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牛津高中英語,,(模塊四 高一下學期),Advance with English,Welcome to the unit,Unit,1,Advertising,Unit 1,課件描述：,本堂課以聽說為主，是整個單元的第一課時，是對整個單元的導入，應起到引導學生對本單元主題即廣告業(yè)和廣告產(chǎn)生情趣的作用。,dvertising,A,Unit 1,Welcome to the Unit,Enjoy some beautiful ads,Enjoy some beautiful ads,Enjoy some beautiful ads,Enjoy some beautiful ads,Brainstorming:,1. Where can we find these ads? 2. Why do you like these ads?,On billboards, on the Internet, in newspapers/ Magazines, on TV, in leaflets, or in buses etc.,They are quite interesting, creative and we can get some useful information from them.,Observation:,Observe the four pictures on Page1. Try to divide them into two parts.,Ads for social problems Ads for sales,Earth Day,Say ‘No’ to drugs,Oxlin Airlines,Soft shine shampoo,,,,Discuss and speak:,Read the instructions and focus on the four posters. Try to answer these questions:,What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?,This poster is a commercial advertisement. It offer the Airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved.,Poster 1,This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.,Poster 2,Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.,Poster 3,This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.,Poster 4,More ads for you to discuss:,Protect water, Protect ourselves.,Can you think about a good slogan for each ad?,Never delete Green Keep it Forever!,Enjoy your music, Enjoy your Sony!,Cherish your life!,Taiwan, China!,Shoes can fly! So do your dreams!,,Homework,1. Look for more interesting ads and show them to your classmates next time. 2. Make good preparations for Reading part.,