Individualportions graphicdesignforallopeningfeatures Onthego Reclosablepackaging Convenience VAFPsuccessstoryisnotjustaboutconvenience 59 Keyimpactsconsidered ConsumerPreferenceEZO RecloseInfestationReductionAromaProtectionEnvironmentalEfficiencyOperationsLogistics TradeDisplay OnShelfAppearanceCost Paper AluminiumEnvelopevs ValueAddedFlowPack Samepackageformorethan100years ManyandvarieddemandsonPackaging PackagingplaysavitalroleinthetotalBrandIdentity 60 Branding Promotion PackagingplaysavitalroleinthetotalBrandIdentity 61 Logo Icon Colours VisualSignature Typography Shape Pattern Nomenclature Sound Aroma Taste Tagline BrandEquity RelevantBrandDifferentiation Packaging Product Brandequity PackagingcarriesmostoftheBrandValues itmakestheconsumersbelieve 62 ManyandvarieddemandsonPackaging Environmentalconcernsgainincreasingattention 63 Ecology Environment SourceReductionvs Eco conception 64 Eco conception Minimisetheimpactofpackagingontheenvironmentduringthewholelifecycle Itconsistsonreducing gasemission othersubstancesemissionwaterandothernaturalresourcesconsumptionItisdoneonavoluntarybasis Minimisepackagingwastebyreducingthetotalquantityofpackagingused inweightorvolume f