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1、Unit 1 Advertising DO YOU HAVE ANY IDEA OF THE TOP FIVE ADS GROUPS IN THE WORLD?1奧姆尼康奧姆尼康 (Omnicom)2WPP集團(tuán)集團(tuán)3IPG (Interpublic Group)4陽(yáng)獅陽(yáng)獅(Publcis Group)5電通電通 (Dentsu) Try to find out the main idea of each paragraphParagraph 1: Paragraph 2:Paragraph 3:Paragraph 4:the definition of an ad campaign the t

2、arget audience and how to determine the target audiencewhat the ad campaign sayshow to reach the audience.Discussion1.What do you know about an ad campaign? 2.What must you keep in mind when you start a successful advertising campaign?3.Why do you need to research your audience?4.What should your ad

3、vertising campaign be based on? An ad campaign is an organized programme of advertisements using various types of ads to a particular audience. A clear goal and target audience.Because the right message needs to be created for right people.Mainly on the target audience and the media that reaches tha

4、t particular group first.determine v.determine v.決定決定, 確定確定, 測(cè)定測(cè)定, 使下定決心使下定決心定日期：定日期：determine determine the dateThe size of your feet determines the size of your shoes.你兩足的大小決定了你鞋的大小。你兩足的大小決定了你鞋的大小。sth.to do sththat/wh-Have you determined where you are going to spend the holiday?你已決定在哪兒度假？你已決定在哪兒度假

5、？determine to do sth.=be determined to do sth.=make up ones mind to do sth.下決心做下決心做self-determine v.自主自主,自決自決self-determination n.自主自主,自決自決(權(quán)權(quán))appeal toappeal to：move the feeling; attract 1.有感染力；有吸引力有感染力；有吸引力Does these paintings appeal to you? 你對(duì)這些畫感興趣嗎？你對(duì)這些畫感興趣嗎？Bright colors appeal to small childr

6、en. 鮮艷的顏色能夠吸引小孩。鮮艷的顏色能夠吸引小孩。This music is too old-fashioned to appeal to people any longer.這首樂曲太過時(shí)，不再吸引人了。這首樂曲太過時(shí)，不再吸引人了。2.向某人懇求幫助向某人懇求幫助 appeal to sb. for help 為某事向某人發(fā)出呼吁為某事向某人發(fā)出呼吁 make an appeal to sb. for sth.the way the audience will react 觀眾們反應(yīng)的方式觀眾們反應(yīng)的方式，其中，其中the audience will react 是定語(yǔ)從句來(lái)修飾先行

7、詞是定語(yǔ)從句來(lái)修飾先行詞the way。在定。在定語(yǔ)從句中如果先行詞是語(yǔ)從句中如果先行詞是the way 后面的定語(yǔ)從后面的定語(yǔ)從句可以用句可以用that 或者或者in which 來(lái)引導(dǎo)，或者省略來(lái)引導(dǎo)，或者省略。 做某事做某事 的方法的方法: a way to do sth a way of doing a way + 定語(yǔ)從句定語(yǔ)從句（ that/ in which / 省略省略） Rafting is a good way to experience nature. Rafting is a good way _ _ people can experience nature.in wh

8、ich 又如：又如：1.I dont like the way that (in which) you talked with your parents. 2.The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best. The writing features of a handout include:1.brief introduction of subject2.supporting

9、details3.conclusionDeveloping an ad campaign Planning Its time to work in small groups. You are to discuss which of the subjects we are interested in and choose one of our ad campaign. Preparing In this step, you are to meet, discuss the three important questions so that everyone has a clear idea ab

10、out the goal and target audience in mind as well as the message in the ad and the media you will use to get your message across. You should divide the work so that group members will be responsible for a different task. Then discuss the three questions together first and decide which group member fo

11、r each task.Producing Now you each put what you have written together and add logos , proofread your ad campaign proposal and correct mistakes if any. Presenting At length, present your ad campaign to the whole class by taking turns to explain why you choose the topic. Everyone in each group should have a chance to speak. And display the logos and slogan for the rest of the class to see. You can hang them on the walls in the classroom. HOMEWORK1. Workbook: P91: B1&B2.2. Unit Revision: Period 9.Good staying with you!Good staying with you!The end !